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For Companies At a Glance
- Tasks: Drive marketing strategies and create engaging events to attract and retain customers.
- Company: Join Fendi at Harrods, a leader in luxury fashion with a vibrant culture.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Exciting opportunity to work in a fast-paced, international retail setting.
- Why this job: Be part of a luxury brand and make a real impact on customer experiences.
- Qualifications: 5+ years in retail, preferably in luxury, with strong marketing and analytical skills.
The predicted salary is between 45000 - 55000 £ per year.
The In-Store Marketing Manager supports the Store Manager in creating and expanding a solid local customer network within the assigned Store by proposing and developing targeted activities, initiatives, and events to recruit new clients, upgrade existing ones and to boost VIC sales. The In-Store Marketing Manager is responsible for the development and execution of marketing strategies and campaigns within his/her Store.
Main Responsibilities
- Business and Retail Performance
- Monitor the business at boutique levels to drive key insights to grow the business through ad hoc retail analysis and regular reporting.
- Manage the budget and targets for specific retail initiatives.
- Assess, develop, and promote the usage of current and new methodology and tools, keeping an omnichannel approach to guarantee a consistent delivery of the store on main retail KPIs.
- Liaise with Europe Retail Operations team to support the store in meeting deadlines.
- Clienteling
- Develop in and out of boutique clienteling animations during the year in line with company guidelines, predefined targets of clients and business goals.
- Initiate, lead and monitor all marketing (CRM, clientele, event, digital) activities, according to the Corporate and Regional guidelines.
- Guarantee an excellent usage of CRM tools in store and follow up with client advisors to ensure target completion.
- Advise and coach the store teams regarding the implementation of clientele guidelines and initiatives.
- Build a network of partners, contacts, and suppliers to reach targeted results in the most efficient way on high standards level of the company.
Qualifications
- At least 5 years’ experience in a retail company within an international environment. Experience in luxury fashion is a plus.
- MBA or Degree in luxury program, marketing, or business-related subjects.
- Understanding of what drives traffic into a retail environment, and of retail analytics.
- Ability to review data, identify opportunities and develop action plans to exploit the opportunities.
- Excellent interpersonal and communication skills, proactive attitude.
- Strong project management and problem-solving attitude.
- Goal orientated, high attention to details and multi-tasking.
- Passionate and curious about luxury fashion industry trends.
- Excellent usage of MS Office tools and BI programs.
- Fluent in English.
Retail Marketing Manager [Fendi Harrods] employer: FENDI
Contact Detail:
FENDI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Marketing Manager [Fendi Harrods]
✨Tip Number 1
Network like a pro! Get out there and connect with people in the luxury fashion industry. Attend events, join online forums, and don’t be shy to reach out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to meet hiring managers or recruiters, be ready to discuss your past successes in retail marketing. Bring examples of campaigns you've led or data-driven insights that boosted sales. Let them see the value you can bring to their team!
✨Tip Number 3
Be proactive! If you’re eyeing a specific store like Fendi at Harrods, don’t wait for a job posting. Reach out directly to express your interest and share how you can contribute to their marketing efforts. A little initiative can go a long way!
✨Tip Number 4
Keep learning! Stay updated on the latest trends in luxury fashion and retail marketing. Follow industry news, take online courses, or even attend workshops. This not only boosts your knowledge but also shows potential employers that you’re passionate and committed to growth.
We think you need these skills to ace Retail Marketing Manager [Fendi Harrods]
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Retail Marketing Manager role. Highlight your experience in retail and luxury fashion, and don’t forget to showcase your skills in clienteling and marketing strategies. We want to see how you can drive business growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the luxury fashion industry and how your background aligns with our goals at Fendi Harrods. Keep it engaging and personal – we love a good story!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to meet targets and drive sales. Use numbers and examples to back up your claims. We’re all about results, so let’s see what you’ve accomplished!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Fendi Harrods!
How to prepare for a job interview at FENDI
✨Know Your Numbers
Make sure you come prepared with insights about retail performance metrics. Understand how to analyse data and identify opportunities for growth, as this role heavily relies on driving business through analytics.
✨Showcase Your Clienteling Skills
Be ready to discuss your experience in clienteling and how you've successfully engaged customers in previous roles. Share specific examples of events or initiatives you've led that boosted client relationships and sales.
✨Familiarise Yourself with the Brand
Do your homework on Fendi and its position within the luxury fashion market. Understanding their brand values and recent campaigns will help you align your answers with their expectations and demonstrate your passion for the industry.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, such as managing a marketing budget or launching a new campaign. Think through your past experiences and be ready to articulate your thought process and problem-solving skills.