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- Tasks: Create exciting marketing strategies and events to attract and engage customers in-store.
- Company: Join a luxury fashion brand at the iconic Harrods.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Be part of a prestigious brand and shape customer experiences in luxury retail.
- Qualifications: 7+ years in retail, preferably in luxury, with strong marketing and analytical skills.
- Other info: Work in a vibrant team and stay ahead of fashion trends.
The predicted salary is between 36000 - 60000 £ per year.
The In-Store Marketing manager supports the Store Manager in creating and expanding a solid local customer network within the assigned Store by proposing and developing targeted activities, initiatives, and events to recruit new clients, upgrade existing ones and to boost VIC sales. The In-Store Marketing manager is responsible for the development and execution of marketing strategies and campaigns within his/her Store.
Job responsibilities:
- Monitor the business at boutique levels to drive key insights to grow the business through ad hoc retail analysis and regular reporting.
- Manage the budget and targets for specific retail initiatives.
- Assess, develop, and promote the usage of current and new methodology and tools, keeping an omnichannel approach to guarantee a consistent delivery of the store on main retail KPIs.
- Liaise with Europe Retail Operations team to support the store in meeting deadlines.
- Develop in and out of boutique clienteling animations during the year in line with company guidelines, predefined targets of clients and business goals.
- Initiate, lead and monitor all marketing (CRM, clientele, event, digital) activities, according to the Corporate and Regional guidelines.
- Guarantee an excellent usage of CRM tools in store and follow up with client advisors to ensure target completion.
- Advise and coach the store teams regarding the implementation of clientele guidelines and initiatives.
- Build a network of partners, contacts, and suppliers to reach targeted results in the most efficient way on high standards level of the company.
- You may also be required to carry out any other duties within your capacity, which the Company may reasonably require.
Profile:
- At least 7 years’ experience in a retail company within an international environment. Experience in luxury fashion is a plus.
- MBA or Degree in luxury program, marketing, or business-related subjects.
- Understanding of what drives traffic into a retail environment, and of retail analytics.
- Ability to review data, identify opportunities and develop action plans to exploit the opportunities.
- Excellent interpersonal and communication skills, proactive attitude.
- Strong project management and problem-solving attitude.
- Goal orientated, high attention to details and multi-tasking.
- Passionate and curious about luxury fashion industry trends.
- Excellent usage of MS office tools and BI programs.
- Fluent in English.
In-Store Marketing Manager [Fendi Harrods] in London employer: FENDI
Contact Detail:
FENDI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land In-Store Marketing Manager [Fendi Harrods] in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the luxury fashion scene. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers or colleagues, be ready to discuss your past successes in retail marketing. Bring examples of campaigns you've led or data-driven insights that boosted sales. Let them see what you can bring to the table!
✨Tip Number 3
Stay updated on trends! The luxury fashion industry moves fast, so keep an eye on the latest trends and news. This will not only help you in interviews but also show your passion for the industry. Plus, it gives you great talking points when networking!
✨Tip Number 4
Apply through our website! We’ve got loads of exciting opportunities waiting for you. By applying directly, you’ll ensure your application gets the attention it deserves. Plus, it’s a great way to show your enthusiasm for joining our team!
We think you need these skills to ace In-Store Marketing Manager [Fendi Harrods] in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the In-Store Marketing Manager role. Highlight your experience in retail, especially in luxury fashion, and showcase any relevant marketing strategies you've executed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the luxury fashion industry and how your background makes you the perfect fit for this role. Be sure to mention specific achievements that demonstrate your ability to drive business growth.
Showcase Your Analytical Skills: Since the role involves monitoring business performance and retail analytics, make sure to include examples of how you've used data to inform your marketing strategies. We love seeing candidates who can turn insights into action!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at FENDI
✨Know Your Numbers
Make sure you’re familiar with retail analytics and KPIs relevant to the role. Brush up on how to interpret data and use it to drive business decisions. Being able to discuss specific metrics and how they relate to your past experiences will show that you understand what drives success in a retail environment.
✨Showcase Your Creativity
Prepare to discuss innovative marketing strategies you've implemented in previous roles. Think about how you can propose unique clienteling activities or events that align with Fendi's brand image. Bring examples of successful campaigns you've led, and be ready to brainstorm new ideas during the interview.
✨Demonstrate Your Passion for Luxury Fashion
Fendi is all about luxury, so make sure your enthusiasm for the fashion industry shines through. Stay updated on current trends and be prepared to discuss how they could influence in-store marketing strategies. Showing genuine interest will help you connect with the interviewers.
✨Prepare Questions for Them
Interviews are a two-way street, so come armed with thoughtful questions about the company culture, team dynamics, and future marketing initiatives. This not only shows your interest in the role but also helps you gauge if the company is the right fit for you.
