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- Tasks: Lead artist marketing strategies and initiatives across Europe, connecting with musicians and creators.
- Company: Fender is a legendary brand shaping global music culture with iconic instruments.
- Benefits: Enjoy competitive pay, medical benefits, paid time off, and an equipment purchase programme.
- Why this job: Join a creative team at the heart of music culture, driving impactful campaigns and collaborations.
- Qualifications: 10+ years in music marketing, strong leadership skills, and a passion for diverse artistry.
- Other info: Guitar or bass proficiency is a major plus; travel may be required for events.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Join to apply for the Artist and Creator Marketing Lead role at Fender Musical Instruments Corporation
Join to apply for the Artist and Creator Marketing Lead role at Fender Musical Instruments Corporation
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Artist and Creator Marketing Lead – EMEA
At Fender Musical Instruments Corporation (“FMIC”), our brand mission is to serve players at every stage with products and brand experiences that fuel the pursuit of musical expression. An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument; it’s a cultural symbol that resonates globally.
About The Job
We’re looking for a visionary Artist & Creator Marketing Lead to join the Fender EMEA Marketing organisation based in London – someone who thrives at the intersection of music, cultural influence, and brand storytelling. This is a strategic and creative leadership role, responsible for driving our artist marketing, content creator partnerships, and culturally-led content initiatives across Europe. You will shape how Fender connects with the musicians and content creators who define today’s music culture – expanding our relevance, share of voice, and long-term influence across genres and geographies.
Key Responsibilities
- Lead Fender’s Artist & Creator Marketing strategy across EMEA, partnering closely with teams in Nashville, EMEA, APAC, and Latin America to grow artist adoption, expand cultural impact, and align artist voices with strategic brand and product priorities.
- Lead and inspire the EMEA Artist & Creator Marketing team, fostering a collaborative, service-driven culture that supports artists and drives year-over-year share growth through strategic artist seeding, sales, and product placement.
- Identify and champion the right artists and creators, ensuring Fender’s products are in the right hands, in the right markets, at the right cultural moments.
- Develop and activate artist-driven marketing initiatives, working with internal and external teams to bring campaigns to life across product, content, PR, social, experiential, and partnerships.
- Collaborate with global and regional marketing, product, and content teams to align artists with new launches, evergreen campaigns, and broader brand-building efforts.
- Own strategic relationships with artist management and label partners, co-creating impactful marketing and content initiatives that amplify both the artist and the Fender brand.
- Develop and manage artist-led content initiatives, collaborating with artists and their teams to produce breakthrough content for Fender’s owned and social channels.
- In collaboration with Global, drive a regionally relevant creator marketing strategy, leveraging emerging and established content creators to increase reach, engagement, and brand love.
- Work cross-functionally to lead Signature artist product development, from ideation and artist management to KPI definition, sell-in, marketing, and post-launch execution.
- Champion diverse voices and inclusive storytelling, ensuring Fender’s artist and creator initiatives reflect the global, multi-cultural reality of music and creativity today.
- Generate value beyond marketing through artist-driven business opportunities that contribute to web traffic, content output, media exposure, and sales growth.
Who You Are
- A seasoned music and entertainment marketer with 10+ years of experience building artist and grassroots marketing programmes at a brand, agency, or label.
- A respected people leader with 5+ years of management experience and a track record of team development, collaboration, and cross-functional influence.
- Deep experience working directly with emerging and high-profile artists, songwriters, managers, and cultural influencers across genres and regions.
- A trusted industry connector with a strong, active network of artist managers, agents, labels, creators, and music industry stakeholders.
- A strategic thinker with a proven ability to plan upstream, align talent with product cycles, and drive business results (category growth, engagement, share of voice, etc.).
- Well-versed in the creator economy dynamics, with an understanding of influencer trends, digital content strategies, and creator partnerships that move culture.
- Digitally fluent, with hands-on experience using social and content platforms to identify and support emerging talent and build brand equity.
- A true collaborator, skilled at aligning teams across PR, Social, Events, Product, and Retail to deliver artist-first campaigns that drive impact.
- A natural storyteller and strong communicator – written, visual, and verbal – with sharp instincts for brand alignment and artist positioning.
- A service-minded champion for artists, passionate about delivering meaningful value through gear, exposure, collaboration, and connection to grow our evolving roster of artists.
- A self-starter and operator – someone who builds the plan, communicates it clearly, executes, evaluates, and iterates.
- An advocate for diversity, equity and inclusion, who understands the role of representation in both artistry and brand.
- Guitar or bass proficiency, or a strong familiarity with musical instruments, is a major plus.
Additional Requirements
- Bachelor’s degree in Marketing or Business, or related field preferred (but not required).
- Passion for music, artists, and Fender’s unique role in shaping global music culture.
- Experience working across multi-cultural markets and with multi-lingual teams.
- Willingness to travel as needed to attend shoots, shows, artist meetings, and key moments.
About Fender Musical Instruments
Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers,
marketers and distributors, whose portfolio of brands includes Fender, Squier, Presonus, Gretsch, Jackson,
EVH, Charvel, Bigsby, and Groove Tubes, among others. For more information, visit FMIC
offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment
purchase program to help you get the band back together. Fender Musical Instruments Corporation is an equal
opportunity employer and considers qualified applicants for employment without regard to race, gender, age,
color, religion, disability, veterans’ status, sexual orientation, or any other protected factor.
Seniority level
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Seniority level
Director
Employment type
-
Employment type
Full-time
Job function
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Job function
Design, Art/Creative, and Information Technology
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Artist Marketing Lead employer: Fender Musical Instruments Corporation
Contact Detail:
Fender Musical Instruments Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Artist Marketing Lead
✨Tip Number 1
Network actively within the music and entertainment industry. Attend music events, festivals, and conferences where you can meet artists, managers, and other industry professionals. Building relationships with key players can give you an edge in landing the Artist Marketing Lead role.
✨Tip Number 2
Stay updated on current trends in the music industry and the creator economy. Follow influential artists and creators on social media, and engage with their content to understand what resonates with audiences. This knowledge will help you align your strategies with market demands.
✨Tip Number 3
Showcase your passion for music and cultural storytelling in conversations. Be prepared to discuss how you would connect Fender with emerging artists and creators, and share examples of past successful campaigns you've led that demonstrate your strategic thinking and creativity.
✨Tip Number 4
Familiarise yourself with Fender's brand values and product offerings. Understanding the company's mission and how it aligns with your vision for artist marketing will allow you to present tailored ideas during interviews, showcasing your commitment to the brand.
We think you need these skills to ace Artist Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in artist and creator marketing. Focus on your achievements in previous roles, especially those that demonstrate your ability to connect with musicians and cultural influencers.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for music and your understanding of Fender's brand mission. Discuss how your background aligns with the responsibilities of the Artist Marketing Lead role and provide specific examples of past successes.
Showcase Your Network: Mention any connections you have within the music industry, such as relationships with artists, managers, or labels. This can demonstrate your ability to leverage existing networks to benefit Fender's marketing initiatives.
Demonstrate Cultural Awareness: In your application, highlight your experience working across multi-cultural markets. Discuss how you can contribute to Fender's goal of championing diverse voices and inclusive storytelling in their marketing strategies.
How to prepare for a job interview at Fender Musical Instruments Corporation
✨Show Your Passion for Music
Make sure to express your genuine love for music and how it influences your work. Discuss your favourite artists, genres, or even personal experiences with music that have shaped your career. This will resonate well with Fender's mission and culture.
✨Demonstrate Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed marketing strategies in the past. Highlight your ability to align artist voices with brand priorities and how you’ve driven engagement and growth through innovative campaigns.
✨Highlight Your Network
Fender values connections within the music industry. Be ready to talk about your relationships with artists, managers, and other stakeholders. Share how these connections can benefit Fender and help them achieve their marketing goals.
✨Be Ready to Collaborate
This role requires working cross-functionally with various teams. Prepare examples of successful collaborations from your past experiences, showcasing your ability to bring different departments together to create impactful campaigns.