At a Glance
- Tasks: Lead key customer relationships and develop strategic business plans for growth.
- Company: Join Ferrero, a global leader in sweet-packaged foods with iconic brands.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal and professional growth.
- Other info: Collaborative environment with a focus on diversity and innovation.
- Why this job: Make an impact by driving sales strategies and building lasting partnerships.
- Qualifications: Strong commercial mindset, negotiation skills, and experience in FMCG preferred.
The predicted salary is between 45000 - 60000 £ per year.
We are looking for a National Account Manager to take ownership of key customer relationships across assigned channels, working closely with National Account Executives to deliver strong commercial outcomes. In this role, you will lead the development and negotiation of joint business plans, shape sales strategies, and collaborate with cross‑functional teams to drive sustainable growth. You will play a central role in aligning customer priorities with wider business objectives, ensuring both commercial success and long‑term partnerships.
Main Responsibilities
- Developing and delivering strategic business plans that align with commercial policies and account priorities across multiple channels and formats.
- Achieving sales, revenue, and profit targets while maintaining full accountability for profit and loss, including budgeting, trade terms, and promotional investment.
- Acting as the primary contact for key accounts, building strong and lasting relationships with both internal teams and external stakeholders such as buyers and category managers.
- Leading the negotiation and execution of joint business plans that create mutual value and support long‑term growth.
- Planning and delivering effective promotional strategies to enhance product visibility and drive sales performance.
- Forecasting accurately, monitoring account performance, and providing timely insights to inform business decisions.
About You
- Collaboration is central to this role, and you will work closely with teams across trade marketing, finance, supply, sales, and other functions to ensure alignment and address challenges.
- Staying informed about market trends, competitor activity, and consumer behaviour will enable you to identify opportunities and adapt strategies in a fast‑moving environment.
- We are seeking someone with a strong commercial mindset and the ability to influence and negotiate effectively with a wide range of stakeholders.
- You bring excellent numerical and verbal reasoning skills, along with confidence in using tools such as Word, Excel, and PowerPoint for analysis and reporting.
- You are motivated, adaptable, and results‑focused, with a collaborative approach and the ability to build credibility across teams.
- Experience in managing joint business plans, profit and loss, and delivering growth strategies for key accounts will set you up for success in this role.
- A background in FMCG and experience working with discounters would be highly beneficial.
- Leadership or team management experience is also valued, as is an interest in international markets and cultural awareness.
About Ferrero
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet‑packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
National Account Manager - Discounters employer: Ferrero
Ferrero is an exceptional employer that fosters a collaborative and inclusive work culture, empowering employees to thrive both personally and professionally. As a National Account Manager in the dynamic FMCG sector, you will benefit from strong growth opportunities, competitive compensation, and the chance to work with iconic brands in a supportive environment that values diversity and innovation. With a commitment to employee development and a focus on building long-term partnerships, Ferrero offers a rewarding career path for those looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land National Account Manager - Discounters
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like National Account Manager - Discounters at Ferrero, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Ferrero. Tailor your message to explain why you’re drawn to them and how you can contribute as a National Account Manager - Discounters. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace National Account Manager - Discounters
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Ferrero:When writing your cover letter, make sure to tailor your message specifically for Ferrero. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Ferrero
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Ferrero that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Ferrero that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Ferrero’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
