At a Glance
- Tasks: Lead global marketing strategy and drive brand growth across international markets.
- Company: Pioneering luxury skincare brand with a focus on innovation and elevated customer experience.
- Benefits: Hybrid work model, competitive salary, and the chance to shape a global brand.
- Other info: Opportunity to build world-class teams and influence brand perception globally.
- Why this job: Join a pivotal role in transforming luxury marketing and making a global impact.
- Qualifications: Proven experience in luxury marketing and strong leadership skills.
The predicted salary is between 80000 - 100000 € per year.
We are partnering with a pioneering international luxury brand operating at the intersection of beauty and high-performance lifestyle. With a reputation for innovation, elevated customer experience and category-defining products, the business is entering a significant phase of global expansion across key international markets.
We are seeking an exceptional Marketing Director to lead global brand growth, customer engagement and commercial performance across multiple regions, with a strong emphasis on luxury positioning, international scale and sophisticated media strategy. This is a high-impact leadership role for a commercially driven and creatively ambitious marketing executive with deep expertise in luxury skincare or wellness, global media planning and integrated marketing transformation.
The Opportunity
You will define and execute the global marketing vision, leading brand, digital and commercial marketing initiatives across international markets. Working closely with founders and senior leadership, you will shape how the brand is experienced worldwide, driving awareness, customer acquisition, loyalty and long-term brand equity.
The successful candidate will combine strategic brand leadership with strong operational execution, bringing a modern approach to luxury marketing across performance, storytelling, partnerships and customer experience.
Key Responsibilities
- Develop and lead the global marketing strategy across all channels and international markets
- Drive customer acquisition, retention, loyalty and lifetime value through integrated growth initiatives
- Shape and evolve a distinctive global luxury brand identity with strong cultural relevance
- Lead global media planning and investment strategy across digital, social, CRM, partnerships, content and emerging channels
- Oversee integrated campaign development across launches, brand moments, partnerships and international activations
- Deliver best-in-class omnichannel customer journeys across web, mobile, retail and content ecosystems
- Establish clear performance frameworks, attribution models and ROI measurement across marketing investment
- Build and lead a high-performing international marketing organisation, fostering collaboration, accountability and innovation
- Partner cross-functionally with Product, Commercial, Creative and Leadership teams to ensure aligned global execution
- Develop influential partnerships, PR strategy and thought leadership initiatives to elevate brand presence internationally
- Identify growth opportunities across key regions, particularly North America, Europe and high-value international markets
What We’re Looking For
- Proven experience as a Global Marketing Director or senior marketing leader within luxury, beauty, wellness, or luxury brand.
- Strong international marketing experience with exposure to scaling brands globally, particularly within the US and Asia.
- Deep expertise across brand development, performance marketing, CRM, digital growth and global media planning
- Demonstrated success driving profitable growth for premium or high-value consumer products
- Sophisticated understanding of luxury consumer behaviour, cultural nuance and international market dynamics
- Commercially astute with experience managing significant marketing budgets, forecasting and performance accountability
- Strong strategic leadership combined with hands-on operational capability
- Experience operating in high-growth, founder-led or entrepreneurial businesses
- Exceptional communication and stakeholder management skills
- Inspirational leadership style with the ability to build world-class teams and high-performance cultures
Why This Role
This is a rare opportunity to shape the future of a globally recognised luxury brand at a pivotal stage of international growth. You will have the platform to build transformative campaigns, influence global brand perception and create meaningful commercial impact across some of the world’s most competitive consumer markets. The role offers significant visibility, strategic influence and the opportunity to define modern luxury marketing within an innovation-led category.
Marketing Director- Luxury skincare in London employer: Fella and Jones
As a pioneering international luxury brand, we offer an exceptional work environment that fosters creativity, innovation, and collaboration. Our hybrid work model in London allows for flexibility while being part of a high-impact team dedicated to redefining luxury skincare. With a strong emphasis on employee growth, you will have the opportunity to lead transformative marketing initiatives and shape the future of our brand on a global scale, all while enjoying a culture that values excellence and celebrates success.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director- Luxury skincare in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your expertise! Create a portfolio or a personal website showcasing your past marketing campaigns, especially those that highlight luxury branding. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and their market positioning. Bring fresh ideas to the table that align with their vision, and don’t be afraid to share how you can elevate their brand!
✨Tip Number 4
Apply through our website! We’ve got some fantastic opportunities waiting for you, and applying directly shows your enthusiasm for the role. Plus, it makes it easier for us to spot your application!
We think you need these skills to ace Marketing Director- Luxury skincare in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the specific skills and experiences that align with the Marketing Director role. Highlight your expertise in luxury skincare and any relevant international marketing experience to catch our eye!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you're the perfect fit for this role. Share your passion for luxury branding and how your previous successes can translate into driving growth for our brand.
Showcase Your Achievements:When detailing your past roles, focus on quantifiable achievements. We love numbers! Whether it’s increased customer acquisition or successful campaign launches, let us see the impact you’ve made.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people and shows us you’re serious about joining our team!
How to prepare for a job interview at Fella and Jones
✨Know Your Luxury Market
Dive deep into the luxury skincare market before your interview. Understand the latest trends, key players, and what sets this brand apart. Being able to discuss specific competitors and market dynamics will show your expertise and passion for the industry.
✨Showcase Your Strategic Vision
Prepare to articulate your vision for the brand's global marketing strategy. Think about how you would drive customer engagement and loyalty across different regions. Be ready to share examples from your past experiences that demonstrate your ability to lead integrated marketing initiatives.
✨Highlight Your Leadership Style
As a Marketing Director, your leadership style is crucial. Be prepared to discuss how you build high-performing teams and foster collaboration. Share stories that illustrate your inspirational leadership and how you've successfully managed cross-functional partnerships in previous roles.
✨Prepare for Performance Metrics
Understand the importance of performance frameworks and ROI measurement in marketing. Be ready to discuss how you've established clear metrics in your past roles and how you plan to apply that knowledge to drive growth for this luxury brand.
