Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead CRM strategies to boost customer loyalty and lifetime value across B2B and B2C channels.
- Company: Join a high-growth consumer brand founded by a celebrity, thriving in the market.
- Benefits: Competitive salary up to £75,000 plus generous benefits and hybrid working.
- Why this job: Be at the forefront of customer engagement and drive impactful marketing initiatives.
- Qualifications: Experience in senior CRM roles, with a focus on data-driven strategies and customer retention.
- Other info: Exciting opportunity for career growth in a dynamic and innovative environment.
The predicted salary is between 60000 - 75000 £ per year.
Salary: Up to £75,000 plus a generous package and benefits.
London - Hybrid
Fella & Jones is exclusively partnered with a high-growth premium brand founded by a well-known celebrity and seeing double-digit growth. The brand is scaling rapidly and investing in data-led marketing to drive long-term customer value. They are at an exciting stage of growth with strong momentum across product innovation, customer acquisition, and brand awareness. As part of this journey, they are strengthening their CRM capability as a core growth engine. This role sits at the centre of the customer strategy, subscription model, with ownership of lifecycle, retention, and loyalty initiatives.
As Head of CRM, you will own the end-to-end customer lifecycle across multiple audiences and sales channels including B2B and B2C. Your focus will be on increasing customer lifetime value (LTV) by driving acquisition efficiency, repeat purchase, subscription or membership engagement, and long-term retention.
Connecting data across platforms to unlock deeper customer insight, powering smarter segmentation, more relevant messaging, and clearer performance reporting. The role works closely with wider teams and has real input into commercial and product decisions.
The Role as Head Of CRM:
- Set the direction for customer communications across every stage of the lifecycle
- Deliver programmes focused on maximising long-term customer value and retention
- Bring together data from multiple sources to create meaningful customer insight and segmentation
- Oversee both continuous CRM activity and campaign-led communications
- Build and evolve retention, loyalty, and lifecycle initiatives at scale
- Roll out automated and personalised journeys across key customer touchpoints
- Establish robust CRM standards, processes, and ways of working
- Create clear performance metrics to track impact, effectiveness, and return on investment
- Work closely with teams across the business to ensure a joined-up customer experience
- Lead testing and optimisation plans to drive continuous improvement
What We are looking for:
- Proven experience operating at Senior CRM Manager level or above, including Head of CRM or Lifecycle Marketing Lead roles, gained within food & beverage, FMCG, or high-growth brands.
- Strong background in subscription or membership-based models and ideally both B2B and B2C channels.
- Deep understanding of retention, churn drivers, and LTV optimisation
- Experience working with multiple customer data sources and platforms
- Highly data-driven, with strong strategic and executional capability
- Confident communicator, able to work with 3rd party and key stakeholders
Head of CRM - B2B /B2C - HIGH GROWTH CONSUMER BRAND in London employer: Fella and Jones
Contact Detail:
Fella and Jones Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of CRM - B2B /B2C - HIGH GROWTH CONSUMER BRAND in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your CRM successes. When you get the chance to chat with potential employers, share how you've driven customer retention and engagement in past roles.
✨Tip Number 3
Be proactive! If you see a company you're keen on, don’t wait for them to post a job. Reach out directly, express your interest, and ask if they’re looking for someone with your skills. It shows initiative and enthusiasm!
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities that might be perfect for you. Plus, applying directly can sometimes give you a better chance of getting noticed by hiring managers.
We think you need these skills to ace Head of CRM - B2B /B2C - HIGH GROWTH CONSUMER BRAND in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Head of CRM role. Highlight your experience in both B2B and B2C channels, especially any work with subscription models. We want to see how you've driven customer lifetime value and retention in your previous roles.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how your background aligns with our high-growth consumer brand. Don't forget to mention specific achievements that demonstrate your strategic and executional capabilities.
Showcase Your Data Skills: Since this role is all about data-driven decision-making, make sure to highlight your experience with customer data sources and platforms. We love candidates who can connect the dots between data insights and customer engagement strategies!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Fella and Jones
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially those related to B2B and B2C. Brush up on the latest trends in customer retention and lifecycle management, as this role is all about maximising customer lifetime value.
✨Showcase Your Data Skills
Prepare to discuss how you've used data to drive decisions in previous roles. Be ready to share specific examples of how you’ve connected data across platforms to create insights and improve customer segmentation.
✨Communicate Clearly
As a Head of CRM, you’ll need to work closely with various teams. Practice articulating your ideas clearly and confidently, especially when discussing how you would align CRM strategies with broader business goals.
✨Bring Ideas for Improvement
Think about potential CRM initiatives you could implement at the company. Prepare a few ideas that focus on retention, loyalty, and automated customer journeys, showing that you’re proactive and ready to contribute from day one.
