At a Glance
- Tasks: Lead the growth of Kinder Ice Cream and Premium Sticks through innovative marketing strategies.
- Company: Join Ferrero, a dynamic company known for its iconic brands and collaborative culture.
- Benefits: Competitive salary, career development opportunities, and a chance to shape beloved products.
- Other info: Opportunity to coach and develop a team in a fast-paced environment.
- Why this job: Make a real impact on two exciting brands while developing your marketing skills.
- Qualifications: Experience in brand marketing, strong analytical skills, and a passion for consumer insights.
The predicted salary is between 60000 - 75000 £ per year.
About the Role: We're looking for an experienced and commercially driven Senior Brand Manager to lead the growth of our Kinder Ice Cream and Premium Sticks portfolio across the UK & Ireland. This is an exciting opportunity to shape the future of two of Ferrero's most dynamic brands, developing strategies that strengthen brand equity, drive profitable growth and create meaningful consumer connections. Working within the Marketing team, you will be responsible for defining and delivering both the long-term brand vision and annual marketing plans. You will lead the development of innovative campaigns, manage significant marketing investment and work collaboratively with Commercial, Category, Finance, Supply Chain and Global Marketing teams to ensure exceptional execution across every touchpoint. As a senior member of the team, you will also play an important role in influencing business decisions, identifying new growth opportunities and developing future marketing talent.
Main Responsibilities: As Senior Brand Manager, you will have end-to-end ownership of the Kinder Ice Cream and Premium Sticks portfolio, ensuring the brands continue to outperform within an increasingly competitive marketplace. You will develop three-year strategic plans and annual marketing programmes that deliver sustainable growth while strengthening Ferrero's premium brand positioning. Through a deep understanding of consumers, shoppers and market trends, you will identify opportunities for innovation, portfolio development and category expansion. You will lead the delivery of integrated marketing campaigns from concept through to execution, ensuring all activity is aligned across internal and external stakeholders. Working closely with Sales, Category Development, Finance, Supply Chain and Global Marketing teams, you will influence key commercial decisions, balancing consumer needs with business priorities to maximise both market share and profitability. Alongside managing the marketing budget and brand performance, you will continuously evaluate campaign effectiveness, consumer insight and competitor activity to optimise future plans. You will also build strong relationships with global teams, external agencies and manufacturing partners, ensuring consistent execution of brand strategy while maintaining Ferrero's high standards of quality and innovation. As a people leader, you will coach and develop your team, creating an environment where collaboration, accountability and continuous improvement are encouraged. You will inspire others through clear direction, constructive feedback and a passion for delivering outstanding results.
About You: You will be an accomplished brand marketer with extensive FMCG experience and a strong track record of building successful consumer brands. You enjoy combining creativity with commercial thinking and are comfortable making strategic decisions using consumer insight, market data and financial analysis. You are naturally curious, thrive in a fast-paced environment and enjoy influencing stakeholders across multiple functions and levels of the organisation. You will bring experience managing brand P&Ls, delivering integrated marketing campaigns and successfully launching new products or innovations into market. Strong stakeholder management is essential, as is the ability to build trusted relationships with both local and international teams. Previous experience leading, coaching and developing people would be highly advantageous, alongside excellent communication, presentation and influencing skills. A degree in Marketing, Business or a related discipline (or equivalent professional experience) is expected, together with a passion for building iconic brands and delivering exceptional consumer experiences.
Senior Brand Manager Ice Cream - Kinder and Premium Sticks in Greenford employer: Ferrero International S.A.
Ferrero is an exceptional employer that fosters a dynamic and collaborative work culture, particularly for the Senior Brand Manager role in the UK & Ireland. With a strong focus on employee growth and development, Ferrero offers opportunities to lead innovative marketing strategies for iconic brands like Kinder Ice Cream, while also encouraging creativity and accountability within teams. The company values meaningful consumer connections and provides a supportive environment where employees can thrive and make a significant impact on brand success.
Contact Details:
Ferrero International S.A. Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager Ice Cream - Kinder and Premium Sticks in Greenford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ferrero International S.A. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ferrero International S.A. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ferrero International S.A. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ferrero International S.A.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Manager Ice Cream - Kinder and Premium Sticks in Greenford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ferrero International S.A.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ferrero International S.A.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ferrero International S.A.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ferrero International S.A.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ferrero International S.A. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ferrero International S.A., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
