At a Glance
- Tasks: Manage influencer relationships and keep creator content flowing for social media.
- Company: Join Fender, a cultural icon in the music industry.
- Benefits: Competitive salary, creative environment, and opportunities for growth.
- Other info: Fast-paced role with potential to grow your career in a global brand.
- Why this job: Be part of a dynamic team shaping the future of creator marketing.
- Qualifications: Experience in influencer marketing and strong organisational skills.
The predicted salary is between 45000 - 55000 £ per year.
Creator Marketing Specialist, EMEA
An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage.
A Fender is more than an instrument; it's a cultural symbol that resonates globally.
As creator marketing shifts from one-off campaigns to always-on programmes, the EMEA Marketing team is seeking a Creator Marketing Specialist to own the day-to-day running of our always-on influencer relationships across our key EMEA markets.
You will keep our organic social and paid media fuelled with a steady flow of creator content, strengthening our localised content output in each market.
You will own the operational engine behind our creator programme end-to-end, keeping it running smoothly, accurately, and at pace.
Reporting to
Media & Connections Manager, EMEA
Works closely with
Social, Paid Media, Artist Marketing and PR teams
About the Job
- Shape and own the always-on creator strategy for EMEA: manage Fender's creator and influencer relationships day-to-day, keeping a steady pipeline of content flowing to support organic social and paid media.
- Manage seeding and product gifting logistics end-to-end: maintain the creator roster and stock allocation, coordinate with warehouse/fulfilment on despatch, track shipments, and chase delivery and content confirmation.
- Coordinate briefs, deliverables, and usage/whitelisting permissions with creators, ensuring content is delivered on time, on-brief, and cleared for organic and paid use.
- Monitor creator and influencer content across platforms, capturing links, assets, and posting confirmations, and flagging brand-safety or compliance issues (e. g. #ad/#gifted disclosure).
- Own routine performance monitoring and reporting: pull platform and campaign metrics, maintain trackers and dashboards, and produce clear weekly/monthly summaries of creator activity, reach, and engagement.
- Maintain accurate records of budgets, seeded stock, agreements, and creator contact details, keeping systems and trackers up to date and audit-ready.
- Support the build-out of an always-on EMEA affiliate and creator programme, helping onboard creators and administer codes, links, and payments.
- Surface emerging creators, trends, and cultural moments to the Media & Connections Manager and wider team, feeding fresh opportunities into the always-on plan.
- Liaise with Social, Paid Media, Artist Marketing and PR to align creator content with campaign calendars, launches, and cultural moments across priority markets.
- Programme and manage creators directly across our priority markets building a roster in each territory and ensuring content is culturally relevant and resonant in-market, not just translated.
- Uphold brand safety, platform best practice, and disclosure/advertising standards (e. g. ASA/CAP) across all creator activity.
- What You Need
- Some experience in influencer, creator, or social marketing, whether in-house, agency, or via a placement/internship, ideally with exposure to gifting or seeding programmes.
- Highly organised and detail-oriented, comfortable managing many small, moving relationships and logistics simultaneously without dropping the ball.
- Confident with numbers and reporting: able to pull platform metrics, maintain trackers/spreadsheets, and turn raw data into a clear, simple summary.
- Social native with a strong working knowledge of Instagram, Tik Tok, and You Tube, and how creators build and engage audiences on each.
- A developing eye for creator strategy: able to match creators to the right brand and product, understand what will land with target consumers, and build a roster that supports commercial and brand goals, not just fill a content calendar.
- Clear, friendly communicator who can brief creators, chase deliverables, and keep internal stakeholders updated in a professional, on-brand way.
- Proactive and hands-on, happy to own admin and logistics while showing initiative in spotting new creators and opportunities.
- Ambitious and hungry to grow: keen to take ownership, build something from the ground up, and develop the creator programme (and your own career) as it scales.
- Comfortable working at pace across multiple markets, campaigns, and partners in a fast-moving environment.
- A working knowledge of music, guitar, music-tech and creator culture is a strong plus.
- Fluency in English is required; additional European languages are a plus.
Creator Marketing Specialist, EMEA in London employer: Fender
Fender EMEA is an exceptional employer, offering a vibrant work culture in East Grinstead that fosters collaboration and innovation. As a Customer Service Advisor, you will benefit from comprehensive training, opportunities for professional growth, and the chance to work with a passionate team dedicated to supporting our dealer network and Spanish-speaking consumers. With a commitment to diversity and inclusion, Fender provides a rewarding environment where your contributions are valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land Creator Marketing Specialist, EMEA in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fender and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fender are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fender on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fender. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creator Marketing Specialist, EMEA in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fender. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fender:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fender’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fender
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fender will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fender, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
