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For Companies At a Glance
- Tasks: Create exciting marketing initiatives to attract and engage customers in-store.
- Company: Join Fendi at Harrods, a leader in luxury fashion.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Why this job: Be part of a luxury brand and shape customer experiences.
- Qualifications: 7+ years in retail, preferably in luxury, with strong marketing skills.
- Other info: Collaborative team culture with a focus on innovation and excellence.
The predicted salary is between 36000 - 60000 £ per year.
Position: In-Store Marketing Manager supports the Store Manager in creating and expanding a solid local customer network within the assigned Store by proposing and developing targeted activities, initiatives, and events to recruit new clients, upgrade existing ones and to boost VIC sales.
Job Responsibilities
- Monitor the business at boutique levels to drive key insights to grow the business through ad hoc retail analysis and regular reporting.
- Manage the budget and targets for specific retail initiatives.
- Assess, develop, and promote the usage of current and new methodology and tools, keeping an omnichannel approach to guarantee a consistent delivery of the store on main retail KPIs.
- Liaise with Europe Retail Operations team to support the store in meeting deadlines.
Clienteling
- Develop in and out of boutique clienteling animations during the year in line with company guidelines, predefined targets of clients and business goals.
- Initiate, lead and monitor all marketing (CRM, clientele, event, digital) activities, according to the Corporate and Regional guidelines.
- Guarantee an excellent usage of CRM tools in store and follow up with client advisors to ensure target completion.
- Advise and coach the store teams regarding the implementation of clientele guidelines and initiatives.
- Build a network of partners, contacts, and suppliers to reach targeted results in most efficient way on high standards level of the company.
Profile
- At least 7 years’ experience in a retail company within an international environment. Experience in luxury fashion is a plus.
- MBA or Degree in luxury program, marketing, or business-related subjects.
- Understanding of what drives traffic into a retail environment, and of retail analytics.
- Ability to review data, identify opportunities and develop action plans to exploit the opportunities.
- Excellent interpersonal and communication skills, proactive attitude.
- Strong project management and problem-solving attitude.
- Goal orientated, high attention to details and multi-tasking.
- Passioned and curious about luxury fashion industry trends.
- Excellent usage of MS office tools and BI programs.
- Fluent in English.
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In-Store Marketing Manager [Fendi Harrods] employer: FENDI
Contact Detail:
FENDI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land In-Store Marketing Manager [Fendi Harrods]
✨Tip Number 1
Network like a pro! Get out there and connect with people in the luxury fashion scene. Attend events, join online forums, and don’t be shy about reaching out to industry professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers or colleagues, bring along a portfolio showcasing your past marketing campaigns and clienteling successes. This will help you stand out and demonstrate your expertise in driving retail success.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Fendi, and express your interest in working with them. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Keep learning! Stay updated on the latest trends in luxury fashion and retail analytics. Consider taking online courses or attending workshops to enhance your skills. This shows potential employers that you’re passionate and committed to growing in the industry.
We think you need these skills to ace In-Store Marketing Manager [Fendi Harrods]
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the In-Store Marketing Manager role. Highlight your experience in retail and any specific achievements that align with the job description. We want to see how your background fits perfectly with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about luxury fashion and how your skills can help us grow our customer network at Fendi Harrods. Keep it engaging and personal – we love a good story!
Showcase Your Analytical Skills: Since the role involves retail analysis, make sure to mention any experience you have with data-driven decision-making. We want to know how you've used insights to drive business growth in the past. Numbers speak volumes!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at FENDI
✨Know Your Numbers
Before the interview, brush up on your retail analytics skills. Be ready to discuss specific metrics you've used in previous roles to drive sales and client engagement. This shows you understand what drives traffic and can leverage data effectively.
✨Showcase Your Clienteling Skills
Prepare examples of successful clienteling initiatives you've led. Highlight how these activities aligned with business goals and improved customer relationships. This will demonstrate your ability to create targeted marketing strategies that resonate with clients.
✨Familiarise Yourself with Fendi's Brand Values
Dive deep into Fendi's history, values, and current marketing campaigns. Being able to articulate how your experience aligns with their brand ethos will set you apart and show your genuine interest in the luxury fashion industry.
✨Prepare Questions for Them
Think of insightful questions to ask about the role and the team dynamics. This not only shows your enthusiasm but also helps you gauge if the company culture aligns with your values and work style.
