At a Glance
- Tasks: Drive category performance and develop strategies in a fast-paced FMCG environment.
- Company: Join Ferrero, a global leader in sweet-packaged foods with iconic brands.
- Benefits: Enjoy competitive salary, career development, and a supportive work culture.
- Other info: Collaborate with diverse teams and grow your career in a dynamic setting.
- Why this job: Make an impact by analysing data and influencing key business decisions.
- Qualifications: Strong analytical skills and a passion for shopper behaviour are essential.
The predicted salary is between 30000 - 40000 € per year.
About the Role: At Ferrero, we are committed to delivering growth through insight, innovation, and strong customer partnerships. As a Category Development Executive, you will play a key role in driving category performance and supporting the delivery of our Winning in Market strategy. Working closely with Trade Marketing, including Revenue Growth Management, Customer Category Development and Shopper Marketing, you will take ownership of key projects and contribute to the development of category strategies. You will collaborate cross-functionally with Sales and Marketing teams, using data and insight to identify opportunities, influence decisions, and optimise category growth across channels. This role offers an exciting opportunity to build your commercial capability within a fast-paced FMCG environment, with exposure to both internal stakeholders and external retail partners.
Main Responsibilities: You will support the development and execution of category strategies aligned to business objectives, bringing together market trends, shopper behaviour, and competitive insights to identify growth opportunities. Working closely with Trade Marketing, Sales, and Marketing teams, you will help translate strategy into actionable plans that drive performance across key customers and channels. A core part of your role will involve analysing data from multiple sources, including Nielsen, Circana, and internal systems, to generate actionable insights. You will track category performance, identify risks and opportunities, and present clear recommendations to stakeholders, supporting data-driven decision making across the business. You will collaborate with Customer Category Development and key retail partners to support category growth initiatives, ensuring customer and shopper insights are embedded into planning. This includes contributing to category presentations and helping influence in-store execution, ranging, and promotional strategies. In addition, you will support the development of the "picture of success" across channels, including assortment, merchandising, and ranging strategies. You will work closely with Revenue Growth Management to ensure alignment between pricing, promotions, and overall category plans, supporting the delivery of sustainable growth.
About You: You are an analytically strong and commercially curious individual, with a passion for understanding shopper behaviour and driving category performance. You bring strong problem-solving skills, with the ability to interpret data and translate it into clear, actionable insights. You are confident working cross-functionally, building relationships with stakeholders across Sales, Marketing, and Finance, and are comfortable operating in a fast-paced environment where priorities can shift. Your communication and influencing skills allow you to present insights clearly and contribute to decision making. You demonstrate strong organisation and attention to detail, with the ability to manage multiple projects simultaneously while delivering to deadlines. You are proactive, eager to learn, and motivated to develop your career within category development and FMCG.
Our Benefits & Perks: Careers with caring built in - discover our benefits here.
About Ferrero: Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world's largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero: Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Category Development Executive - BFY employer: Ferrero
Ferrero is an exceptional employer that fosters a dynamic and inclusive work culture, where employees are encouraged to grow both personally and professionally. As a Category Development Executive, you will benefit from a collaborative environment that values insight-driven decision-making and offers extensive career development opportunities within the fast-paced FMCG sector. With a commitment to diversity and employee well-being, Ferrero provides a supportive atmosphere that empowers you to make a meaningful impact on category performance and customer partnerships.
StudySmarter Expert Advice🤫
We think this is how you could land Category Development Executive - BFY
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Ferrero or similar FMCG companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Prepare for those interviews by knowing your stuff! Research Ferrero’s products, their market strategies, and recent trends in category development. Show them you’re not just another candidate, but someone who’s genuinely interested in their business.
✨Tip Number 3
Practice your data storytelling skills. Since this role involves analysing data and presenting insights, being able to communicate your findings clearly and confidently will set you apart from the competition.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Ferrero.
We think you need these skills to ace Category Development Executive - BFY
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Category Development Executive role. Highlight relevant experience and skills that align with the job description, especially your analytical abilities and experience in FMCG.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about category development and how your background makes you a great fit for our team at Ferrero.
Showcase Your Data Skills:Since this role involves analysing data, be sure to mention any experience you have with data analysis tools or methodologies. We want to see how you can turn insights into actionable strategies!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Ferrero
✨Know Your Data
As a Category Development Executive, you'll be working with data from sources like Nielsen and Circana. Make sure you brush up on your data analysis skills before the interview. Be ready to discuss how you've used data to drive insights and influence decisions in past roles.
✨Understand Shopper Behaviour
This role is all about understanding shopper behaviour and market trends. Do some research on current trends in the FMCG sector and think about how they relate to Ferrero's products. Prepare examples of how you've identified growth opportunities based on shopper insights.
✨Cross-Functional Collaboration
You'll be collaborating with various teams, so highlight your experience working cross-functionally. Think of specific instances where you've successfully built relationships with Sales, Marketing, or Finance teams to achieve a common goal. This will show that you're a team player who can navigate a fast-paced environment.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and ability to manage multiple projects. Practice articulating your thought process when faced with challenges, and be ready to explain how you prioritise tasks and meet deadlines while maintaining attention to detail.
