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For Companies At a Glance
- Tasks: Shape brand strategies and drive category growth through insightful analysis and collaboration.
- Company: Join Ferrero, a global leader in sweet-packaged foods with a rich heritage.
- Benefits: Enjoy a caring work culture, competitive perks, and opportunities for personal growth.
- Why this job: Make impactful decisions that enhance customer experiences and brand visibility.
- Qualifications: Strong analytical skills and a passion for customer understanding are essential.
- Other info: Dynamic role with exposure to senior leaders and strategic planning.
The predicted salary is between 36000 - 60000 £ per year.
As the Category Development Manager, you become a trusted partner to Sales & Marketing, shaping how our brands live and grow across your assigned channels and categories. You will bring clarity, care and craft to the way we plan, ensuring every activation reflects our brand spirit and delivers real value for our customers. You will also look at our performance with a curious, analytical eye, spot what can be improved and help turn insights into action and implementation in store.
Main Responsibilities:
- Guide the development of the Trade Marketing plan for your category, keeping it fully aligned with our brand vision.
- Explore opportunities and challenges for each customer and help define clear listing recommendations while shaping activation guidelines that bring our products to life.
- Understand the unique role each channel and customer plays in your growing categories.
- Partner with Key Account Manager and build customer plans that reflect our strategy, prepare compelling selling arguments and ensure every element of each offer is complete and coherent.
- Actively contribute to annual planning by mapping the future landscape and identifying growth paths.
- Analyse Ferrero’s performance plans across customers and competitors, uncovering the drivers behind results and highlighting risks and opportunities.
- Create channel-level planograms and guide secondary placements that strengthen visibility and contribute to the category vision.
- Identify growth drivers whilst working closely with internal teams and customers.
Joining this team means stepping into a role with visibility, influence and room to grow. You work at the heart of the commercial organisation with Sales, Marketing and senior leaders who value your insight. Your work will shape real decisions – how our brands appear in store, how categories expand and how customers experience Ferrero every day.
This is a role that will develop sharp commercial mindset, strengthen your stakeholder management skills and build expertise across Trade Marketing, Category Management & sales. You will gain exposure to strategic planning while staying close to the action, seeing your ideas turn into moments of joy on the shelf.
About You:
This role thrives on strong customer understanding, commercial acumen and the confidence to shape strategy with clarity and care. Analytical thinking, an ability to guide teams through collaborative influencing is essential. Experience in managing customer performance and operating in fast-paced settings is a welcome advantage, though the combination of insight and curiosity is what’s needed in this role.
Our Benefits & Perks:
Careers with caring built in - discover our benefits here.
About Ferrero:
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Category Development Manager in London employer: Ferrero
Contact Detail:
Ferrero Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Development Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Ferrero or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Prepare for the interview by understanding Ferrero's brand values and how they align with your own. Be ready to discuss how you can contribute to their vision and bring your analytical skills to the table.
✨Tip Number 3
Showcase your curiosity! During interviews, ask insightful questions about the company's strategies and challenges. This not only demonstrates your interest but also your analytical mindset, which is key for the Category Development Manager role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and ready to contribute to Ferrero’s success.
We think you need these skills to ace Category Development Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Category Development Manager role. Highlight your analytical thinking and customer understanding, as these are key to shaping strategy and driving growth.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about this role and how your background fits with our brand vision. Show us your enthusiasm for Trade Marketing and how you can bring clarity and care to our plans.
Showcase Your Analytical Skills: In your application, give examples of how you've used data to drive decisions in previous roles. We love candidates who can spot opportunities and turn insights into actionable strategies, so don’t hold back!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Ferrero
✨Know Your Categories
Before the interview, dive deep into the categories you'll be managing. Understand the current trends, challenges, and opportunities within those categories. This will not only show your enthusiasm but also your analytical skills, which are crucial for the role.
✨Showcase Your Commercial Acumen
Prepare examples from your past experiences where you've successfully influenced strategy or improved performance. Be ready to discuss how you can apply that knowledge to shape the Trade Marketing plan at Ferrero.
✨Collaborative Mindset
This role requires strong stakeholder management skills. Think of instances where you've worked collaboratively with sales or marketing teams. Highlight how you navigated differing opinions to achieve a common goal, as this will resonate well with the interviewers.
✨Bring Data to Life
Be prepared to discuss how you've used data to drive decisions in previous roles. Whether it's analysing performance metrics or creating actionable insights, demonstrating your ability to turn data into strategy will set you apart.
