At a Glance
- Tasks: Lead CRM strategies and campaigns to boost customer engagement and retention across EMEA.
- Company: Join Fender, a legendary brand in the music industry with a global impact.
- Benefits: Enjoy competitive pay, health benefits, and an equipment purchase programme.
- Other info: Collaborative environment with opportunities for career growth and creativity.
- Why this job: Make a real difference in the music world while growing your marketing skills.
- Qualifications: Experience in CRM, email marketing, and a passion for consumer behaviour.
The predicted salary is between 40500 - 49500 £ per year.
- CRM Marketing Manager
- Fender Musical Instruments Corporation
(“FMIC”) our brand mission is to serve players at every stage with products and brand experiences that fuel the pursuit of musical expression.
An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage.
A Fender is more than an instrument, it’s a cultural symbol that resonates globally.
We seek an analytical and creative
CRM Marketing Manager to help strategise and execute ad-hoc campaigns and automated lifecycle marketing programs focused on sales, engagement, retention and winback.
This role will help grow our existing CRM e Commerce programs within the UK, FR, and DE and build new programs from the ground up in Spain and Italy.
This role will work closely with several cross-functional teams to execute various marketing campaigns and develop customer experience enhancements.
The ideal candidate is a detail-oriented CRM professional with a strong understanding of email and CRM best practices, audience segmentation, A/B testing, and customer databases.
About the Job
- Own strategy, performance, execution, and expansion of CRM programs in the EMEA region.
- Develop and implement CRM strategies and campaigns to enhance customer engagement, loyalty, and retention in the EMEA region.
- Partner with e Comm team to evolve and optimize Fender EMEA’s overall customer engagement and conversions, and drive growth of CRM channel impact.
- Drive ongoing optimisation through a comprehensive A/B testing strategy to improve email deliverability, open, click-through, and conversion rates and develop best practices.
- Utilise customer data and insights to segment audiences, ensuring personalised communications that are relevant and effective.
- Monitor and analyse CRM campaign performance metrics (conversion rates, customer lifetime value, retention rates) to optimise effectiveness and ROI, report campaign metrics to leadership on daily/weekly basis.
- Manage the end-to-end execution of CRM campaigns, covering planning, targeting, deployment, and performance analysis.
- Lead internal and external design and copy resources to drive asset and content creation and delivery.
- Work closely with the Mar Tech team and external vendors to maintain and enhance the CRM platform, ensuring data accuracy, integrity, and compliance with regulations.
- Own the QA process for emails and related landing page content, including detailed
What You Need
- Demonstrable experience in lifecycle/CRM, email marketing, and marketing automation, with the expertise to lead and optimise customer lifecycle programmes.
- Substantial experience in marketing automation strategy with real-life examples of successful revenue growth and engagement growth at scale
- Expert experience in CRM and Mar Tech tools such as Iterable, Wunderkind, Google Analytics, Demandware, etc.
- Strong understanding of customer segmentation, behaviour, and consumer insights
- Notable experience in consumer-facing product marketing and subscription-based products
- Background in content planning, briefing, and strategy
- Ability to see from the consumer’s perspective and serve as their advocate
- Passionate about understanding consumer behaviour with a demonstrated ability to translate findings into meaningful, prosperous long-term relationships
- Demonstrated critical thinking skills with an ability to make decisions for the business
- Team player; ability to work proactively with all business divisions and drive results
- Previous experience building a CRM program
- Experience managing projects through Workfront, JIRA, or similar platforms
- Solid understanding of GDPR and its effects on CRM
- Effective cross-functional communication and organisational navigation
- BA/BS in Marketing, Communications, or a related field is a plus
About Fender Musical Instruments
Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Gretsch®, Jackson®, EVH®, Charvel® and Groove Tubes®, among others.
For more information, visit www. fender. com.
FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together.
Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, colour, religion, disability, veterans’ status, sexual orientation, or any other protected factor.
CRM Marketing Manager London employer: Fender
Fender EMEA is an exceptional employer, offering a vibrant work culture in East Grinstead that fosters collaboration and innovation. As a Customer Service Advisor, you will benefit from comprehensive training, opportunities for professional growth, and the chance to work with a passionate team dedicated to supporting our dealer network and Spanish-speaking consumers. With a commitment to diversity and inclusion, Fender provides a rewarding environment where your contributions are valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Marketing Manager London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fender and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fender are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fender on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fender. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Marketing Manager London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fender. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fender:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fender’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fender
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fender will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fender, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
