Consumer And Shopper Understanding Analyst | Gulf & Arab Countries

# Consumer And Shopper Understanding Analyst | Gulf & Arab Countries###### Share this job opportunityFerrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.If you are passionate about our brands and products and have a head for research and discovery, this role might interest you! Join our dynamic team as the Consumer And Shopper Understanding Analyst! In this role, you will be the custodian of market intelligence tools and reporting. Collaborate with trade marketing and sales teams and integrate insights from external data sources through partnerships with regional agencies. Contribute to our operational plans with your expertise and drive successful strategies forward.The role includes responsibilities across Retail Audit and Consumer/Shopper research, working closely with the Regional CSU manager.You will serve as the main resource for Retail Audit Share reporting and use Nielsen tools to generate regular in-house reports. Additionally, you will lead the Bi-Annual Retail Audit Share reviews with a consolidated brief from internal stakeholders, contributing to planning.Strong analytical skills are required to lead monthly analysis from various data sources (Retail audit, Consumer panel) and create a comprehensive overview of market performance. The ability to visualize and create business reports that efficiently summarize business challenges and opportunities is crucial.Strong communication skills are also necessary to manage partnerships with key agencies and provide internal stakeholders with appropriate support, including country presentations, ad hoc internal team support on data extraction, analysis, and case building for challenges and opportunities.Research findings should be presented in various formats such as insights, decks, stories, videos, experiences, and exhibits to ensure they are relevant and impactful. Leading shopper insights across quantitative and qualitative research, shaping shopper strategy and vision for regular and ad hoc insights, and supporting Joint Business Planning with key retailers in the region, are also part of the role.Synthesizing multiple sources of insight to build a robust understanding of shopper needs is essential. A proactive mindset and openness to explore research avenues around analytics (on sales data, meta-analysis of tracking data, media data, etc.) leading to actionable and tangible business outcomes like improved planogramming and assortment optimization is expected.Finally, project management skills with a solid understanding of budget, A&P (Advertising & Promotion) tracking, and maintaining growth considerations are important for this position.We are looking for an ideal candidate who possesses the following qualifications: a Bachelor\'s degree in Statistics, Economics, or Business Administration; knowledge of Retail panel dynamics with Consumer Panel experience being a plus; and experience in Customized Shopper Research at a research agency or FMCG company.Proficiency in statistical analytical modeling tools is an added advantage, coupled with at least 4 years of experience in Market Research agencies and FMCG producers. Fluency in English is also required.Join us and make a significant impact by driving insights and strategies that shape the future of the industry!Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.##### 1. ApplyComplete your online application, upload your CV and include brief cover letter to help us understand your experience and interests##### 2. AssessOur HR team will arrange a phone or video interview if we feel your qualifications are a good match for the job##### 3. InterviewIf the first interview goes well, you’ll be invited to speak with a Ferrero manager to assess your competencies, technical aptitude and fit within our dynamic organization #J-18808-Ljbffr