At a Glance
- Tasks: Lead and elevate marketing strategies for a contemporary menswear and activewear brand.
- Company: Join a fast-growing lifestyle brand with a strong identity and ambitious growth plans.
- Benefits: Competitive salary, benefits package, and a chance to shape brand direction.
- Other info: Collaborative culture with opportunities for international growth and brand expansion.
- Why this job: Make a real impact in a dynamic environment focused on modern lifestyle and fashion.
- Qualifications: Proven experience in senior marketing roles within menswear or activewear.
The predicted salary is between 60000 - 80000 £ per year.
Fella & Jones are proud to be partnered with a contemporary lifestyle menswear and activewear brand in the search for a Head Of Marketing to lead and elevate the brand’s marketing strategy across digital, retail, community, and brand channels. This is an exciting opportunity to join a fast-growing business with a strong identity, premium product focus, and ambitious international growth plans. The brand sits at the intersection of modern menswear, active lifestyle, and performance-driven fashion, appealing to a style-conscious consumer who values both function and aesthetic.
The Role
Reporting into senior leadership, the Head Of Marketing will take ownership of the brand marketing calendar, campaign execution, and customer engagement strategy, ensuring a consistent and elevated brand presence across all touchpoints. The successful candidate will bring a strong understanding of the menswear and lifestyle space, combining commercial awareness with creative brand thinking.
Key Responsibilities
- Develop and execute seasonal marketing campaigns across digital, retail, e-commerce, and social channels
- Lead brand storytelling and content direction in line with the brand vision and customer profile
- Drive customer acquisition, retention, and community engagement strategies
- Manage partnerships, influencer collaborations, events, and PR activations
- Oversee campaign performance analysis and reporting, using insights to optimise future activity
- Collaborate cross-functionally with creative, e-commerce, wholesale, and product teams
- Manage external agencies and marketing budgets effectively
- Support international growth initiatives and brand expansion opportunities
About You
- Proven experience in a Senior Marketing Manager or similar role within menswear, activewear, lifestyle, or fashion
- Strong understanding of contemporary consumer trends and brand positioning
- Experience delivering integrated marketing campaigns across multiple channels
- Commercially minded with strong analytical and communication skills
- Passionate about fashion, sport, wellness, and modern lifestyle culture
- Confident managing multiple projects in a fast-paced environment
- Creative thinker with a hands-on and collaborative approach
What’s on Offer
- Opportunity to join a growing and highly respected lifestyle brand
- Collaborative and entrepreneurial working environment
- Competitive salary and benefits package
- Genuine opportunity to shape brand direction and growth
To explore this opportunity further, please apply via Linkedin or contact Fella & Jones for a confidential discussion.
Head Of Marketing- Lifestyle Menswear & Activewear Brand London employer: Fella and Jones
Fella & Jones offers an exceptional opportunity for the Head of Marketing role within a dynamic lifestyle menswear and activewear brand based in London. With a collaborative and entrepreneurial work culture, employees are encouraged to innovate and shape the brand's direction while enjoying a competitive salary and benefits package. The company is committed to employee growth, providing a platform for personal and professional development in a fast-paced environment that values creativity and strategic thinking.
StudySmarter Expert Advice🤫
We think this is how you could land Head Of Marketing- Lifestyle Menswear & Activewear Brand London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the menswear and activewear scene. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and achievements. Use visuals and data to demonstrate how you’ve driven customer engagement and brand growth. This will make you stand out when you’re chatting with hiring managers.
✨Tip Number 3
Be ready for the interview! Research the brand thoroughly and come prepared with ideas on how you can elevate their marketing strategy. Think about how you can leverage digital, retail, and community channels to drive growth. Show them you’re not just a fit, but the perfect fit!
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It shows initiative and gives us a chance to see your enthusiasm for the role. Plus, it’s a great way to ensure your application doesn’t get lost in the shuffle!
We think you need these skills to ace Head Of Marketing- Lifestyle Menswear & Activewear Brand London
Some tips for your application 🫡
Show Your Passion:Let us see your enthusiasm for menswear and activewear! Share your personal connection to the brand's lifestyle and how it resonates with you. This will help us understand why you're the perfect fit.
Tailor Your CV:Make sure your CV reflects your experience in marketing within the fashion industry. Highlight specific campaigns you've led and the impact they had. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell your story. Use it to explain why you're excited about this role and how your background makes you the ideal candidate. Keep it engaging and relevant to our brand.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team!
How to prepare for a job interview at Fella and Jones
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's identity, values, and recent campaigns. Understand their target audience and what sets them apart in the menswear and activewear market. This knowledge will help you demonstrate your passion and alignment with their vision.
✨Showcase Your Campaign Successes
Prepare to discuss specific marketing campaigns you've led in the past. Highlight your role, the strategies you implemented, and the results achieved. Use metrics to back up your claims, as this will show your analytical skills and commercial awareness.
✨Be Ready for Creative Discussions
Expect to engage in conversations about brand storytelling and content direction. Bring ideas to the table that align with the brand’s ethos. Think about how you can elevate their marketing strategy and be prepared to discuss how you would approach community engagement.
✨Demonstrate Cross-Functional Collaboration
Since the role involves working with various teams, be ready to share examples of how you've successfully collaborated across departments. Discuss how you manage relationships with external agencies and how you ensure everyone is aligned towards common goals.
