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For Companies At a Glance
- Tasks: Create and execute marketing strategies to boost sales and engage customers.
- Company: Join Fendi at Harrods, a leader in luxury fashion.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Other info: Collaborative team culture with a focus on innovation and excellence.
- Why this job: Be part of a luxury brand and shape customer experiences.
- Qualifications: 5+ years in retail, preferably in luxury, with strong analytical skills.
The predicted salary is between 45000 - 55000 £ per year.
The In-Store Marketing Manager supports the Store Manager in creating and expanding a solid local customer network within the assigned Store by proposing and developing targeted activities, initiatives, and events to recruit new clients, upgrade existing ones and to boost VIC sales. The In-Store Marketing Manager is responsible for the development and execution of marketing strategies and campaigns within his/her Store.
Main Responsibilities
- Business and Retail Performance
- Monitor the business at boutique levels to drive key insights to grow the business through ad hoc retail analysis and regular reporting.
- Manage the budget and targets for specific retail initiatives.
- Assess, develop, and promote the usage of current and new methodology and tools, keeping an omnichannel approach to guarantee a consistent delivery of the store on main retail KPIs.
- Liaise with Europe Retail Operations team to support the store in meeting deadlines.
- Clienteling
- Develop in and out of boutique clienteling animations during the year in line with company guidelines, predefined targets of clients and business goals.
- Initiate, lead and monitor all marketing (CRM, clientele, event, digital) activities, according to the Corporate and Regional guidelines.
- Guarantee an excellent usage of CRM tools in store and follow up with client advisors to ensure target completion.
- Advise and coach the store teams regarding the implementation of clientele guidelines and initiatives.
- Build a network of partners, contacts, and suppliers to reach targeted results in the most efficient way on high standards level of the company.
Qualifications
- At least 5 years’ experience in a retail company within an international environment. Experience in luxury fashion is a plus.
- MBA or Degree in luxury program, marketing, or business-related subjects.
- Understanding of what drives traffic into a retail environment, and of retail analytics.
- Ability to review data, identify opportunities and develop action plans to exploit the opportunities.
- Excellent interpersonal and communication skills, proactive attitude.
- Strong project management and problem-solving attitude.
- Goal orientated, high attention to details and multi-tasking.
- Passionate and curious about luxury fashion industry trends.
- Excellent usage of MS Office tools and BI programs.
- Fluent in English.
Retail Marketing Manager [Fendi Harrods] in London employer: FENDI
Contact Detail:
FENDI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Marketing Manager [Fendi Harrods] in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the luxury fashion industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to meet hiring managers or recruiters, be ready to discuss your past successes and how they relate to the role. Use specific examples that highlight your experience in retail marketing and clienteling.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest. Share how your background aligns with their goals, especially in driving business performance and enhancing customer experiences.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Make sure your application stands out by tailoring it to the specific role and showcasing your passion for luxury fashion. Let’s get you that dream job!
We think you need these skills to ace Retail Marketing Manager [Fendi Harrods] in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Retail Marketing Manager role. Highlight your experience in luxury fashion and any relevant marketing strategies you've executed.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the luxury fashion industry and how your background makes you the perfect fit for our team at Fendi Harrods.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use numbers and specific examples to demonstrate how you've driven sales or improved client engagement in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at FENDI
✨Know Your Numbers
Make sure you’re familiar with retail analytics and KPIs. Brush up on how to interpret data and use it to drive business decisions. Being able to discuss specific metrics and how they relate to your past experiences will show that you understand what drives success in a retail environment.
✨Showcase Your Clienteling Skills
Prepare examples of how you've successfully built client relationships in previous roles. Think about specific campaigns or events you've led that resulted in increased customer engagement. This will demonstrate your ability to connect with clients and enhance their experience, which is crucial for this role.
✨Be Ready to Discuss Trends
Stay updated on the latest trends in the luxury fashion industry. Be prepared to share your insights on how these trends can influence marketing strategies. This shows your passion for the industry and your proactive attitude towards staying informed.
✨Master the Art of Communication
Since excellent interpersonal skills are key for this position, practice articulating your thoughts clearly and confidently. Role-play common interview questions with a friend to refine your responses. This will help you convey your ideas effectively during the actual interview.