About the Role:
We're looking for a D2C Commercial Operations Manager to lead the commercial performance of our Direct-to-Consumer channels, shaping and delivering plans that drive sustainable sales growth, profitability and a strong consumer experience.
This is a broad and highly collaborative commercial role, with ownership across trading strategy, pricing and promotions, forecasting, portfolio performance, stock and fulfilment. You'll work closely with our D2C, Partner Stores, Supply Chain, Warehouse and Operations teams to ensure our commercial plans translate into strong execution and deliver against our business objectives.
You'll use commercial insight and performance data to identify opportunities, optimise our portfolio and ensure our D2C channels remain differentiated, competitive and positioned for growth.
What Makes This Role Exciting?
This is an opportunity to influence the full D2C commercial journey - from what we sell and how we promote it, through to forecasting, availability and fulfilment. You'll have the scope to shape commercial decisions, work across a broad range of teams and directly influence the growth and future development of our D2C business.
Main Responsibilities:
Commercial Strategy & Trading
Develop and execute the D2C commercial plan, supporting the delivery of sales, margin and consumer objectives. You'll own the pricing, promotional, discount and trading strategy across core, seasonal, exclusive and service-based product ranges, while continuously monitoring key commercial KPIs including volume, sales and discount performance.
Working closely with the Head of D2C eCommerce, you'll contribute to the development of the UK D2C strategic plan, manage commercial budgets and support sales volume and A&P planning. You'll use market insight, performance data and robust commercial modelling to identify opportunities and inform future decisions.
Portfolio & Category Management
Lead the commercial management of the D2C portfolio, ensuring our core, seasonal, exclusive and service propositions remain differentiated, competitive and commercially successful. You'll use consumer insight, commercial performance and customer experience considerations to inform trading and portfolio decisions.
You'll also coordinate new product launches, bringing together forecasting, product setup, con...
D2C Commercial Operations Manager in East Kilbride employer: Ferrero
Ferrero is an exceptional employer that fosters a collaborative and inclusive work culture, empowering employees to shape the future of our Direct-to-Consumer channels. With a strong focus on personal and professional growth, we offer comprehensive benefits and opportunities for career advancement, all while being part of a globally recognised brand that values diversity and innovation. Join us in a dynamic environment where your contributions directly impact our commercial success and consumer experience.
