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- Tasks: Lead customer lifecycle strategy and drive retention for a high-growth consumer brand.
- Company: Join a premium brand founded by a globally recognised celebrity.
- Benefits: Competitive salary up to £95,000 plus bonuses and generous package.
- Why this job: Make a real impact on customer engagement and growth in a dynamic environment.
- Qualifications: Experience in CRM leadership, ideally in FMCG or high-growth brands.
- Other info: Exciting opportunity for career advancement in a fast-paced setting.
The predicted salary is between 72000 - 108000 £ per year.
Salary: Up to £95,000 + generous package and bonus scheme
Fella & Jones is exclusively partnering with a high-growth premium consumer brand founded by a globally recognised celebrity. The business is experiencing strong double-digit growth and is investing heavily in data-driven marketing and customer experience as it continues to scale.
This is an exciting opportunity to join the business at a key stage of growth and take ownership of the end-to-end customer lifecycle strategy across both B2B and B2C channels.
As Head of CRM, you will lead the development of a best-in-class lifecycle programme focused on increasing customer lifetime value, driving retention, and strengthening engagement across subscription and membership models. The role sits at the centre of the customer strategy and works closely with performance marketing and social teams to deliver a connected, full-funnel customer journey.
Key responsibilities include:
- Leading the customer lifecycle strategy from acquisition through to retention and loyalty
- Driving initiatives that increase repeat purchase, subscription engagement, and long-term customer value
- Using customer data and insight to develop smarter segmentation and personalised communications
- Delivering automated CRM journeys and lifecycle campaigns at scale
- Partnering with performance marketing and social teams to optimise the customer journey across channels
- Establishing clear CRM processes, testing frameworks, and performance metrics
- Working cross-functionally to ensure a seamless and consistent customer experience
We’re looking to speak with experienced CRM leaders who have operated at Senior CRM Manager level or above, ideally within FMCG, food & beverage, or high-growth consumer brands. Experience working across both B2B and B2C channels, along with strong knowledge of subscription or membership models, will be highly advantageous.
If you’re passionate about customer growth, data-led marketing, and building impactful lifecycle strategies, we’d love to hear from you.
Head of CRMHIGH GROWTH CONSUMER BRAND in London employer: Fella and Jones
Contact Detail:
Fella and Jones Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of CRMHIGH GROWTH CONSUMER BRAND in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in CRM and customer lifecycle strategies. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its customer engagement strategies. Be ready to discuss how your experience aligns with their goals, especially in driving retention and increasing customer lifetime value.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love hearing from passionate candidates who are eager to make an impact.
We think you need these skills to ace Head of CRMHIGH GROWTH CONSUMER BRAND in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of CRM. Highlight your experience in customer lifecycle strategies and any relevant achievements in driving retention and engagement. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about customer growth and data-driven marketing. Share specific examples of how you've successfully led CRM initiatives in the past, especially in high-growth environments.
Showcase Your Data Skills: Since this role is all about using data to drive decisions, make sure to highlight your experience with customer data analysis and segmentation. We love seeing how you've used insights to create personalised communications and improve customer journeys.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Fella and Jones
✨Know Your Numbers
As a Head of CRM, you'll need to demonstrate your understanding of customer data and metrics. Brush up on key performance indicators related to customer lifetime value, retention rates, and engagement metrics. Be ready to discuss how you've used data to drive successful CRM strategies in the past.
✨Showcase Your Leadership Skills
This role requires strong leadership capabilities. Prepare examples of how you've led teams or projects in previous roles, particularly in developing customer lifecycle strategies. Highlight your experience in cross-functional collaboration, especially with marketing and social teams.
✨Be Ready to Discuss Automation
Automated CRM journeys are crucial for scaling customer engagement. Familiarise yourself with the tools and technologies you've used to deliver automated campaigns. Be prepared to share specific examples of how automation has improved customer experiences and increased retention.
✨Understand the Brand's Vision
Since this is a high-growth premium consumer brand, it's essential to align with their vision and values. Research the brand thoroughly and think about how your CRM strategies can enhance their customer experience. Show enthusiasm for the brand and articulate how you can contribute to its growth.