Lead Content Creator in Halesowen

We’re looking for a creative, hands-on Content Creator who can turn ideas, products, people and expertise into compelling content that grabs attention, sparks engagement and makes people want more.

From behind the camera to the final edit, you’ll bring stories to life through filming, photography, scripting, editing and content planning - helping internal stakeholders to elevate Feridax, SPADA, Academy and our portfolio of independent motorcycle brands.

Your mission? Create content that cuts through the noise, brings our brands to life and makes every story count in the most authentic way for our communities.

What You’ll Do

You’ll own the end-to-end content process - from developing creative concepts, storyboards and scripts through to filming, photography, editing and producing high-quality content across YouTube, Reels, Shorts and social channels. You'll bring products, people and brands to life through engaging storytelling, interviewing trainers, product experts, riders and partners, while coordinating the people, products, locations and equipment needed to deliver consistently high-quality content on time.

You’ll manage the entire content pipeline from idea to publication, overseeing uploads, optimisation, playlists, thumbnails, titles and descriptions across FDX Academy | On Demand, SPADA Loft, SHOEI Gallery, Feridax partner brands and events. You'll also repurpose content across relevant channels, monitor performance and use data to understand what resonates, improve future output and demonstrate meaningful impact - from reach and engagement to watch time, dealer engagement, leads and commercial results.

Our ambition to educate, inspire, entertain and ultimately help drive the business forward.

Motorcycle industry experience would be beneficial, but a great content creator with the right attitude, creativity and commercial mindset is more important than having a motorcycle CV.

What You’ll Own

Content Strategy & Calendar

Working closely with the wider business, key stakeholders, and aligned to our company strategy, you'll own and drive the content calendar across Feridax's brand portfolio, including SHOEI, SPADA, SIDI and many more. You'll ensure we're delivering the right content, to the right audience, at the right time - building brand awareness, strengthening engagement and bringing our products and stories to life in our own unique way.

SPADA | Brand Content & Personality

You'll play a key role in bringing SPADA to life through engaging, personality-led content that connects with our riding community. From product features and behind-the-scenes moments to social-first storytelling, you'll help develop a recognisable voice and on-camera presence for the brand.

We're looking for someone who's confident both behind and in front of the camera, with the personality and enthusiasm to become a familiar face of SPADA, building authentic connections with our audience.

Across our wider brand portfolio, you'll take the creative lead behind the camera, directing presenters, product experts, riders and partners to produce engaging, high-quality content that reflects each brand's unique identity.

FDX Academy | On Demand & Live

You'll take ownership of developing the FDX Academy | On Demand YouTube channel from the ground up, creating a premium, searchable content destination for product education, training and brand knowledge.

You'll also lead the content production behind our monthly FDX Academy | Live programme - turning product launches, promotions, updates and training expertise into engaging, well‑executed campaigns that empower our dealers, strengthen product knowledge and build demand across our brand portfolio.

Feridax Events & Community

You’ll bring our events and community activity to life through compelling content that captures where Feridax shows up and what we stand for. From the Isle of Man TT and Adventure Bike Rider Festival to dealer events and grassroots riding communities, you’ll help us tell the stories, showcase our involvement and strengthen our connections with the people and communities that matter.

Ultimately, you’ll make sure we’re not just present – we’re visible, relevant and actively part of the conversation.

You will:

• Plan the filming schedule and running order.
• Film trainers presenting new products.
• Capture product demonstrations and key features.
• Edit and produce the final content.
• Create supporting short-form content.
  

About You

Essential

• Proven experience creating video content.
• Strong filming and editing skills.
• Experience with professional editing software.
• Strong understanding of YouTube and social media content.
• Excellent written and verbal communication.
• Ability to write scripts and develop content concepts.
• Strong organisational and project‑management skills.
• Ability to manage multiple projects simultaneously.
• Showreel showcasing your most recent and strongest work as part of the application process.

Desirable

• Photography experience.
• YouTube channel management.
• Motion graphics / animation.
• Audio production.
• Experience with product, retail or lifestyle brands.
• Motorcycle or automotive industry experience.
• Experience presenting or directing people on camera.
• Understanding of YouTube SEO and content analytics.
  

The Opportunity

This isn't simply a Content Creator role.

It's an opportunity to become the creative engine behind how Feridax tells its and brands story.

You’ll help build Feridax's storytelling, and bring the stories of our treasured brands to life.

Create the content. Build the audience. Tell the story. Drive the business.