At a Glance
- Tasks: Lead eCommerce media campaigns and optimise digital strategies for top brands.
- Company: Join Ferrero, a global leader in sweet-packaged foods with iconic brands.
- Benefits: Enjoy competitive perks, a supportive culture, and opportunities for personal growth.
- Other info: Collaborative environment with a focus on diversity and continuous improvement.
- Why this job: Make a real impact in the digital space and drive eCommerce success.
- Qualifications: Experience in digital performance marketing and strong data analysis skills.
The predicted salary is between 45000 - 55000 £ per year.
About the Role: At Ferrero, we are transforming how our brands connect with shoppers in the digital space, and this role sits at the heart of that journey. As eCommerce Media & Content Manager, you will lead the planning and execution of retailer search and digital campaigns across both omnichannel and pureplay environments. Acting as a key bridge between Marketing and Sales, you will ensure that brand ambition and commercial priorities are fully aligned, translating strategy into high-impact eCommerce execution. Working closely with Media, Brand Marketing, Shopper and Sales teams, alongside agency partners, you will shape and deliver campaigns that drive visibility, engagement and conversion.
You will take ownership of performance and investment across digital channels, managing budgets effectively to maximise return on ad spend while continuously optimising results. This is a highly collaborative role where you will influence multiple stakeholders, bring together data and creativity, and play a key part in accelerating Ferrero's eCommerce growth.
Main Responsibilities: You will lead the development and execution of eCommerce media campaigns, managing agency and customer briefs to ensure strong alignment with Ferrero's priorities and delivering against key KPIs. Acting as a key link between Marketing and Sales, you will ensure brand and commercial objectives are fully aligned, while managing budgets and optimising spend to drive strong return on investment and the most effective channel mix across all digital platforms.
A key part of the role will be owning performance marketing, including KPI tracking, reporting, analysis and insight generation across platforms such as Amazon AMS, Criteo and Citrus. You will use post-campaign evaluations and competitor analysis to identify opportunities, continuously improving future plans and embedding a test-and-learn approach.
In addition, you will play a central role in shaping digital best practice, working with global teams and the wider eCommerce function to ensure consistency with Ferrero standards. You will also support the delivery of a best-in-class digital shelf experience, collaborating with agencies and internal teams to enhance content quality, visibility and overall performance across key customers.
About You: You will bring strong experience in digital performance marketing, ideally within an FMCG or fast-paced commercial environment, with a proven ability to manage campaigns across eCommerce platforms. You are confident working with data, able to translate insights into clear actions, and comfortable managing budgets and driving measurable performance outcomes.
You have experience working with agencies and third-party partners, with the ability to influence and collaborate effectively across cross-functional teams. Your communication skills are strong, allowing you to align stakeholders and bring clarity to complex digital strategies.
You are naturally proactive, detail-oriented and commercially minded, with a passion for continuous improvement and staying ahead of digital trends. Experience with platforms such as Amazon AMS, Criteo or similar tools would be advantageous, alongside a strong interest in how content and media work together to create an outstanding online shopper experience.
Our Benefits & Perks: Careers with caring built in - discover our benefits here.
About Ferrero: Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world's largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero: Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
eCom - Media & Content Manager employer: Ferrero
Ferrero is an exceptional employer that prioritises employee growth and well-being, offering a collaborative work culture where creativity and data-driven insights come together to drive eCommerce success. With a commitment to diversity and inclusion, Ferrero nurtures talent and provides ample opportunities for professional development, making it an ideal place for those looking to make a meaningful impact in the digital space. Located in a vibrant environment, employees benefit from a supportive atmosphere that encourages innovation and continuous improvement.
StudySmarter Expert Advice🤫
We think this is how you could land eCom - Media & Content Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Ferrero or similar companies. A friendly chat can open doors and give you insights that might just help you land that eCom Media & Content Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes in digital performance marketing. This is your chance to shine and demonstrate how you can drive visibility and engagement.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of eCommerce platforms like Amazon AMS and Criteo. Be ready to discuss how you've used data to optimise campaigns and improve ROI – this will show you're the right fit for the role!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the Ferrero team and contributing to their eCommerce growth.
We think you need these skills to ace eCom - Media & Content Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the eCom - Media & Content Manager role. Highlight your experience in digital performance marketing and how it aligns with Ferrero's goals. We want to see how you can bring your unique skills to the table!
Showcase Your Data Skills:Since this role involves a lot of data analysis, don’t shy away from showcasing your ability to work with data. Include examples of how you've used insights to drive campaign success in the past. We love seeing numbers that tell a story!
Be Clear and Concise:When writing your application, keep it clear and to the point. Use straightforward language to explain your achievements and how they relate to the role. We appreciate clarity and want to understand your journey without any fluff!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Ferrero!
How to prepare for a job interview at Ferrero
✨Know Your Digital Stuff
Make sure you brush up on your knowledge of digital performance marketing, especially within eCommerce. Familiarise yourself with platforms like Amazon AMS and Criteo, as well as how they can drive visibility and engagement. Being able to discuss specific campaigns you've managed will show you're the right fit for the role.
✨Align with Their Goals
Understand Ferrero's brand ambitions and commercial priorities. Be ready to explain how you can bridge the gap between Marketing and Sales, ensuring that both sides are aligned. This will demonstrate your ability to translate strategy into high-impact execution, which is crucial for this role.
✨Data is Your Best Friend
Prepare to talk about how you've used data to drive decisions in past roles. Highlight your experience with KPI tracking, reporting, and analysis. Show them how you've turned insights into actionable strategies that improved campaign performance and maximised return on ad spend.
✨Collaboration is Key
This role requires a lot of teamwork, so be ready to share examples of how you've successfully collaborated with cross-functional teams and agency partners. Emphasise your strong communication skills and how you've influenced stakeholders to achieve common goals in previous projects.
