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For Companies At a Glance
- Tasks: Lead growth marketing strategies and drive customer engagement for a high-growth consumer brand.
- Company: Join a celebrity-founded, premium FMCG brand with rapid expansion.
- Benefits: Competitive salary up to £90k, generous bonuses, and hybrid work options.
- Why this job: Make a real impact by building a growth engine that drives success.
- Qualifications: Experience in senior growth roles and expertise in paid social marketing.
- Other info: Exciting opportunity for career progression in a dynamic environment.
The predicted salary is between 72000 - 108000 £ per year.
Up to £90k plus generous bonus and package. London | Hybrid
High-growth Consumer Brand
Scaling a brand from strong traction to true category leader requires a different level of thinking. This isn’t about marginal gains. It’s about building a growth engine that compounds.
We’re working with a high-growth, celebrity-founded consumer brand in the premium FMCG space. With rapid expansion across DTC, subscription, wholesale, and on-trade, they’re now hiring a Head of Growth Marketing to take full ownership of acquisition, lifecycle, and customer value.
The Role
This is a senior, high-impact role responsible for joining the dots across performance marketing, CRM, and community, building a connected system that drives predictable, profitable growth. You’ll work closely with CRM, Sales, and Commercial leadership to ensure every customer interaction, from first impression to long-term loyalty, delivers real commercial impact.
What You’ll Be Doing
- Own and scale paid acquisition across Meta, TikTok, Google and affiliate channels, with full accountability for CAC, ROAS, and growth efficiency
- Lead and evolve CRM and lifecycle strategy (B2C & B2B) — driving retention, subscription performance, and customer lifetime value
- Build a joined-up growth engine, connecting acquisition, CRM, and social into one cohesive system
- Develop community and advocacy programmes across both consumers and trade partners
- Partner closely with Sales to align marketing with distribution, rate of sale, and in-market performance
- Use data, attribution, and insight to continuously optimise performance and inform strategic decisions
What We’re Looking For
- Proven experience in a senior growth, performance, or CRM role within a high-growth consumer brand
- Deep expertise in paid social (Meta-first) and managing significant media budgets
- Strong understanding of lifecycle marketing, retention, and subscription models
- Commercial mindset with clear ownership of CAC, LTV, ROAS, and contribution margin
- Experience working cross-functionally with CRM, Sales, and Commercial teams
- Someone who wants to build and own a growth engine — not just manage channels
If you’re passionate about customer growth, data-led marketing, and building impactful lifecycle strategies, this is a great opportunity to work for one of the fastest growing brands in a full 360 role that offers scope and progression potential. Please get in touch we would love to hear from you.
To learn more or apply, please get in touch.
Head of Growth and CRM - High growth consumer brand in Slough employer: Fella and Jones
Contact Detail:
Fella and Jones Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth and CRM - High growth consumer brand in Slough
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in growth marketing and CRM. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their growth strategies and be ready to discuss how you can contribute to their success. We want to see your passion!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Growth and CRM - High growth consumer brand in Slough
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role. Highlight your experience in growth marketing, CRM, and performance metrics. We want to see how you've driven customer acquisition and retention in previous roles!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills align with our needs. Show us your enthusiasm for building a growth engine that compounds!
Showcase Your Achievements: Quantify your successes! Whether it's improving CAC or boosting customer lifetime value, we love numbers. Share specific examples of how you've made an impact in your previous positions.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Fella and Jones
✨Know Your Numbers
For a role like Head of Growth Marketing, it's crucial to be well-versed in key metrics such as CAC, LTV, and ROAS. Be prepared to discuss how you've used these metrics to drive growth in previous roles. Bring specific examples that showcase your ability to optimise performance based on data.
✨Showcase Your Strategy
This position requires a strong understanding of lifecycle marketing and retention strategies. Come armed with a clear plan or case study that illustrates how you’ve successfully built and executed a growth engine in the past. Highlight your experience with both B2C and B2B models to demonstrate versatility.
✨Cross-Functional Collaboration
Since this role involves working closely with CRM, Sales, and Commercial teams, be ready to share examples of how you've effectively collaborated across departments. Discuss any challenges you faced and how you overcame them to achieve a common goal. This will show your ability to align marketing with broader business objectives.
✨Passion for the Brand
Make sure to express your enthusiasm for the brand and its mission. Research the company’s products and values beforehand, and think about how your personal values align with theirs. This will help you connect on a deeper level during the interview and show that you're genuinely interested in contributing to their growth.