At a Glance
- Tasks: Lead and elevate marketing strategies for a contemporary menswear and activewear brand.
- Company: Join a fast-growing lifestyle brand with a strong identity and ambitious growth plans.
- Benefits: Competitive salary, benefits package, and a chance to shape brand direction.
- Other info: Collaborative culture with opportunities for international growth and brand expansion.
- Why this job: Make a real impact in a dynamic environment focused on modern lifestyle and fashion.
- Qualifications: Proven experience in senior marketing roles within menswear or activewear.
The predicted salary is between 60000 - 80000 £ per year.
Fella & Jones are proud to be partnered with a contemporary lifestyle menswear and activewear brand in the search for a Head Of Marketing to lead and elevate the brand’s marketing strategy across digital, retail, community, and brand channels. This is an exciting opportunity to join a fast-growing business with a strong identity, premium product focus, and ambitious international growth plans. The brand sits at the intersection of modern menswear, active lifestyle, and performance-driven fashion, appealing to a style-conscious consumer who values both function and aesthetic.
The Role
Reporting into senior leadership, the Head Of Marketing will take ownership of the brand marketing calendar, campaign execution, and customer engagement strategy, ensuring a consistent and elevated brand presence across all touchpoints. The successful candidate will bring a strong understanding of the menswear and lifestyle space, combining commercial awareness with creative brand thinking.
Key Responsibilities
- Develop and execute seasonal marketing campaigns across digital, retail, e-commerce, and social channels
- Lead brand storytelling and content direction in line with the brand vision and customer profile
- Drive customer acquisition, retention, and community engagement strategies
- Manage partnerships, influencer collaborations, events, and PR activations
- Oversee campaign performance analysis and reporting, using insights to optimise future activity
- Collaborate cross-functionally with creative, e-commerce, wholesale, and product teams
- Manage external agencies and marketing budgets effectively
- Support international growth initiatives and brand expansion opportunities
About You
- Proven experience in a Senior Marketing Manager or similar role within menswear, activewear, lifestyle, or fashion
- Strong understanding of contemporary consumer trends and brand positioning
- Experience delivering integrated marketing campaigns across multiple channels
- Commercially minded with strong analytical and communication skills
- Passionate about fashion, sport, wellness, and modern lifestyle culture
- Confident managing multiple projects in a fast-paced environment
- Creative thinker with a hands-on and collaborative approach
What’s on Offer
- Opportunity to join a growing and highly respected lifestyle brand
- Collaborative and entrepreneurial working environment
- Competitive salary and benefits package
- Genuine opportunity to shape brand direction and growth
To explore this opportunity further, please apply via Linkedin or contact Fella & Jones for a confidential discussion.
Head Of Marketing- Lifestyle Menswear & Activewear Brand London in Slough employer: Fella and Jones
Fella & Jones offers an exceptional opportunity for the Head of Marketing role within a dynamic lifestyle menswear and activewear brand based in London. With a collaborative and entrepreneurial work culture, employees are encouraged to innovate and shape the brand's direction while enjoying a competitive salary and benefits package. The company is committed to employee growth, providing a platform for creative thinkers to thrive in a fast-paced environment that values both function and aesthetic.
StudySmarter Expert Advice🤫
We think this is how you could land Head Of Marketing- Lifestyle Menswear & Activewear Brand London in Slough
✨Tip Number 1
Network like a pro! Get out there and connect with people in the menswear and activewear scene. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you land that interview, come prepared with ideas for marketing campaigns or brand strategies. This is your chance to demonstrate your understanding of the brand’s vision and how you can elevate it. We love seeing candidates who think outside the box!
✨Tip Number 3
Research, research, research! Dive deep into the brand’s current marketing efforts and identify areas for improvement. Bring this knowledge to your interview to show you’re genuinely interested and ready to contribute from day one. It’ll set you apart from the competition!
✨Tip Number 4
Don’t forget to apply through our website! We want to make sure your application gets the attention it deserves. Plus, it’s a great way to showcase your enthusiasm for the role and the brand. Let’s get you on board!
We think you need these skills to ace Head Of Marketing- Lifestyle Menswear & Activewear Brand London in Slough
Some tips for your application 🫡
Show Your Passion:Let us see your enthusiasm for menswear and activewear! Share your personal connection to the brand's lifestyle and how it resonates with you. This will help us understand why you're the perfect fit.
Tailor Your CV:Make sure your CV reflects your experience in marketing within the fashion industry. Highlight specific campaigns you've led that align with our brand's vision, so we can see your relevant skills at a glance.
Craft a Compelling Cover Letter:Use your cover letter to tell us your story. Explain how your background and creative thinking can elevate our marketing strategy. Be authentic and let your personality shine through!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Fella and Jones
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's identity, values, and recent campaigns. Understand their target audience and what sets them apart in the menswear and activewear market. This knowledge will help you demonstrate your passion and alignment with their vision.
✨Showcase Your Creative Strategy
Prepare to discuss specific marketing campaigns you've led in the past. Highlight your creative process, how you approached brand storytelling, and the results achieved. Be ready to share ideas on how you would elevate their marketing strategy using innovative approaches.
✨Demonstrate Analytical Skills
Since the role requires performance analysis, come equipped with examples of how you've used data to inform marketing decisions. Discuss tools you've used for tracking campaign performance and how you've optimised strategies based on insights.
✨Engage with Their Community
Familiarise yourself with the brand's community engagement efforts. Think about how you can enhance customer acquisition and retention strategies. Be prepared to suggest ways to strengthen their community ties and partnerships, showing that you understand the importance of building relationships.
