About the Role:
At Ferrero, we're passionate about creating meaningful shopper experiences that bring our brands to life and deliver sustainable business growth. As Shopper Marketing Manager, you will play a key role in developing and executing shopper and category strategies that align with both our brand ambitions and commercial objectives.
Working collaboratively across Sales, Marketing, Supply Chain and Finance, you will act as the link between shopper insight, category thinking and customer activation. You'll help translate category and brand strategies into impactful in-store and omnichannel activities that drive shopper engagement, strengthen customer partnerships and support business performance.
This is an exciting opportunity for someone who enjoys combining strategic thinking with hands-on execution, using data and insight to influence decisions and deliver category growth across a variety of retail channels.
Main Responsibilities:
In this role, you will support the development and delivery of shopper marketing, category and customer strategies that drive sustainable growth across Ferrero's brands and retail partners. Using shopper, market and competitor insights, you will identify opportunities to strengthen category performance and create innovative solutions that meet both shopper and customer needs. You will help translate global category and brand strategies into locally relevant plans, ensuring they are effectively activated across a range of retail environments.
Working closely with Sales, Marketing, Supply Chain and Finance teams, you will bring marketing strategies to life at the point of sale through promotional campaigns, merchandising initiatives, point-of-sale materials and shopper activation programmes. You will coordinate and evaluate in-store activities, ensuring they are delivered effectively, on time and in line with business objectives, while continually using performance data and shopper insights to optimise future activity.
You will also support the development of channel and customer plans by analysing performance, identifying growth opportunities and helping to shape commercial recommendations. Partnering with Key
Shopper Marketing Manager in East Kilbride employer: Ferrero
Ferrero is an exceptional employer that fosters a collaborative and inclusive work culture, empowering employees to shape the future of our Direct-to-Consumer channels. With a strong focus on personal and professional growth, we offer comprehensive benefits and opportunities for career advancement, all while being part of a globally recognised brand that values diversity and innovation. Join us in a dynamic environment where your contributions directly impact our commercial success and consumer experience.
