At a Glance
- Tasks: Drive brand growth and shape long-term strategies for a leading food brand.
- Company: Join Ferrero, a global leader in sweet-packaged foods with iconic brands.
- Benefits: Enjoy a supportive culture, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment focused on diversity and inclusion.
- Why this job: Make a real impact on brand success while leading a dynamic marketing team.
- Qualifications: Proven experience in brand marketing and strong commercial acumen required.
The predicted salary is between 56700 - 69300 £ per year.
About the Role: We are looking for a commercially minded and strategic Senior Brand Manager to drive the growth and success of one of our key categories. Reporting to the Region Marketing Manager, you will play a pivotal role in shaping the long-term vision and positioning of the brand, delivering sustainable growth, increasing market share, and strengthening competitive advantage. As a Senior Brand Manager within the marketing team, you will develop and execute both short and long-term brand strategies, ensuring marketing investments deliver measurable results while remaining aligned with business objectives.
You will be responsible for managing category performance, influencing key business decisions, and collaborating with stakeholders across the UK business and international teams to bring brand plans to life. This is an exciting opportunity for an experienced marketing professional who combines strategic thinking with strong commercial acumen and a passion for building brands that consumers love.
Main Responsibilities: You will lead the development and execution of three-year and annual brand strategies, ensuring the brand remains competitive, relevant, and positioned for profitable growth. Working cross-functionally, you will challenge and inspire teams to deliver innovative, consumer-focused marketing plans that support long-term business objectives. You will be responsible for proposing and managing category budgets, marketing investments, and resource plans, ensuring appropriate allocation of spend across advertising, promotions, research, and innovation activities.
Through effective financial management, you will deliver annual profit growth targets and maximise marketing contribution. A key part of the role involves monitoring market, consumer, and brand performance using a variety of data sources and consumer insights. You will identify opportunities, recommend actions, and lead initiatives that enhance brand performance and accelerate growth. As the custodian of the brand, you will protect and strengthen brand equity while maintaining Ferrero's reputation and corporate image.
You will influence and gain alignment from senior stakeholders across Marketing, Finance, Insights, Commercial teams, Global Category teams, manufacturing sites, and international marketing teams to ensure successful delivery of strategic initiatives. You will also manage relationships with external agencies and strategic business partners, ensuring they contribute effectively to the achievement of brand objectives and support the delivery of best-in-class marketing activity.
In addition, you will lead and develop a high-performing team, fostering a culture built on collaboration, empowerment, continuous learning, and achievement. You will recruit, coach, motivate, and support team members while identifying opportunities for professional growth and development.
About You: You are a highly experienced brand marketing professional with a proven track record of delivering successful brand strategies and driving profitable growth. You are equally comfortable developing long-term strategic plans and managing the day-to-day delivery of complex marketing initiatives. You bring strong commercial awareness and financial acumen, with experience managing budgets, influencing business decisions, and balancing brand investment with commercial performance.
Your ability to analyse market trends, consumer behaviours, and performance data enables you to make informed recommendations and identify opportunities for growth. You are an influential communicator who can build credibility with stakeholders at all levels, from internal cross-functional teams to international colleagues and external partners. You excel at creating alignment, securing buy-in, and leading others through change.
You are passionate about brand building, possess excellent interpersonal skills, and have the ability to articulate a brand's vision clearly and compellingly. Experience leading and developing teams is essential, along with a collaborative leadership style that inspires people to achieve ambitious goals. An understanding of the UK market and experience working within a complex, international organisation would be advantageous.
What We Offer: Careers with caring built in - discover our benefits here.
About Ferrero: Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero: Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding. Find out more here.
Senior Brand Manager - Eat Natural in Northolt employer: Ferrero
Ferrero is an exceptional employer that fosters a collaborative and inclusive work culture, empowering employees to shape the future of our Direct-to-Consumer channels. With a strong focus on personal and professional growth, we offer comprehensive benefits and opportunities for career advancement, all while being part of a globally recognised brand that values diversity and innovation. Join us in a dynamic environment where your contributions directly impact our commercial success and consumer experience.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager - Eat Natural in Northolt
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ferrero and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ferrero are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ferrero on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ferrero. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Manager - Eat Natural in Northolt
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ferrero. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ferrero:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ferrero’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ferrero
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ferrero will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ferrero, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
