At a Glance
- Tasks: Lead digital growth strategy and drive customer acquisition across key channels.
- Company: Fast-growing luxury brand with a customer-first approach.
- Benefits: Competitive salary, hybrid work model, and significant influence on growth strategy.
- Other info: Exciting opportunity for career advancement in a dynamic environment.
- Why this job: Join a purpose-led brand and shape its future growth while making a real impact.
- Qualifications: Experience in performance marketing and strong leadership skills.
The predicted salary is between 110000 - 110000 £ per year.
Fella & Jones are delighted to be partnering with a fast-growing brand that is redefining its category through innovation, exceptional product development, and a customer-first approach. With a loyal global customer base and ambitious growth plans, the business is seeking an experienced Head of Performance to lead acquisition, performance, and revenue growth across digital channels.
This is a pivotal leadership role for a commercially driven growth specialist who thrives in fast-paced environments. You'll take ownership of customer acquisition strategy, oversee significant media investment, lead agency partnerships, and drive performance across the entire customer journey.
Working closely with senior leadership, you'll combine strategic thinking with hands-on execution to accelerate growth, optimise marketing efficiency, and unlock new opportunities across established and emerging channels.
Key Responsibilities- Own the digital growth strategy, driving customer acquisition, revenue, and lifetime value across key channels.
- Lead paid media performance across Meta, Google, and emerging acquisition platforms.
- Manage budgets, forecasting, and performance pacing to ensure commercial targets are achieved.
- Monitor and optimise campaign performance, identifying opportunities to scale growth and improve efficiency.
- Develop audience, channel, and creative testing strategies to maximise return on investment.
- Lead and challenge agency partners, ensuring best-in-class execution and accountability.
- Drive data-led decision making through robust reporting, attribution, and performance measurement.
- Partner closely with Creative, Brand, Ecommerce, and Commercial teams to deliver integrated growth initiatives.
- Translate performance insights into actionable recommendations that support wider business objectives.
- Champion a culture of continuous testing, optimisation, and innovation across the customer journey.
This is a rare opportunity to join a purpose-led luxury brand at an exciting stage of growth. You'll have genuine ownership, significant influence on commercial performance, and the chance to shape the future growth strategy of a highly regarded business with ambitious plans for the years ahead.
If you're passionate about driving growth, scaling brands, and delivering measurable impact, we'd love to hear from you.
Head Of Performance/ Head of Growth in London employer: Fella and Jones
Fella & Jones is an exceptional employer that offers a dynamic and innovative work environment in London, where you can truly make an impact as the Head of Performance. With a strong focus on employee growth and a culture that champions creativity and collaboration, you'll have the opportunity to lead significant digital initiatives while enjoying a competitive salary and benefits package. Join a purpose-led luxury brand at a pivotal moment in its journey, where your contributions will directly influence the company's ambitious growth plans.
StudySmarter Expert Advice🤫
We think this is how you could land Head Of Performance/ Head of Growth in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fella and Jones and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fella and Jones are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fella and Jones on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fella and Jones. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head Of Performance/ Head of Growth in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fella and Jones. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fella and Jones:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fella and Jones’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fella and Jones
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fella and Jones will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fella and Jones, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
