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For Companies At a Glance
- Tasks: Lead customer engagement strategies and optimise the customer journey in a trendy fashion brand.
- Company: Join a high-growth premium womenswear brand redefining contemporary fashion.
- Benefits: Enjoy a creative work environment with opportunities for impactful contributions and career growth.
- Why this job: Be part of a stylish team shaping the future of fashion while driving customer loyalty.
- Qualifications: 2+ years in CRM or lifecycle marketing, preferably in fashion; strong analytical skills required.
- Other info: Full-time role with a focus on innovation and collaboration across teams.
The predicted salary is between 36000 - 60000 £ per year.
Fella & Jones are thrilled to partner with this innovative company as they continue their incredible growth journey across multiple channels. This is your chance to join a dynamic, stylish, and forward-thinking team as a CRM Manager, driving customer engagement and loyalty in a competitive fashion landscape.
About the Role:
As CRM Manager, you’ll play a pivotal role in shaping the customer experience, fostering loyalty, and driving repeat purchases. Reporting to the Head of Performance & Digital Marketing, you’ll work at the heart of a brand that’s redefining contemporary womenswear.
Your Key Responsibilities:
- Retention Strategy: Develop and execute retention strategies across CRM, email, SMS, and loyalty channels to keep customers coming back.
- Customer Lifecycle: Map, optimise, and elevate the customer journey to maximise engagement and repeat sales.
- Data-Driven Insights: Build analytics frameworks that provide actionable insights to guide decision-making and strategies.
- Loyalty Program Innovation: Create and refine loyalty initiatives that deliver unforgettable customer experiences.
- Campaign Leadership: Lead personalised and impactful email and SMS campaigns, ensuring they resonate with the brand’s audience.
- Cross-Functional Collaboration: Partner with marketing, creative, and e-commerce teams to ensure cohesive customer experiences across all touchpoints.
- A/B Testing & Optimisation: Continuously test, analyse, and refine tactics to hit key retention metrics.
- Trend Monitoring: Keep a pulse on the latest trends, ensuring the brand remains ahead in retention and customer engagement strategies.
The person:
- Experience: A minimum of 2 years experience in CRM, or lifecycle marketing—ideally in fashion brand.
- Analytical Skills: Comfort with tools like Google Analytics, Shopify and ideally experience using Klaviyo, leveraging customer data to drive strategy.
- Proven Expertise: A strong track record in managing email, SMS, and loyalty programs that deliver measurable results.
- Customer-Centric Vision: A strategic mindset with a passion for enhancing every step of the customer journey.
Why Join: You’ll be part of a forward-thinking team with ambitious growth plans, where your creativity and insights can make a real impact. This is more than a job; it’s a chance to be part of a brand that’s shaping the future of contemporary womenswear.
Senior CRM Executive/ CRM Manager - High Growth Premium Womenswear Fashion Brand employer: Fella and Jones
Contact Detail:
Fella and Jones Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Executive/ CRM Manager - High Growth Premium Womenswear Fashion Brand
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and customer engagement, especially within the fashion industry. This knowledge will not only help you during interviews but also demonstrate your passion for the role and the brand.
✨Tip Number 2
Network with professionals in the fashion and CRM sectors. Attend industry events or webinars to connect with potential colleagues or mentors who can provide insights into the company culture and expectations.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive successful CRM strategies in previous roles. Be ready to discuss specific metrics and outcomes that highlight your impact.
✨Tip Number 4
Research Fella & Jones thoroughly. Understand their brand values, target audience, and current marketing strategies. Tailoring your conversation around their specific needs will set you apart from other candidates.
We think you need these skills to ace Senior CRM Executive/ CRM Manager - High Growth Premium Womenswear Fashion Brand
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and lifecycle marketing, especially within the fashion industry. Use specific examples of past successes to demonstrate your expertise.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer engagement and loyalty. Mention how your skills align with the responsibilities outlined in the job description, particularly in retention strategy and data-driven insights.
Showcase Analytical Skills: In your application, emphasise your comfort with analytics tools like Google Analytics and Shopify. Provide examples of how you've used data to drive successful CRM strategies in previous roles.
Highlight Collaboration Experience: Mention any experience you have working cross-functionally with marketing, creative, and e-commerce teams. This will show that you can contribute to cohesive customer experiences across all touchpoints.
How to prepare for a job interview at Fella and Jones
✨Showcase Your CRM Expertise
Make sure to highlight your experience in CRM and lifecycle marketing, especially within the fashion industry. Be prepared to discuss specific strategies you've implemented and the results they achieved.
✨Demonstrate Analytical Skills
Familiarise yourself with tools like Google Analytics and Shopify, as well as any experience with Klaviyo. Be ready to explain how you've used data to inform your decisions and improve customer engagement.
✨Emphasise Customer-Centric Strategies
Discuss your approach to enhancing the customer journey. Share examples of how you've developed retention strategies or loyalty programmes that have successfully increased customer loyalty and repeat purchases.
✨Stay Ahead of Trends
Research current trends in the fashion industry and customer engagement strategies. Be prepared to share your insights on how these trends can be leveraged to benefit the brand and improve retention.
