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- Tasks: Lead marketing initiatives and collaborate with teams to create impactful campaigns.
- Company: Carrot Fertility is a global leader in fertility and family-building healthcare.
- Benefits: Enjoy health benefits, retirement plans, parental leave, and a competitive salary.
- Why this job: Join a recognised innovator in healthcare and make a real impact on people's lives.
- Qualifications: 6-8 years of marketing experience, especially in EMEA product launches.
- Other info: Work in a fast-paced startup environment with a supportive team culture.
The predicted salary is between 75000 - 80000 £ per year.
Carrot Fertility is the leading global fertility, family-building, and lifelong hormonal healthcare platform providing care for everyone, everywhere. Trusted by more than a thousand multinational employers, health plans, and health systems, Carrot's comprehensive clinical program delivers industry-leading cost savings for employers and award-winning experiences for millions of people worldwide. From maternity through menopause and pre-pregnancy through parenting, Carrot is dedicated to expanding access and improving outcomes. Carrot empowers members with compassionate, personalized, and inclusive support.
The Role: Carrot is looking for a Senior Marketing Manager to support our growing global presence, with a focus on EMEA. This role will play a key part in driving localized marketing efforts, working closely with cross-functional teams to ensure our messaging resonates in target markets. The ideal candidate has experience launching products in EMEA, thrives in a collaborative environment, and is eager to support a variety of marketing initiatives, from content development to campaign execution.
The Team: This role sits on our Marketing team, reporting to our VP of Marketing. Carrot’s Marketing team is responsible for sharing the Carrot story with the world.
Responsibilities:
- Partner with the global sales and customer success teams to develop localized marketing materials that support regional goals
- Collaborate with the Content Marketing Manager and Design Team to create and adapt content for target markets, ensuring alignment with Carrot’s brand and messaging
- Work closely with Product Marketing, the Director of Comms, Global Sales, and Customer Success teams to shape our messaging in target markets
- Support the execution of marketing campaigns, events, and partnerships that drive awareness and engagement in EMEA
- Assist with Product Marketing efforts, helping to refine messaging and positioning for new product launches in the region
- Research market trends and customer insights to inform localized marketing strategies
- Analyze marketing performance data to identify areas for improvement
- Maintain and update regional marketing assets, ensuring consistency and accuracy across all materials
- Conduct market research to identify industry trends in target markets
- Assist with localized website updates
Minimum Qualifications:
- 6-8 years of marketing experience
- Based in the UK
- Experience launching products in EMEA and tailoring marketing strategies for regional audiences
- Strong collaboration skills, with experience working cross-functionally with sales, customer success, and creative teams
- Excellent written and verbal communication skills
- Excellent organizational and project management skills with the ability to manage multiple projects and meet deadlines
- Comfort with the ambiguity inherent in a fast-paced startup environment
Preferred Qualifications:
- Experience in B2B marketing, preferably in health, benefits, or tech industries
- Familiarity with localization best practices for marketing content
- Comfort analyzing marketing performance data to optimize strategies
- Experience managing people
Compensation:
Carrot offers a holistic Total Rewards package designed to support our employees in all aspects of their life inside and outside of work, including health and wellness benefits, retirement savings plans, short- and long-term incentives, parental leave, family-forming assistance, and a competitive compensation package. The starting base salary for this position will range from £75,000-80,000. Actual compensation may vary from posted base salary depending on your confirmed job-related skills and experience.
Why Carrot?
Carrot has received national and international recognition for its pioneering work, including Fast Company's Most Innovative Companies and World Changing Ideas, Inc. Power Partners, and Modern Healthcare’s Innovators. Carrot’s global workforce has been acknowledged with several accolades, including Fortune’s Best Workplaces in Healthcare, Great Place to Work, and Age-Friendly Employer certifications.
Sr. Marketing Manager, UK employer: Femtech Insider Ltd.
Contact Detail:
Femtech Insider Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sr. Marketing Manager, UK
✨Tip Number 1
Familiarise yourself with Carrot's mission and values. Understanding their commitment to inclusivity and compassionate care will help you align your responses during interviews, showcasing how your personal values resonate with theirs.
✨Tip Number 2
Research the latest trends in the EMEA market, particularly in health and wellness. Being able to discuss current market insights and how they relate to Carrot's offerings will demonstrate your proactive approach and industry knowledge.
✨Tip Number 3
Network with professionals in the health tech and B2B marketing sectors. Engaging with others in the field can provide valuable insights and potentially lead to referrals, which can significantly boost your chances of landing the job.
✨Tip Number 4
Prepare examples of successful marketing campaigns you've led, especially those tailored for regional audiences. Highlighting your experience in launching products in EMEA will be crucial in demonstrating your fit for this role.
We think you need these skills to ace Sr. Marketing Manager, UK
Some tips for your application 🫡
Understand the Role: Take time to thoroughly read the job description for the Senior Marketing Manager position at Carrot Fertility. Understand the key responsibilities and qualifications required, especially focusing on their emphasis on localized marketing efforts in EMEA.
Tailor Your CV: Make sure your CV highlights relevant experience, particularly in launching products in EMEA and working cross-functionally with sales and creative teams. Use specific examples that demonstrate your collaboration skills and project management abilities.
Craft a Compelling Cover Letter: Write a cover letter that not only showcases your marketing expertise but also reflects your passion for Carrot's mission. Mention how your background aligns with their goals of expanding access and improving outcomes in family-building and hormonal healthcare.
Showcase Data Analysis Skills: Since the role involves analysing marketing performance data, include examples in your application that demonstrate your comfort with data analysis. Highlight any past experiences where you used data to inform marketing strategies or improve campaign performance.
How to prepare for a job interview at Femtech Insider Ltd.
✨Understand Carrot's Mission
Before your interview, make sure you fully grasp Carrot Fertility's mission and values. Familiarise yourself with their approach to fertility and family-building, as well as their commitment to inclusivity and personalised support. This will help you align your answers with their core principles.
✨Showcase Your EMEA Experience
Since the role focuses on the EMEA region, be prepared to discuss your previous experience launching products in this market. Highlight specific campaigns you've worked on, the strategies you employed, and the results achieved. This will demonstrate your capability to drive localized marketing efforts.
✨Emphasise Collaboration Skills
Carrot values teamwork, so be ready to share examples of how you've successfully collaborated with cross-functional teams in the past. Discuss how you’ve worked with sales, customer success, and creative teams to achieve common goals, showcasing your ability to thrive in a collaborative environment.
✨Prepare for Data-Driven Discussions
As the role involves analysing marketing performance data, come prepared to discuss how you've used data to inform your marketing strategies. Be ready to provide examples of how you've identified areas for improvement and optimised campaigns based on insights from data analysis.
