At a Glance
- Tasks: Transform customer data into actionable insights for the MyFenwick Loyalty programme.
- Company: Join Fenwick, a historic and innovative family-owned department store.
- Benefits: Enjoy 33 days annual leave, up to 25% discount, and hybrid working.
- Other info: Collaborative culture with opportunities for professional growth and development.
- Why this job: Make a real impact on customer engagement and retention in a fast-paced retail environment.
- Qualifications: 3+ years in customer insights, strong SQL and Python skills required.
The predicted salary is between 35000 - 45000 £ per year.
Are you a data-driven analyst with a passion for customer behaviour and CRM insight, looking for a new challenge within a fast-paced retail environment? If so, we have an exciting opportunity for you to join us as a Loyalty & CRM Insight Analyst on a 6-month fixed-term contract, where you’ll play a key role in shaping and developing the MyFenwick Loyalty programme through actionable insight and analysis.
When you join Fenwick, you’ll receive:
- 33 days annual leave (inclusive of 8 bank holidays) - pro rata to the length of your contract.
- Up to 25% discount in all Fenwick stores and fenwick.co.uk.
- WeCare - 24/7 GP, wellbeing advice & support service.
- Hybrid Working (typically Thursday & Friday working from home).
About the role
We’re looking for a Loyalty & CRM Insight Analyst to help transform the MyFenwick Loyalty programme into a high-performing, data-driven growth engine. You’ll play a key role in turning rich customer data into clear, actionable insight that shapes how we target, engage, reward, and retain our members. From identifying high-value customer segments to uncovering opportunities to improve retention and lifetime value, your work will directly influence decision-making across the business.
In this role, you’ll work closely with CRM, BI & IT, Marketing, Digital, Buying & Merchandising, and Finance teams to deliver insight that drives meaningful commercial impact. You’ll analyse customer behaviour across both in-store and online channels, build segmentation models, and identify opportunities to improve the customer lifecycle, reduce churn, and optimise campaign performance. You’ll also design and maintain dashboards and reporting tools using platforms such as Power BI, Qlik, or Tableau to provide clear visibility of loyalty programme performance.
We’re looking for someone with at least 3 years’ experience in a customer insights or analytics role, with strong proficiency in SQL and Python for data extraction and analysis. You’ll bring advanced Excel skills, experience in dashboard development, and the ability to translate complex data into simple, compelling insight. Strong analytical thinking, attention to detail, and commercial awareness are essential, along with the ability to communicate findings effectively and influence stakeholders with a customer-first mindset.
What we are looking for in a candidate:
- 3+ years in a customer insights role.
- Strong proficiency in SQL and Python for data extraction, manipulation, and analysis.
- Experience building dashboards using tools such as Qlik, Power BI or Tableau.
- Advanced Excel skills (modelling, pivot tables, data analysis).
- Confident communicator who can tailor messages for both technical and non-technical audiences.
- Skilled in data-driven storytelling.
- Commercially minded with a strong understanding of how insight drives customer retention.
About Fenwick
Fenwick is rich with heritage and history and have been style pioneers since 1882 when our first store opened. We know luxury and are proud to remain the largest independent, family-owned group of department stores within the UK. We are on an exciting journey to exceed our customers' expectations and we are always on the lookout for new talent to join us.
Our collaborative spirit unites a workforce of over 2,000 individuals across our stores, as well as in our support functions, encompassing Digital, Buying & Merchandising, IT, Finance, People, Customer Service teams, and our cherished restaurants and distribution centres. In 2023 we launched our ‘Quiet No More’ campaign, enhancing our presence on the UK high street as well as our eCommerce website going from strength to strength. Together, we form the beating heart of Fenwick, driving forward our vision for excellence and innovation. Join us as we pave the way toward an even brighter tomorrow, where tradition meets transformation!
Loyalty & CRM Insight Analyst in London employer: Fenwick
Fenwick is an exceptional employer, offering a vibrant and collaborative work culture in the heart of Central London. With generous benefits such as 33 days of annual leave, a birthday off, and a significant employee discount, we prioritise the well-being and growth of our team members. As part of our Digital team, you'll have the opportunity to shape the future of our online customer experience while working in a hybrid environment that fosters innovation and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land Loyalty & CRM Insight Analyst in London
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We think you need these skills to ace Loyalty & CRM Insight Analyst in London
Some tips for your application 🫡
Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
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Stand Out with Relevant Courses and Certifications:Although experience talks, relevant courses or certifications can be your ticket to impressing hiring managers at Fenwick. Mention any standout courses you've completed that equipped you with essential skills, such as machine learning certifications or data visualisation courses. This shows your commitment to continuously developing your skills in the field!
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✨Brush Up on Your Statistics
For a data science role, we need to seriously sharpen our statistics skills. Get ready to tackle technical questions on probability distributions, hypothesis testing, and regression analysis. These are often the bread and butter of data science interviews, so don't just skim over them!
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✨Get Comfortable with Python and R
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✨Prepare for Case Studies
Expect to encounter real-world case studies during the interview. We might be asked how we’d approach a data problem or analyse a dataset to extract insights. It's essential to think out loud and demonstrate our problem-solving process so that the interviewer can see our logical thinking in action.
