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- Tasks: Lead the design and implementation of onboarding experiences for a top health app.
- Company: Join Flo, the world’s #1 health & fitness app with over 500M downloads.
- Benefits: Competitive salary, flexible working, paid sabbaticals, and wellness perks.
- Why this job: Make a real impact on female health while innovating in a fast-paced environment.
- Qualifications: 3 years in B2C app scaling, strong leadership, and data-driven decision-making skills.
- Other info: Dynamic team culture focused on growth, collaboration, and diversity.
The predicted salary is between 80000 - 90000 £ per year.
500M+ downloads. 77M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The Flo Onboarding team is looking for a data-driven and business-oriented Product Manager to contribute to the development of the Flo Onboarding and Activation experience. This is an exciting opportunity to work closely with the company leadership and develop, define and execute activation strategies for one of the top wellness and fitness apps globally.
Your Experience
- Must have:
- 3 years proven experience in scaling B2C apps in the health & wellness, social, education or gaming sector.
- Demonstrated expertise in designing and developing app-onboarding user experiences.
- Demonstrated leadership in spearheading projects and effectively managing teams to achieve project goals.
- Proficient in A/B testing, user research, and utilising analytics data.
- Experience working closely with engineers, designers, researchers and QA.
- Excellent written and oral communication and interpersonal skills.
- Proficient in leveraging both quantitative and qualitative insights to drive data-driven product decisions and strategies.
- Former experience in working with a Health Tech / Digital Health / Digital Wellness consumer product.
- Former experience working with a scaling organization (Series A-B+ start-ups etc.).
- Experience in gamification mechanics (conversion-led).
What you’ll be doing
- You’ll be responsible for:
- Design and implement tailored onboarding funnels, aligning the marketing positioning used across different user acquisition platforms (Google, Facebook, Snapchat, etc.).
- Employ a variety of growth hacking techniques to increase user acquisition and conversion rates.
- Experiment with and iterate on different onboarding tactics to identify the most effective approaches.
- Evaluate and propose effective activation/monetisation strategies for existing features (e.g., trackers, content, community, programmes - mostly during user onboarding and activation process) to drive accelerated growth.
- Innovate and experiment with growth design principles and strategies to optimise user acquisition, retention, and overall product growth.
- Lead the entire feature development lifecycle, starting from ideation, design, and development to analysis.
- Perform qualitative and quantitative research to explore and validate feature concepts.
- Work closely with Product Designers and Researchers to translate insights and ideas into an exceptional user experience.
- Collaborate closely with engineers to ensure the implementation of features that deliver the best possible user experience, incorporating usability and performance considerations.
- Define and monitor product success metrics.
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you’ll get
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.
Product Manager - Onboarding employer: Femtech Insider Ltd.
Contact Detail:
Femtech Insider Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Manager - Onboarding
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Flo or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your experience in onboarding and user experience design. When you get the chance to chat with someone, share your successes and how you can bring value to Flo.
✨Tip Number 3
Be ready for the interview! Research Flo’s products and think about how you can contribute to their mission. Prepare questions that show your interest in their growth strategies and how you can help enhance user activation.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Flo team.
We think you need these skills to ace Product Manager - Onboarding
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for health and wellness shine through. We want to see how your experience aligns with our mission to improve female health, so don’t hold back on sharing why you’re excited about this role!
Tailor Your Experience: Make sure to highlight your relevant experience in scaling B2C apps, especially in the health & wellness sector. We love seeing specific examples of how you've designed onboarding experiences or led projects that drove user engagement.
Be Data-Driven: Since we’re all about data at StudySmarter, include any metrics or results from your past work that demonstrate your ability to make data-driven decisions. Whether it’s A/B testing results or user research insights, we want to see how you’ve used data to inform your strategies.
Keep It Clear and Concise: While we appreciate creativity, clarity is key! Make sure your application is well-structured and easy to read. Use bullet points where necessary and keep your language straightforward – we want to get to know you without wading through fluff.
How to prepare for a job interview at Femtech Insider Ltd.
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Flo's app and its onboarding process. Familiarise yourself with its features, user experience, and recent updates. This will not only show your genuine interest but also help you discuss how your experience aligns with their goals.
✨Prepare Data-Driven Examples
Since the role requires a data-driven mindset, come prepared with specific examples of how you've used analytics to drive product decisions in your previous roles. Highlight any A/B testing or user research you've conducted and the impact it had on user acquisition or retention.
✨Showcase Your Leadership Skills
Be ready to discuss instances where you've led projects or teams. Emphasise your ability to collaborate with cross-functional teams, including engineers and designers, to achieve project goals. This will demonstrate that you can effectively manage the entire feature development lifecycle.
✨Ask Insightful Questions
Prepare thoughtful questions about Flo's current challenges and future plans for the onboarding experience. This shows that you're not just interested in the role but are also keen on contributing to the company's mission and growth strategies.
