At a Glance
- Tasks: Drive Google Ads growth and optimise campaigns for maximum profitability.
- Company: Join Aios, a forward-thinking company ready to scale up its digital marketing.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic team environment with potential to lead and expand into new markets.
- Why this job: Be at the forefront of digital marketing, making a real impact on business growth.
- Qualifications: Experience in Google Ads and a strong understanding of performance marketing.
The predicted salary is between 59400 - 72600 £ per year.
As Senior Media Buyer (Paid Search) at Aios, your mission is to unlock Google as a major growth channel, taking it from a small share of our paid mix today to a mature, scaled second engine that runs alongside Meta. Google is our biggest under-tapped opportunity. Non-brand spend today is small relative to what the account can support, and our plan is to close the gap to Meta significantly across the year (>£1m/month).
Your job is to architect and drive that scale-up: growing spend profitably, without blowing out CAC, and without ever cutting corners on the strict ASA and CAP compliance rules that govern what we can say in ad copy (Rule 12.12 in particular).
Early on, you’ll ramp into the accounts: current campaign structure, keyword strategy, tCPA dynamics, Search Abs Top IS, ad copy inside compliance constraints, feed setup on Shopping, and how each market behaves. As trust builds, you’ll take on increasing ownership of the Google operation end-to-end. This is not a strategy-only role. The work today is hands-on craft inside Google Ads.
Over time, the ceiling is much higher: you’ll lead the Google pod, take on EU markets as they launch (Germany, Netherlands, Portugal, Denmark, Sweden), and expand into adjacent channels as you earn the right. Great performance means Google spend scales while CAC holds or improves, Search Abs Top IS climbs materially, tCPA campaigns get pushed to their real ceilings without breaking, new markets launch cleanly without hurting UK performance, compliance is never a firefight, and leadership trusts your forecasts more than their own intuition.
You’ll report directly to Dave Lane (Head of Performance). You’ll work most closely with: André Andrade - Creative Lead, Michael McCann - Head of CRO, Reinhardt Grobbelaar - Performance Associate.
Google Ads ownership: Over time, you operate the Google accounts day-to-day. UK is the core market and your priority today, with the rest of the EU on the cards this year. Search, Performance Max, Shopping, YouTube, Demand Gen. Keyword research, match type strategy, negatives, ad copy, extensions, feed hygiene, landing page alignment, daily optimisation.
Profit-aware scaling: You push spend up while keeping tCPA / CAC inside target bands. You understand how to grow Search Abs Top IS through budget, bidding, and quality score. You know how to scale a tCPA campaign when actual performance is running well ahead of target without blowing out CACs.
Compliance mastery.
Senior Media Buyer (Paid Search) employer: Fella Health
At Aios, we pride ourselves on being an exceptional employer that fosters a dynamic and supportive work culture. As a Senior Media Buyer (Paid Search), you'll benefit from comprehensive health coaching, personal development budgets, and flexible work-from-home arrangements, all while working in a high-ownership environment that encourages growth and innovation. With opportunities to lead and mentor within a rapidly expanding team, you'll play a pivotal role in scaling our Google operations across multiple EU markets, making your contributions both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Media Buyer (Paid Search)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fella Health and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fella Health are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fella Health on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fella Health. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Media Buyer (Paid Search)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fella Health. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fella Health:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fella Health’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fella Health
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fella Health will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fella Health, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
