Social Lead

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

We’re looking for a results-driven, creative, and systems-oriented Social Lead to redefine how Flo shows up across social platforms. This isn’t a “post-and-pray” social role — it’s a leadership position for someone who understands that organic reach and performance impact go hand in hand. You’ll report directly to the Head of Brand and lead Flo’s multi-platform presence across TikTok, Instagram, YouTube, and emerging channels — ensuring that every piece of content builds cultural relevance, drives measurable outcomes, and reflects Flo’s mission in women’s health.

The right person will have agency or cross-disciplinary creative experience, know how to build scalable content systems, and be fluent in using AI tools to accelerate production. You’ll be both strategic and hands‑on — shaping the roadmap, managing contributors, and ensuring Flo’s voice leads the conversation on women’s health globally.

• Own and evolve Flo’s global social strategy with clear performance, engagement, and growth metrics tied to business outcomes.
• Build scalable systems — content workflows, briefs, asset libraries, and AI-supported processes that allow consistent, high-volume creative delivery without sacrificing quality.
• Lead and mentor a growing social team (managers, freelancers, agencies) to execute platform-specific strategies with creative precision and measurable impact.
• Bridge brand and performance: ensure organic social feeds the full funnel — from awareness to consideration and install intent.
• Experiment boldly — test new formats, storytelling angles, and technologies to push the boundaries of what women’s health communication can look like.
• Collaborate cross-functionally with Growth, UA, Medical, and Product teams to ensure social plays an active role in acquisition, education, and community building.
• Analyze and optimize — transform insights into clear learnings, scale what performs, and retire what doesn’t.
• Champion creators and partnerships — work with agencies, influencers, and partners who align with Flo’s tone, values, and measurable goals.

• Proven experience managing large-scale, multi-platform social ecosystems with both creative and performance goals.
• Background in creative or content agency environments preferred — comfortable working with briefs, client expectations, and data.
• Strong understanding of content scalability — from UGC systems to AI-enabled workflows.
• Analytical mindset with experience connecting organic metrics (engagement, reach, watch-throughs) to business KPIs (installs, retention, revenue).
• Deep curiosity and passion for women’s health, empowerment, and education.
• Hands-on knowledge of AI and automation tools that improve creative and operational efficiency.
• Leadership style that combines creativity, structure, and empathy — able to motivate diverse contributors toward shared goals.

• Drives measurable results through organic content - contributing to user acquisition, engagement, and long-term brand equity.
• Plays a key role in major marketing initiatives and launches, ensuring social is baked into campaign planning from the start.
• Brings the voice of the community into strategic discussions - translating cultural signals into actionable content direction.
• Connects team performance with wider business goals, continuously optimizing for both creative resonance and business impact.

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.