At a Glance
- Tasks: Drive category performance and support innovative strategies in a fast-paced FMCG environment.
- Company: Join Ferrero, a global leader in sweet-packaged foods with iconic brands.
- Benefits: Enjoy competitive salary, career development, and a supportive work culture.
- Other info: Collaborate with diverse teams and grow your career in a dynamic setting.
- Why this job: Make an impact by analysing data and influencing key business decisions.
- Qualifications: Strong analytical skills and a passion for shopper behaviour are essential.
The predicted salary is between 30000 - 40000 £ per year.
About the Role: At Ferrero, we are committed to delivering growth through insight, innovation, and strong customer partnerships. As a Category Development Executive, you will play a key role in driving category performance and supporting the delivery of our Winning in Market strategy. Working closely with Trade Marketing, including Revenue Growth Management, Customer Category Development and Shopper Marketing, you will take ownership of key projects and contribute to the development of category strategies. You will collaborate cross-functionally with Sales and Marketing teams, using data and insight to identify opportunities, influence decisions, and optimise category growth across channels. This role offers an exciting opportunity to build your commercial capability within a fast-paced FMCG environment, with exposure to both internal stakeholders and external retail partners.
Main Responsibilities: You will support the development and execution of category strategies aligned to business objectives, bringing together market trends, shopper behaviour, and competitive insights to identify growth opportunities. Working closely with Trade Marketing, Sales, and Marketing teams, you will help translate strategy into actionable plans that drive performance across key customers and channels. A core part of your role will involve analysing data from multiple sources, including Nielsen, Circana, and internal systems, to generate actionable insights. You will track category performance, identify risks and opportunities, and present clear recommendations to stakeholders, supporting data-driven decision making across the business. You will collaborate with Customer Category Development and key retail partners to support category growth initiatives, ensuring customer and shopper insights are embedded into planning. This includes contributing to category presentations and helping influence in-store execution, ranging, and promotional strategies. In addition, you will support the development of the "picture of success" across channels, including assortment, merchandising, and ranging strategies. You will work closely with Revenue Growth Management to ensure alignment between pricing, promotions, and overall category plans, supporting the delivery of sustainable growth.
About You: You are an analytically strong and commercially curious individual, with a passion for understanding shopper behaviour and driving category performance. You bring strong problem-solving skills, with the ability to interpret data and translate it into clear, actionable insights. You are confident working cross-functionally, building relationships with stakeholders across Sales, Marketing, and Finance, and are comfortable operating in a fast-paced environment where priorities can shift. Your communication and influencing skills allow you to present insights clearly and contribute to decision making. You demonstrate strong organisation and attention to detail, with the ability to manage multiple projects simultaneously while delivering to deadlines. You are proactive, eager to learn, and motivated to develop your career within category development and FMCG.
Our Benefits & Perks: Careers with caring built in - discover our benefits here.
About Ferrero: Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world's largest sweet-packaged food companies, with many iconic brands sold in countries all over the world.
DE&I at Ferrero: Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Category Development Executive - BFY in Greenford employer: Ferrero
Ferrero is an exceptional employer that fosters a culture of growth and innovation, making it an ideal place for a Category Development Executive to thrive. With a commitment to diversity and inclusion, employees are empowered to develop their skills in a fast-paced FMCG environment, while enjoying comprehensive benefits and opportunities for career advancement. The collaborative work culture encourages cross-functional teamwork, ensuring that every team member's insights contribute to the company's success.
StudySmarter Expert Advice🤫
We think this is how you could land Category Development Executive - BFY in Greenford
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Ferrero or similar FMCG companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your analytical skills! Prepare to discuss how you've used data to drive decisions in past roles. Bring examples to the table that highlight your ability to turn insights into action – that's what they’re looking for!
✨Tip Number 3
Be proactive in your approach! If you see a gap or opportunity in their current strategies, don’t hesitate to mention it during your conversations. This shows you're not just interested in the role but also in contributing to their success.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Ferrero family. Let’s get you that dream job!
We think you need these skills to ace Category Development Executive - BFY in Greenford
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Category Development Executive role. Highlight any relevant projects or achievements that showcase your analytical skills and commercial curiosity.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're passionate about category development and how your background fits with our Winning in Market strategy. Be sure to mention specific insights or experiences that demonstrate your understanding of shopper behaviour.
Showcase Your Data Skills:Since this role involves analysing data from various sources, make sure to highlight your experience with data analysis tools and methodologies. Share examples of how you've used data to drive decisions or influence outcomes in previous roles.
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of success. This way, your application will be reviewed by the right people who are excited to see what you can bring to the team!
How to prepare for a job interview at Ferrero
✨Know Your Data
As a Category Development Executive, you'll be working with data from sources like Nielsen and Circana. Make sure you brush up on your data analysis skills before the interview. Be prepared to discuss how you've used data to drive insights and influence decisions in past roles.
✨Understand Shopper Behaviour
This role requires a strong understanding of shopper behaviour. Do some research on current trends in the FMCG sector and think about how they relate to Ferrero's products. Bring examples of how you've applied this knowledge in previous positions to demonstrate your analytical strength.
✨Cross-Functional Collaboration
You'll be collaborating with various teams, so it's crucial to showcase your ability to work cross-functionally. Prepare examples of successful projects where you worked with Sales, Marketing, or Finance teams. Highlight your communication and influencing skills to show how you can contribute to team success.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and ability to manage multiple projects. Think of specific situations where you identified risks or opportunities and how you presented actionable recommendations. This will help you demonstrate your proactive approach and attention to detail.
