At a Glance
- Tasks: Lead marketing strategy for a top sports and activewear brand across global markets.
- Company: Join an internationally recognised sports and activewear brand with a dynamic culture.
- Benefits: Competitive salary up to £95,000 and the chance to make a real impact.
- Other info: Exciting opportunity for growth in a globally recognised brand.
- Why this job: Shape marketing strategies and strengthen partnerships in a fast-paced environment.
- Qualifications: Senior marketing experience in sports or activewear is essential.
London | 6-Month Fixed-Term Contract | Sports & Cycling
Up to £95,000
Fella & Jones are delighted to be partnering with an internationally recognised sports and activewear brand in the search for an experienced Head Of Brand Marketing on an initial 6-month fixed-term contract, based in London. This is a fantastic opportunity for a commercially minded marketing leader with a background in sports, activewear, performance or cycling brands to make an immediate impact within a fast-paced international business.
Working closely with the executive leadership team, you will lead the marketing strategy across brand, retail, wholesale and digital channels, with a particular focus on developing and strengthening partnerships with key wholesale retailers across global markets.
Key Responsibilities- Develop and execute the marketing strategy across multiple international markets.
- Lead wholesale marketing initiatives with key retail partners, creating impactful campaigns that drive brand awareness and sell-through.
- Build strong relationships with major retail accounts, ensuring marketing plans support commercial objectives.
- Oversee integrated marketing campaigns across retail, digital, PR, events, partnerships and brand communications.
- Collaborate closely with Sales, Product, Ecommerce and Commercial teams to maximise growth opportunities.
- Lead, inspire and develop the marketing team while managing external agencies and partners.
- Analyse campaign performance, consumer insights and market trends to optimise marketing investment and ROI.
- Manage budgets and ensure all activity aligns with the brand's premium positioning.
- Significant senior marketing leadership experience within sports, activewear, cycling or performance brands.
- Proven success delivering marketing strategies that support both consumer engagement and wholesale retail partnerships.
- Strong understanding of international wholesale distribution and retailer marketing programmes.
- Experience working with premium or performance-led consumer brands.
- Commercially focused with excellent stakeholder management and influencing skills.
- A collaborative leader who thrives in a fast-moving, entrepreneurial environment.
- Passionate about sport, active lifestyles and building exceptional brands.
This is an exciting opportunity to join a globally recognised sports and activewear business during a key period of growth. You'll play a critical role in shaping marketing strategy, strengthening wholesale partnerships and delivering campaigns that elevate the brand across international markets.
Location: London
Contract: Initial 6-Month Fixed-Term Contract
Head Of Marketing - Sports & Cycling - Contract Role in London employer: Fella and Jones
Fella & Jones is an exceptional employer, offering a unique opportunity to lead product development within a prestigious luxury womenswear lifestyle brand in London. With a strong focus on employee growth and collaboration, the company fosters a dynamic work culture that encourages creativity and innovation while providing generous benefits and a competitive salary package. Join a passionate team where your expertise will directly influence the brand's future and contribute to its exciting growth journey.
