At a Glance
- Tasks: Lead global social and community strategy for a renowned lifestyle brand.
- Company: Join a globally recognised consumer brand at the forefront of culture and digital evolution.
- Benefits: High-impact role with significant strategic ownership and collaborative environment.
- Other info: Fast-paced, innovative workplace with strong values and ambition.
- Why this job: Shape the cultural relevance of an iconic brand while driving engagement and impact.
- Qualifications: Proven experience in global social media strategies and managing high-performing teams.
The predicted salary is between 80000 - 100000 £ per year.
Fella & Jones are partnering with a globally recognised consumer brand at the intersection of sport, lifestyle, and performance to appoint a Head of Global Social & Community. This is a rare opportunity to define and lead a global social and community strategy for an iconic brand undergoing an exciting phase of cultural and digital evolution. As the global lead for social and community, you will shape how the brand shows up in culture, building meaningful connections with consumers, creators, and partners across international markets. This role combines strategic vision with hands-on leadership, requiring someone who can set direction at a global level while enabling agile, high-quality execution across regions. You will play a key role in transforming the brand into a social-first, culturally relevant business, driving both engagement and measurable commercial impact.
Key Responsibilities
- Define and deliver a global social and community strategy aligned to brand, product, and commercial objectives
- Lead the development of social-first, culturally impactful campaigns across multiple markets
- Build and oversee a best-in-class creator, influencer, and ambassador ecosystem
- Drive community engagement through innovative, insight-led initiatives
- Partner cross-functionally with brand, creative, media, and commercial teams to ensure integrated delivery
- Lead global and regional teams to execute strategy with local relevance
- Own performance measurement, using data and insights to continuously optimise output
- Champion innovation by staying ahead of emerging platforms, trends, and technologies
What the brand is looking for?
- Proven experience leading global social media and community strategies for major consumer brands
- Strong track record of delivering data-driven campaigns with measurable business impact
- Deep expertise in creator, influencer, and affiliate ecosystems
- A commercial mindset, with clear understanding of how social drives conversion and revenue
- Experience managing and developing high-performing, international teams
- Exceptional stakeholder management skills across complex, matrixed organisations
- A passion for culture, storytelling, and building engaged communities
Why This Role
- Opportunity to shape the global cultural relevance of a heritage brand
- High-impact, visible leadership role with significant strategic ownership
- Work at the intersection of sport, lifestyle, and digital culture
- Collaborative, fast-paced environment with strong values and ambition
For more information, please apply via Linkedin or contact the Fella & Jones team directly at contact@fellaandjones.com
Head of Global Social & Community - Lifestyle Retail Brand in London employer: Fella and Jones
Fella & Jones offers an exceptional opportunity for the Head of Global Social & Community to lead a globally recognised lifestyle retail brand through a transformative phase. With a collaborative and fast-paced work culture, employees benefit from significant strategic ownership, innovative projects, and the chance to shape the brand's cultural relevance while enjoying ample growth opportunities in a dynamic environment at the intersection of sport and digital culture.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Global Social & Community - Lifestyle Retail Brand in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and engage on social media. Building connections can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in social media and community strategies. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job openings; reach out to brands you admire and pitch your ideas. Show them how you can help shape their social presence and community engagement.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight your experience with global social strategies and community building.
We think you need these skills to ace Head of Global Social & Community - Lifestyle Retail Brand in London
Some tips for your application 🫡
Show Your Passion:When writing your application, let your passion for culture and community shine through. We want to see how you connect with the brand's values and how you can bring that energy into the role.
Be Data-Driven:Highlight your experience with data-driven campaigns. We love numbers, so share specific examples of how your strategies have led to measurable business impact in previous roles.
Tailor Your Approach:Make sure your application speaks directly to the job description. We’re looking for someone who understands the nuances of global social strategies, so tailor your experience to match what we’re after.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Fella and Jones
✨Know the Brand Inside Out
Before your interview, dive deep into the brand's history, values, and recent campaigns. Understand their position in the market and how they engage with their audience. This knowledge will help you articulate how your vision aligns with their goals.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of global social media strategies you've led. Highlight how these strategies drove engagement and measurable business impact. Be ready to explain your thought process and how you adapt strategies for different markets.
✨Demonstrate Your Community Engagement Skills
Think of innovative initiatives you've implemented to drive community engagement. Share insights on how you’ve built relationships with creators and influencers, and how these partnerships have benefited the brands you've worked with.
✨Be Data-Driven
Since the role requires a strong focus on performance measurement, come prepared with data that showcases your past successes. Discuss how you've used insights to optimise campaigns and drive conversion, demonstrating your commercial mindset.
