Loyalty & CRM Insight Analyst in London

Loyalty & CRM Insight Analyst in London

London Full-Time 35000 - 45000 £ / year (est.) No working from home possible
Fenwick

At a Glance

  • Tasks: Transform customer data into actionable insights for the MyFenwick Loyalty programme.
  • Company: Join Fenwick, a historic and innovative family-owned department store.
  • Benefits: Enjoy 33 days annual leave, up to 25% discount, and hybrid working.
  • Other info: Collaborative culture with opportunities for professional growth and development.
  • Why this job: Make a real impact on customer engagement and retention in a fast-paced retail environment.
  • Qualifications: 3+ years in customer insights, strong SQL and Python skills required.

The predicted salary is between 35000 - 45000 £ per year.

Are you a data-driven analyst with a passion for customer behaviour and CRM insight, looking for a new challenge within a fast-paced retail environment? If so, we have an exciting opportunity for you to join us as a Loyalty & CRM Insight Analyst on a 6-month fixed-term contract, where you’ll play a key role in shaping and developing the MyFenwick Loyalty programme through actionable insight and analysis.

When you join Fenwick, you’ll receive:

  • 33 days annual leave (inclusive of 8 bank holidays) - pro rata to the length of your contract.
  • Up to 25% discount in all Fenwick stores and fenwick.co.uk.
  • WeCare - 24/7 GP, wellbeing advice & support service.
  • Hybrid Working (typically Thursday & Friday working from home).

About the role

We’re looking for a Loyalty & CRM Insight Analyst to help transform the MyFenwick Loyalty programme into a high-performing, data-driven growth engine. You’ll play a key role in turning rich customer data into clear, actionable insight that shapes how we target, engage, reward, and retain our members. From identifying high-value customer segments to uncovering opportunities to improve retention and lifetime value, your work will directly influence decision-making across the business.

In this role, you’ll work closely with CRM, BI & IT, Marketing, Digital, Buying & Merchandising, and Finance teams to deliver insight that drives meaningful commercial impact. You’ll analyse customer behaviour across both in-store and online channels, build segmentation models, and identify opportunities to improve the customer lifecycle, reduce churn, and optimise campaign performance. You’ll also design and maintain dashboards and reporting tools using platforms such as Power BI, Qlik, or Tableau to provide clear visibility of loyalty programme performance.

We’re looking for someone with at least 3 years’ experience in a customer insights or analytics role, with strong proficiency in SQL and Python for data extraction and analysis. You’ll bring advanced Excel skills, experience in dashboard development, and the ability to translate complex data into simple, compelling insight. Strong analytical thinking, attention to detail, and commercial awareness are essential, along with the ability to communicate findings effectively and influence stakeholders with a customer-first mindset.

What we are looking for in a candidate:

  • 3+ years in a customer insights role.
  • Strong proficiency in SQL and Python for data extraction, manipulation, and analysis.
  • Experience building dashboards using tools such as Qlik, Power BI or Tableau.
  • Advanced Excel skills (modelling, pivot tables, data analysis).
  • Confident communicator who can tailor messages for both technical and non-technical audiences.
  • Skilled in data-driven storytelling.
  • Commercially minded with a strong understanding of how insight drives customer retention.

About Fenwick

Fenwick is rich with heritage and history and have been style pioneers since 1882 when our first store opened. We know luxury and are proud to remain the largest independent, family-owned group of department stores within the UK. We are on an exciting journey to exceed our customers' expectations and we are always on the lookout for new talent to join us.

Our collaborative spirit unites a workforce of over 2,000 individuals across our stores, as well as in our support functions, encompassing Digital, Buying & Merchandising, IT, Finance, People, Customer Service teams, and our cherished restaurants and distribution centres. In 2023 we launched our ‘Quiet No More’ campaign, enhancing our presence on the UK high street as well as our eCommerce website going from strength to strength. Together, we form the beating heart of Fenwick, driving forward our vision for excellence and innovation. Join us as we pave the way toward an even brighter tomorrow, where tradition meets transformation!

Loyalty & CRM Insight Analyst in London employer: Fenwick

Fenwick is an exceptional employer that values its employees by offering a supportive work culture, generous benefits including 33 days of annual leave and up to 25% store discounts, and a commitment to employee wellbeing through services like WeCare. With opportunities for professional growth in a collaborative environment, you will play a pivotal role in shaping the MyFenwick Loyalty programme while enjoying the flexibility of hybrid working arrangements.

Fenwick

Contact Details:

Fenwick Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Loyalty & CRM Insight Analyst in London

Tip Number 1

Network like a pro! Reach out to current or former employees at Fenwick on LinkedIn. A friendly chat can give us insider info about the company culture and maybe even a referral!

Tip Number 2

Prepare for the interview by diving deep into the MyFenwick Loyalty programme. Show us you understand its goals and how your skills in SQL and Python can help enhance customer retention.

Tip Number 3

Practice your data storytelling! We want to see how you can turn complex insights into simple, compelling narratives. Use examples from your past work to illustrate your points.

Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re genuinely interested in joining the Fenwick family.

We think you need these skills to ace Loyalty & CRM Insight Analyst in London

Customer Behaviour Analysis
CRM Insight
Data Extraction
SQL
Python
Dashboard Development
Power BI

Some tips for your application 🫡

Tailor Your CV:Make sure your CV speaks directly to the role of Loyalty & CRM Insight Analyst. Highlight your experience with SQL, Python, and dashboard tools like Power BI or Tableau. We want to see how your skills align with our needs!

Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for customer behaviour and how your insights can drive retention. Let us know why you’re excited about joining Fenwick and how you can contribute to the MyFenwick Loyalty programme.

Showcase Your Analytical Skills:In your application, don’t just list your skills—show us how you’ve used them! Provide examples of how you've turned data into actionable insights in previous roles. We love a good data-driven story!

Apply Through Our Website:We encourage you to apply through our website for a smooth application process. It’s the best way for us to receive your application and keep track of all the amazing talent interested in joining our team!

How to prepare for a job interview at Fenwick

Know Your Data

As a Loyalty & CRM Insight Analyst, you'll be working with customer data daily. Brush up on your SQL and Python skills before the interview. Be ready to discuss how you've used these tools in past roles to extract insights and drive decisions.

Showcase Your Dashboard Skills

Familiarise yourself with dashboard tools like Power BI, Qlik, or Tableau. Prepare to talk about specific dashboards you've created and how they impacted business decisions. If possible, bring examples to demonstrate your experience.

Understand Customer Behaviour

Dive deep into customer behaviour analysis. Be prepared to discuss how you identify high-value segments and improve retention. Think of examples where your insights led to tangible results in previous roles.

Communicate Effectively

You’ll need to convey complex data in simple terms. Practice explaining your past projects to both technical and non-technical audiences. Highlight your ability to influence stakeholders with clear, actionable insights during the interview.