At a Glance
- Tasks: Lead D2C commercial performance, driving sales growth and enhancing consumer experience.
- Company: Join Ferrero, a global leader in sweet-packaged foods with iconic brands.
- Benefits: Enjoy competitive salary, career development, and a supportive work culture.
- Other info: Be part of a diverse team that values innovation and personal growth.
- Why this job: Shape the future of D2C channels and make a real impact on business growth.
- Qualifications: Experience in D2C, eCommerce, or retail, with strong analytical and leadership skills.
The predicted salary is between 54450 - 66550 £ per year.
About the Role: We're looking for a D2C Commercial Operations Manager to lead the commercial performance of our Direct-to-Consumer channels, shaping and delivering plans that drive sustainable sales growth, profitability and a strong consumer experience. This is a broad and highly collaborative commercial role, with ownership across trading strategy, pricing and promotions, forecasting, portfolio performance, stock and fulfilment. You'll work closely with our D2C, Partner Stores, Supply Chain, Warehouse and Operations teams to ensure our commercial plans translate into strong execution and deliver against our business objectives. You'll use commercial insight and performance data to identify opportunities, optimise our portfolio and ensure our D2C channels remain differentiated, competitive and positioned for growth.
What Makes This Role Exciting? This is an opportunity to influence the full D2C commercial journey - from what we sell and how we promote it, through to forecasting, availability and fulfilment. You'll have the scope to shape commercial decisions, work across a broad range of teams and directly influence the growth and future development of our D2C business.
Main Responsibilities:
- Commercial Strategy & Trading: Develop and execute the D2C commercial plan, supporting the delivery of sales, margin and consumer objectives. You'll own the pricing, promotional, discount and trading strategy across core, seasonal, exclusive and service-based product ranges, while continuously monitoring key commercial KPIs including volume, sales and discount performance. Working closely with the Head of D2C eCommerce, you'll contribute to the development of the UK D2C strategic plan, manage commercial budgets and support sales volume and A&P planning. You'll use market insight, performance data and robust commercial modelling to identify opportunities and inform future decisions.
- Portfolio & Category Management: Lead the commercial management of the D2C portfolio, ensuring our core, seasonal, exclusive and service propositions remain differentiated, competitive and commercially successful. You'll use consumer insight, commercial performance and customer experience considerations to inform trading and portfolio decisions. You'll also coordinate new product launches, bringing together forecasting, product setup, content requirements and operational readiness, while supporting effective online and physical retail merchandising to maximise consumer engagement.
- Forecasting, Stock & Fulfilment: Own the commercial oversight of forecasting, inventory and fulfilment performance, working closely with Supply Chain, Warehouse and Operations teams to maintain strong stock availability and operational efficiency. You'll manage stock levels by balancing rate of sale, availability and profitability, while regularly reviewing stock risks, BBE, buffer levels and potential destruction to minimise waste. You'll identify supply and fulfilment risks early and lead cross-functional reviews to determine appropriate actions and opportunities.
- Performance & Operational Excellence: Coordinate activity across supply, operations, content, merchandising and campaigns to ensure successful commercial execution. You'll establish consistent D2C performance management and reporting and own trading readiness activities, including delivery propositions, operational contingency planning and fulfilment communications.
- People Leadership: Lead, motivate, coach and develop the team, creating an environment built around empowerment, collaboration and accountability. You'll support individual development and capability building while promoting effective communication across D2C and the wider cross-functional teams.
About You: You'll bring strong relevant commercial experience, ideally gained within D2C, eCommerce, retail, FMCG or a related environment, together with a degree or equivalent relevant experience. You'll have a strong understanding of D2C commercial strategies across pricing, promotions and product, alongside experience in category or portfolio management, commercial planning and forecasting. Experience of managing stock, inventory or fulfilment performance in partnership with Supply Chain or Operations teams will also be important. Strong analytical and commercial skills will enable you to interpret performance, identify opportunities and translate insight into clear actions. You'll understand how commercial decisions influence the wider consumer experience and bring strong stakeholder management skills, with the ability to work effectively across commercial, marketing, supply chain and operational teams. Previous people management or team leadership experience will be important, alongside the ability to bring teams together and drive delivery in a fast-moving commercial environment.
What We Offer: Careers with caring built in - discover our benefits here.
About Ferrero: Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world's largest sweet-packaged food companies, with many iconic brands sold in countries all over the world.
DE&I at Ferrero: Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
D2C Commercial Operations Manager in Slough employer: Ferrero
Ferrero is an exceptional employer that fosters a collaborative and inclusive work culture, empowering employees to shape the future of our Direct-to-Consumer channels. With a strong focus on personal and professional growth, we offer comprehensive benefits and opportunities for career advancement, all while being part of a globally recognised brand that values diversity and innovation. Join us in a dynamic environment where your contributions directly impact our commercial success and consumer experience.
StudySmarter Expert Advice🤫
We think this is how you could land D2C Commercial Operations Manager in Slough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ferrero and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ferrero are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ferrero on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ferrero. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace D2C Commercial Operations Manager in Slough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ferrero. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ferrero:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ferrero’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ferrero
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ferrero will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ferrero, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
