Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Join us as a Digital Marketing Assistant to drive organic growth through App Store Optimization.
- Company: Flo is the world’s #1 health app, revolutionising female health with over 400M downloads.
- Benefits: Enjoy competitive salary, flexible working, and a 5-week paid sabbatical after 5 years.
- Why this job: Be part of a mission-driven team making a real impact in digital health for women.
- Qualifications: 1 year of ASO experience and familiarity with key ASO tools required.
- Other info: We value diversity and encourage applicants from all backgrounds.
The predicted salary is between 28000 - 33000 £ per year.
400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
We\’re looking for a talented ASO Specialist to join our team and play a pivotal role in driving Flo\’s organic growth. If you\’re passionate about mobile app discovery, data-driven optimization, and creating impactful user experiences, we want to hear from you.
What You\’ll Be Responsible For
- Driving Organic Growth with Fresh Perspectives: You\’ll research, brainstorm, analyze, and prioritize App Store Optimization (ASO) ideas. This involves leveraging rich product and user insights from Flo, alongside competitor analysis, to craft highly impactful experiences that sustain our organic growth.
- Sustaining Data-Driven Workflows: You\’ll continuously monitor, assess, and address any gaps in our organic growth performance. Using a mix of data points and sources, your insights will directly inform and adjust our ASO plans and priorities.
- Executing ASO Initiatives: You\’ll lead the day-to-day operational efforts in ASO\’s ongoing optimization. This includes discussing action plans with the team, uploading assets to developer consoles, and configuring various store listings and experiments.
What You\’ll Bring
Essential
- At least 1 year of hands on App Store Optimization (ASO) experience, gained either in an in-house environment or a strategic role at an agency or consultancy.
- Familiarity with key ASO tools such as AppTweak, Sensor Tower, Mobile Action, AppFollow, Appfigures, or similar platforms.
- Fluency in at least one key area of ASO, including keyword research, A/B testing, visual storytelling, copywriting, or data analysis/visualization.
- A collaborative mindset and the ability to work effectively within a team.
- Working proficiency in English.
Nice to have
- Experience in Marketing, particularly digital marketing disciplines like SEO, performance marketing, PR, or social media.
- Proficiency with design tools such as Figma, Photoshop, or Canva.
- Product management skills, including multivariate testing or go-to-market (GTM) strategies.
- Basic understanding of mobile and web attribution models (e.g., SKAN, AppsFlyer).
- Basic AI knowledge, focusing on analytical or generative AI tools like ChatGPT, Gemini, or Perplexity.
- Prior experience in the Health Tech industry
Annual Salary Range (ranges may vary based on skills and experience)
£28,000 — £33,000 GBP
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you\’ll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .
#J-18808-Ljbffr
Digital Marketing Assistant (App focus) employer: Femtech Insider Ltd.
Contact Detail:
Femtech Insider Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Assistant (App focus)
✨Tip Number 1
Familiarise yourself with the latest trends in App Store Optimization (ASO). Follow industry blogs, join relevant forums, and engage with ASO communities on social media. This will not only enhance your knowledge but also show your passion for the field during interviews.
✨Tip Number 2
Get hands-on experience with key ASO tools like AppTweak or Sensor Tower. If you haven't used them before, consider signing up for free trials or watching tutorials online. Being able to demonstrate your proficiency with these tools can set you apart from other candidates.
✨Tip Number 3
Prepare to discuss specific ASO strategies you've implemented in the past. Think about how you approached keyword research or A/B testing, and be ready to share measurable outcomes. This will showcase your practical experience and data-driven mindset.
✨Tip Number 4
Network with professionals in the health tech and digital marketing sectors. Attend webinars, workshops, or local meetups to connect with others in the industry. Building relationships can lead to valuable insights and potential referrals for the role at Flo.
We think you need these skills to ace Digital Marketing Assistant (App focus)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in App Store Optimization (ASO) and digital marketing. Use keywords from the job description to demonstrate that you meet the essential criteria.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for mobile app discovery and your understanding of ASO. Mention specific tools you've used and how your skills can contribute to Flo's organic growth.
Showcase Your Data Skills: Include examples of how you've used data to drive decisions in previous roles. Highlight any experience with ASO tools like AppTweak or Sensor Tower, and discuss how you've optimised app performance based on data insights.
Demonstrate Collaboration: Since the role requires teamwork, mention instances where you've successfully collaborated with others. This could be in projects related to ASO or other marketing initiatives, showing your ability to work effectively within a team.
How to prepare for a job interview at Femtech Insider Ltd.
✨Showcase Your ASO Knowledge
Make sure to highlight your hands-on experience with App Store Optimization. Be prepared to discuss specific tools you've used, like AppTweak or Sensor Tower, and how they contributed to your previous successes.
✨Demonstrate Data-Driven Decision Making
Since the role involves sustaining data-driven workflows, come equipped with examples of how you've used data to inform your ASO strategies. Discuss any metrics you tracked and how they influenced your decisions.
✨Emphasise Collaboration Skills
Flo values teamwork, so be ready to share experiences where you worked effectively within a team. Highlight any collaborative projects and how you contributed to achieving common goals.
✨Prepare for Creative Problem Solving
The company is looking for fresh perspectives, so think about challenges you've faced in ASO and how you creatively solved them. Bring ideas on how you could approach organic growth at Flo.