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For Companies At a Glance
- Tasks: Lead a marketing team to achieve growth targets through strategic planning and hands-on delivery.
- Company: Join Peppy, a Series B company on a mission to revolutionise healthcare and wellbeing.
- Benefits: Enjoy a dynamic work environment with opportunities for career growth and development.
- Why this job: Be part of a passionate team making a real impact in the healthcare sector.
- Qualifications: 5+ years in B2B marketing with proven leadership and analytical skills required.
- Other info: This is a 12-month fixed-term contract with a chance to work with top global clients.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Your ultimate mission:
- Lead a team of 3 to deliver against MQL and pipeline targets
- Build integrated tactical plans across events, content, and campaigns
- Drive hands-on delivery of promotional channels including email marketing, trade partnerships, and LinkedIn ads
- Drive performance analysis and optimisation to ensure we're hitting growth targets
- Work closely with wider growth team to optimise pipeline
What you'll be doing:
- Team leadership and planning:
- Lead and manage 3 direct reports: senior events manager, content manager, and graphic designer
- Collaborate with your team to build tactical plans across events, content, and campaignsSet clear objectives and KPIs for each team member aligned to growth targets
- Conduct regular 1:1s and team meetings to ensure delivery and performanceCoach and develop team members to maximise their impact and career growth
- Strategic planning and growth targets
- Build comprehensive tactical plans to deliver MQL generation and pipeline optimisation targets
- Work closely with growth leadership team to align marketing strategy with business objectives
- Develop integrated campaign strategies that leverage events, content, and digital channelsCreate quarterly and monthly tactical roadmaps with clear deliverables and timelines
- Ensure tactical plans reflect our clinical expertise positioning and target ICP effectively
- Hands-on channel delivery
- Own, create, measure and optimise the email marketing calendar to drive lead generationManage trade partnership relationships and activity
- Execute and optimise paid channels e.g. LinkedIn adsMonitor and optimise cost per MQL across all channels to ensure efficient spend
- Test and iterate channel performance to maximise pipeline contribution
- Performance analytics and optimisation
- Get hold of numbers quickly to monitor performance against growth targets
- Track and analyse MQL generation, pipeline contribution, and conversion metrics
- Provide regular performance reports to growth leadership teamIdentify optimisation opportunities and pivot tactics and channels based on data insights
- Partner closely with SDR and sales team to ensure MQLs convert effectively
Who we are looking for:
- 5+ years' experience in B2B marketing with proven team leadership experience
- Strong track record of building tactical plans that deliver MQL and pipeline targets
- Experience managing multi disciplinary marketing teams (events, content, creative)
- Analytical mindset with ability to quickly interpret performance data and optimise
- Experience collaborating with senior leadership teams on growth strategy
- Strong planning and project management skillsUnderstanding of integrated marketing campaigns across multiple channels
- Experience with CRM and marketing automation platforms (we use HubSpot)
- Experience with promotional channels including email marketing, trade partnerships, and LinkedIn ads
- Understanding of cost per MQL optimisation and channel performance measurement
- Proven ability to balance channel execution with team leadership responsibilities
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Marketing Lead (12 month FTC) employer: Femtech Insider Ltd.
Contact Detail:
Femtech Insider Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead (12 month FTC)
✨Tip Number 1
Familiarise yourself with our mission and values at StudySmarter. Understanding how we aim to fix healthcare and wellbeing will help you align your experience and ideas with our goals during discussions.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully managed teams in the past. Be ready to discuss specific challenges you faced and how you overcame them, as this role requires strong team management.
✨Tip Number 3
Brush up on your analytical skills! Be prepared to discuss how you've used data to drive marketing decisions and optimise campaigns. Highlight any experience you have with performance metrics and MQL generation.
✨Tip Number 4
Network with professionals in the B2B marketing space, especially those familiar with integrated campaigns and CRM tools like HubSpot. This can provide insights and connections that may be beneficial during the interview process.
We think you need these skills to ace Marketing Lead (12 month FTC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing and team leadership. Use specific examples that demonstrate your ability to build tactical plans and achieve MQL and pipeline targets.
Craft a Compelling Cover Letter: In your cover letter, express your passion for healthcare and wellbeing. Mention how your skills align with the role's requirements, particularly in leading teams and executing integrated marketing campaigns.
Showcase Analytical Skills: Emphasise your analytical mindset by including examples of how you've used data to optimise marketing performance. Highlight any experience with CRM and marketing automation platforms, especially HubSpot.
Prepare for Potential Questions: Think about how you would approach leading a team and driving growth targets. Be ready to discuss your strategies for managing multi-disciplinary teams and optimising marketing channels during an interview.
How to prepare for a job interview at Femtech Insider Ltd.
✨Showcase Your Leadership Skills
As a Marketing Lead, you'll be managing a team. Be prepared to discuss your leadership style and provide examples of how you've successfully led teams in the past. Highlight any specific achievements that demonstrate your ability to coach and develop team members.
✨Demonstrate Your Analytical Mindset
The role requires a strong analytical approach to performance metrics. Be ready to talk about how you've used data to drive marketing decisions in previous roles. Prepare to discuss specific tools or methods you’ve used to track MQL generation and pipeline optimisation.
✨Prepare for Tactical Planning Discussions
Since the job involves building tactical plans across various channels, come equipped with examples of successful campaigns you've executed. Discuss how you set objectives and KPIs, and how you ensure alignment with broader business goals.
✨Familiarise Yourself with Their Clients
Peppy works with high-profile clients like JP Morgan and Disney. Research these companies and think about how your marketing strategies could align with their needs. This will show your understanding of the market and your proactive approach to client relationships.
