At a Glance
- Tasks: Lead global consumer insights to drive marketing strategies and growth.
- Company: Join Oura, a mission-driven tech company focused on health and wellness.
- Benefits: Competitive salary, flexible hours, an Oura Ring, and a supportive culture.
- Other info: Dynamic, innovative environment with opportunities for personal and professional growth.
- Why this job: Make a real impact on global health by understanding consumer behaviour.
- Qualifications: 7+ years in consumer insights with strong research skills.
The predicted salary is between 60000 - 80000 £ per year.
Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles. Empowering the world starts with living our values and empowering our team.
We are looking for a Manager, Consumer Insights (International) with extensive expertise in global research and a proven track record of scaling quantitative and qualitative programs across EMEA and APAC. Joining our Consumer Insights team within the Marketing organization, you will translate a deep understanding of human behavior into actionable strategies that drive international growth, marketing, and commercial partnerships.
Location: London, UK (Hybrid)
- GTM Strategy & In-Market Performance: Serve as a key partner to the international Go-To-Market team, delivering data-driven insights to inform strategy and optimize in-market performance.
- Brand Health Tracking: Lead the continued expansion of our brand health tracking programs across international markets.
- Forecasting & Advanced Analytics: Collaborate with Data Science and Analytics to scale awareness forecasting models for setting company OKRs, and Media Mix Modeling (MMM) to optimize global media spend.
- Consumer Segmentation & Audience Insights: Adapt Oura’s proprietary consumer segmentation for global markets, identifying market sizing and key cultural nuances for key target audiences and Ideal Customer Profiles (ICPs).
- Marketing Messaging: Conduct message and claims testing to identify marketing claims that resonate most for international audiences. Partner with integrated marketing to develop messaging frameworks, while collaborating with media teams on A/B testing to measure in-market performance.
- Trends & Foresights: Monitor global shifts and cultural trends to identify and capitalize on emerging consumer behaviors.
- Path to Purchase: Scale path-to-purchase research internationally to drive growth across global retail and D2C channels.
- Retail Analytics: Synthesize retail platform and point-of-sale (POS) data to inform localized channel strategies.
- International Research Infrastructure: Partner with the localization team and internal stakeholders to scale research capabilities and tooling globally.
- Ad Hoc Research: Leverage methodologies that balance scientific rigor with speed. You should be equally comfortable using in-house DIY tools (applying rigorous sampling/weighting in-house) and managing agency partners for high-impact projects.
- Executive Reporting & Communication: Synthesize complex insights into high-level reporting for executive leadership, including monthly and quarterly business reviews in collaboration with Product Insights, Analytics, Media, and Growth teams.
We would love to have you on our team if you have:
- 7+ years of experience in consumer insights or market research, preferably at a tech-enabled health/wellness company or a global research agency.
- Experience influencing executive level decision-makers and presenting to people at all levels of the organization with varying levels of data literacy.
- Strong experience in both qualitative and quantitative research methodologies, including survey design, focus groups, user interviews, consumer segmentation, message testing, MaxDiff, data analytics, behavioral data, and user interviews, across EMEA and APAC.
- Strong proficiency with platforms like Quantilope, SurveyMonkey, SPSS, and Excel.
- Comfort with ambiguity and the ability to find creative solutions in a fast-paced environment.
- Desire to succeed in an innovative and entrepreneurial environment: intellectual curiosity, proactive self-starter attitude, and high integrity.
Benefits: At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health. What we offer:
- Competitive salary
- An Oura Ring of your own + employee discounts for friends & family
- Flexible working hours and remote working arrangements
- Amazing culture of collaborative and passionate coworkers
If you think this role would be a good fit for you, please apply online by May 30th, 2026. Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Manager, Consumer Insights (International) employer: Femtech Insider Ltd.
At Oura, we are dedicated to empowering our team members just as we empower our users to unlock their potential. Located in the vibrant city of London, our hybrid work culture promotes flexibility and collaboration, ensuring that every employee has the tools and support they need to thrive. With a strong focus on health and well-being, we offer competitive salaries, an Oura Ring for personal use, and a passionate team environment that fosters growth and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Consumer Insights (International)
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in their mission and values.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences align with the role. Keep it concise but impactful—make them remember you!
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Plus, it shows you’re enthusiastic about the role.
We think you need these skills to ace Manager, Consumer Insights (International)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Manager, Consumer Insights role. Highlight your experience in global research and how it aligns with our mission at Oura. We want to see how you can empower others through your insights!
Showcase Your Skills:Don’t hold back on showcasing your expertise in both qualitative and quantitative research methodologies. Mention specific tools like SPSS or SurveyMonkey that you've used. We love seeing how you can translate data into actionable strategies!
Be Authentic:Let your personality shine through in your application. We value integrity and a proactive attitude, so share examples of how you've tackled challenges in fast-paced environments. Show us your passion for health and wellness!
Apply Through Our Website:Remember to apply directly through our careers page! It’s the best way to ensure your application gets to us. Plus, it shows you’re serious about joining our team at Oura. We can’t wait to hear from you!
How to prepare for a job interview at Femtech Insider Ltd.
✨Know Your Stuff
Before the interview, dive deep into Oura's mission and products. Familiarise yourself with their consumer insights and how they empower users to improve their health. This will not only show your genuine interest but also help you connect your experience with their goals.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your expertise in both qualitative and quantitative research methodologies. Be ready to discuss how you've influenced executive decisions and presented complex data in an understandable way.
✨Cultural Nuances Matter
Since this role involves international markets, brush up on cultural differences in EMEA and APAC. Be prepared to discuss how you would adapt consumer segmentation strategies for these diverse audiences, showcasing your understanding of local nuances.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about the current challenges the Consumer Insights team faces or how they measure the success of their brand health tracking programs. This shows your proactive mindset and genuine interest in contributing to their success.
