Assistant Store Manager [Fendi Harrods]

Position: MISSION STATEMENT

The Assistant Store Manager (ASM) supports the Store Manager (SM) to achieve the store targets and KPIs. As Brand Ambassador, the ASM actively drives sales, especially with VIP customers, assists with merchandising, appointments organisation, forecasting and business analysis. He/She is responsible for supporting the Store Manager in bringing consistency, standards and sharing best practices amongst the team. The ASM acts as second in command after the Store Manager, being the first point of contact in the absence of the Store Manager.

Job responsibilities:

• Sales and business analysis

• Manage to achieve and exceed set sales goals with relevant KPIs; including ensuring the constant use of virtual shopping and remote sales.
• Contribute to the analysis and the elaboration of sales figures.
• Maintain awareness of market trends in the luxury retail industry, understanding forthcoming customer initiatives and monitoring local competitors' activities.
• Support the execution of action plans based on market calendar for goal achievement.
• Support the execution of Store merchandising guidelines.

• Nurture, develop and maintain an excellent clients’ network in the local area.
• Explore opportunities to engage and acquire new loyal high-level customers.
• Share best practices and engage with Store Manager and the Team to foster the elaboration of Clienteling tools to better support the CRM and business development initiatives.
• Propose initiatives which enhance existing relations with store partners and prestigious clients, promote client loyalty and client recruitment.
• Contribute to a "top level" customer service, in all aspects, to meet effectively and in a timely manner any clientele requests; support the Store Manager with the management and resolution of any critical situation related to the sales process or customer claims.
• Support in the organisation of in-store appointments.

• Oversee the execution of the guidelines communicated by Visual Merchandising Manager.
• Support the SM in maintaining Top Store standards that reflect the brand image and ways of operating at all times.

• In SM absence, provide direction to Sales team as appropriate.
• Consolidation and coordination of store activities: prepare for SM validation, the yearly calendar of initiatives (CRM / Top Store activities) and monthly sales team planning in accordance with the business needs and Department Managers' monthly proposal.
• Consolidate and coordinate team engagement activities to maximise profitable sales whilst ensuring all Fendi KPIs and guidelines are delivered; support the SM to foster the overall Fendi team spirit.
• Influence and lead by example in demonstrating role model behaviours and an in-depth knowledge of product.
• Together with the Store Manager, foster teamwork, team spirit and standards in terms of quality of Customer Journey, grooming, behaviours and team efficiency.

You may also be required to carry out any other duties within your capacity, which the Company may reasonably require.

Profile:

• 10+ years’ experience in Fashion/Luxury Sales
• 5 years’ experience in a Managerial role
• Bachelor’s or Master’s Degree or equivalent
• Excellent knowledge of Microsoft Office
• Fluent in English, another language would be a plus
• Manages his/her image standards at a high level
• Excellent communication skills
• Strong selling skills with a customer-oriented mindset
• Entrepreneurial mind-set, self-starter and able to deal with ambiguity
• Excellent interpersonal skills and ability to develop strong relationships with people
• Able to demonstrate leadership, confidence, resilience and professionalism
• Strong organisation skills and ability to multitask in a fast-paced environment
• Goal-oriented approach and driven for results
• Analytical mindset
• Strong knowledge and/or interest in the fashion/luxury industry