At a Glance
- Tasks: Transform customer data into actionable insights for the MyFenwick Loyalty programme.
- Company: Join Fenwick, a historic and innovative family-owned department store.
- Benefits: 33 days annual leave, up to 25% discount, hybrid working, and wellbeing support.
- Other info: Collaborative culture with opportunities for growth and innovation.
- Why this job: Make a real impact on customer engagement and loyalty in a fast-paced retail environment.
- Qualifications: 3+ years in customer insights, strong SQL and Python skills, and dashboard development experience.
The predicted salary is between 35000 - 45000 £ per year.
Are you a data-driven analyst with a passion for customer behaviour and CRM insight, looking for a new challenge within a fast-paced retail environment? If so, we have an exciting opportunity for you to join us as a Loyalty & CRM Insight Analyst on a 6-month fixed-term contract, where you’ll play a key role in shaping and developing the MyFenwick Loyalty programme through actionable insight and analysis.
When you join Fenwick, you’ll receive:
- 33 days annual leave (inclusive of 8 bank holidays) - pro rata to the length of your contract.
- Up to 25% discount in all Fenwick stores and fenwick.co.uk.
- WeCare - 24/7 GP, wellbeing advice & support service.
- Hybrid Working (typically Thursday & Friday working from home).
About the role
We’re looking for a Loyalty & CRM Insight Analyst to help transform the MyFenwick Loyalty programme into a high-performing, data-driven growth engine. You’ll play a key role in turning rich customer data into clear, actionable insight that shapes how we target, engage, reward, and retain our members. From identifying high-value customer segments to uncovering opportunities to improve retention and lifetime value, your work will directly influence decision-making across the business.
In this role, you’ll work closely with CRM, BI & IT, Marketing, Digital, Buying & Merchandising, and Finance teams to deliver insight that drives meaningful commercial impact. You’ll analyse customer behaviour across both in-store and online channels, build segmentation models, and identify opportunities to improve the customer lifecycle, reduce churn, and optimise campaign performance. You’ll also design and maintain dashboards and reporting tools using platforms such as Power BI, Qlik, or Tableau to provide clear visibility of loyalty programme performance.
We’re looking for someone with at least 3 years’ experience in a customer insights or analytics role, with strong proficiency in SQL and Python for data extraction and analysis. You’ll bring advanced Excel skills, experience in dashboard development, and the ability to translate complex data into simple, compelling insight. Strong analytical thinking, attention to detail, and commercial awareness are essential, along with the ability to communicate findings effectively and influence stakeholders with a customer-first mindset.
What we are looking for in a candidate:
- 3+ years in a customer insights role.
- Strong proficiency in SQL and Python for data extraction, manipulation, and analysis.
- Experience building dashboards using tools such as Qlik, Power BI or Tableau.
- Advanced Excel skills (modelling, pivot tables, data analysis).
- Confident communicator who can tailor messages for both technical and non-technical audiences.
- Skilled in data-driven storytelling.
- Commercially minded with a strong understanding of how insight drives customer retention.
About Fenwick
Fenwick is rich with heritage and history and have been style pioneers since 1882 when our first store opened. We know luxury and are proud to remain the largest independent, family-owned group of department stores within the UK. We are on an exciting journey to exceed our customers' expectations and we are always on the lookout for new talent to join us. Our collaborative spirit unites a workforce of over 2,000 individuals across our stores, as well as in our support functions, encompassing Digital, Buying & Merchandising, IT, Finance, People, Customer Service teams, and our cherished restaurants and distribution centres. In 2023 we launched our 'Quiet No More' campaign, enhancing our presence on the UK high street as well as our eCommerce website going from strength to strength. Together, we form the beating heart of Fenwick, driving forward our vision for excellence and innovation. Join us as we pave the way toward an even brighter tomorrow, where tradition meets transformation!
Loyalty & CRM Growth Insight Analyst employer: Fenwick
Fenwick is an exceptional employer that values its employees by offering a supportive work culture, generous benefits including 33 days of annual leave and up to 25% discount across all stores. With a focus on employee growth and collaboration, you will have the opportunity to work alongside diverse teams in a dynamic retail environment, driving meaningful insights that shape customer engagement and loyalty.
StudySmarter Expert Advice🤫
We think this is how you could land Loyalty & CRM Growth Insight Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Fenwick. A friendly chat can open doors and give you insider info about the role.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your experience with SQL, Python, and dashboard tools. This will help you stand out during interviews.
✨Tip Number 3
Practice your storytelling! Be ready to explain how your insights have driven customer retention in past roles. Use clear examples to demonstrate your impact.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the Fenwick team.
We think you need these skills to ace Loyalty & CRM Growth Insight Analyst
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Loyalty & CRM Growth Insight Analyst. Highlight your experience with customer insights, SQL, and Python, and don’t forget to mention any dashboard tools you’ve used like Power BI or Tableau.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about customer behaviour and how your skills can help transform the MyFenwick Loyalty programme. Keep it engaging and relevant!
Showcase Your Analytical Skills:In your application, give examples of how you've turned data into actionable insights in previous roles. We want to see your analytical thinking in action, so don’t hold back on sharing those success stories!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Fenwick!
How to prepare for a job interview at Fenwick
✨Know Your Data
Make sure you brush up on your SQL and Python skills before the interview. Be ready to discuss how you've used these tools in past roles to extract and analyse customer data. Having specific examples of how your insights led to actionable outcomes will really impress.
✨Showcase Your Dashboard Skills
Since you'll be working with tools like Power BI, Qlik, or Tableau, prepare to talk about your experience in building dashboards. Bring along examples of your work if possible, and be ready to explain how your dashboards have helped drive business decisions.
✨Understand Customer Behaviour
Familiarise yourself with the MyFenwick Loyalty programme and think about how you would approach improving customer retention and lifetime value. Be prepared to share your thoughts on segmentation models and how they can enhance customer engagement.
✨Communicate Effectively
Practice explaining complex data insights in simple terms. You’ll need to tailor your communication for both technical and non-technical audiences, so think about how you can convey your findings clearly and compellingly during the interview.
