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- Tasks: Craft innovative video campaigns that captivate and drive results for a leading health app.
- Company: Join Flo, the world's #1 health & fitness app with a mission to empower female health.
- Benefits: Enjoy competitive salary, flexible working, and a 5-week paid sabbatical after 5 years.
- Why this job: Make a real impact in digital health while unleashing your creative potential.
- Qualifications: 2+ years in creative strategy or performance marketing with a strong portfolio.
- Other info: Collaborative environment focused on growth, creativity, and meaningful work.
The predicted salary is between 36000 - 60000 £ per year.
Flo is the world's #1 health & fitness app on a mission to build a better future for female health. With 6M paid subscribers and the highest-rated experience in the App Store's health category, we are building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
We are looking for a Creative Strategist (Video) in our paid UA team who combines sharp strategic judgement, creative flair, and strong leadership to craft video paid UA campaigns that move people. This role is about turning performance data into fresh breakthrough creative concepts that capture attention and drive results.
You will be responsible for:
- Developing strategic creative concepts for paid video campaigns across social platforms
- Analysing performance data (CTR, CR, ROAS, engagement) to identify insights and opportunities
- Writing sharp creative briefs that translate insights into clear direction for designers, writers, and video editors
- Partnering with UA and growth teams to test hypotheses and scale what performs
- Reviewing and optimising creative iterations — ensuring every asset aligns with brand and business goals
- Spotting patterns, trends, and cultural moments to inform future campaigns
- Guiding the creative process end-to-end, from concept through to execution and analysis
Your experience must include:
- 2+ years in performance marketing, creative strategy, or growth marketing roles
- A portfolio showing data-driven creative concepts that delivered measurable results
- Deep understanding of paid social creative performance and testing methodologies
- Strong communication skills — able to translate insights into compelling creative directions
- Fluency in English and a natural ability to craft ideas for a global audience
- Familiarity with creative production workflows
- Proficiency with project management tools (Jira, Confluence, Google Workspace)
- Curiosity for new formats, cultural trends, and emerging AI creative tools
- An obsession with results
Nice-to-have:
- Familiarity with budgeting and resource allocation for creative projects
- Experience working collaboratively with creative partners (writers, motion designers, video editors)
What success looks like:
- Growth in video creative's contribution as a driver of paid UA success
- Consistent improvement in key video creative performance metrics (ROAS, CTR, conversion rates, engagement)
- Tangible impact on overall paid UA campaign growth and ROI
How we work:
We are a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You will be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you will get:
- Competitive salary and annual reviews
- Opportunity to participate in Flo's performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion:
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We are proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.
Creative Strategist in London employer: Femtech Insider Ltd.
Contact Detail:
Femtech Insider Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategist in London
✨Tip Number 1
Get to know the company inside out! Research Flo's mission, values, and recent campaigns. This will help you tailor your approach and show that you're genuinely interested in being part of their journey.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing a role at Flo. Personal connections can make a huge difference!
✨Tip Number 3
Show off your creative flair! Prepare a portfolio that highlights your best work, especially data-driven creative concepts. Make sure it’s easy to navigate and showcases your ability to drive results.
✨Tip Number 4
Don’t just apply – engage! When you submit your application through our website, follow up with a friendly email expressing your enthusiasm. It shows initiative and keeps you on the radar!
We think you need these skills to ace Creative Strategist in London
Some tips for your application 🫡
Show Your Creative Side: When applying for the Creative Strategist role, let your creativity shine through in your application. Use engaging language and showcase your unique ideas that align with our mission at Flo.
Data-Driven Insights Matter: Make sure to highlight your experience with performance data in your application. We love seeing how you've turned insights into successful campaigns, so share specific examples that demonstrate your analytical skills.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the job description. Show us how your skills and experiences make you the perfect fit for the Creative Strategist position.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at Femtech Insider Ltd.
✨Know Your Data
As a Creative Strategist, you'll need to demonstrate your ability to analyse performance data. Brush up on key metrics like CTR, CR, and ROAS. Be ready to discuss how you've used data to inform creative decisions in past campaigns.
✨Showcase Your Creative Process
Prepare to talk about your approach to developing strategic creative concepts. Bring examples from your portfolio that highlight your ability to turn insights into compelling narratives. This is your chance to show how you blend creativity with strategy.
✨Understand the Brand and Audience
Familiarise yourself with Flo's mission and target audience. Think about how you can tailor your creative ideas to resonate with a global audience, especially in the US market. Showing that you understand their brand will set you apart.
✨Collaborative Spirit
Since the role involves working with various teams, be prepared to discuss your experience collaborating with writers, designers, and video editors. Highlight any successful projects where teamwork led to outstanding results, showcasing your leadership skills.
