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For Companies At a Glance
- Tasks: Lead digital performance strategies to drive customer growth and revenue.
- Company: Join a fast-scaling, purpose-driven luxury lifestyle brand with a global community.
- Benefits: Enjoy a hybrid work model and a competitive salary of up to £80,000.
- Why this job: Shape the future of a mission-led B-Corp in an inclusive and innovative environment.
- Qualifications: 5+ years in digital performance with expertise in Meta Ads, Google Ads, and analytics.
- Other info: Opportunity to work cross-functionally and influence a premium product's growth.
The predicted salary is between 48000 - 64000 £ per year.
Fella & Jones are excited to be partnering with a fast-scaling, founder-led luxury lifestyle brand as they enter their next chapter of ambitious growth. Known for their beautifully crafted products and purpose-driven ethos, this B-Corp is building a global community—and now seeks a Head of Performance to take the lead on growth.
The Opportunity
This is a high-impact, strategic leadership role where you’ll drive the full digital performance engine. From Meta and Google to CRM, SEO and beyond, you’ll shape the customer journey end-to-end—delivering acquisition, retention and measurable results. You'll collaborate with exceptional agencies and work cross-functionally to fuel sustainable growth at scale.
What You’ll Do
- Performance Strategy & Ownership
- Own acquisition and performance strategy across paid and owned channels
- Drive customer growth, revenue, and lifetime value with a channel-agnostic mindset
- Develop and implement full-funnel growth strategies, across D2C and new markets
- Performance Marketing Leadership
- Lead media strategy across Meta, Google, and emerging platforms
- Partner with agencies to challenge, optimise, and scale efficiently
- Build on what’s working and test what’s next—TikTok, influencer, partnerships, etc.
- Data-Driven Growth
- Develop robust attribution models and reporting frameworks (GA4, MMM, etc.)
- Translate insight into action, working closely with creative and commercial teams
- Align digital performance with wider brand, product, and CX goals
What You Bring
- 5+ years leading digital performance in high-growth, product-led environments
- Deep experience across Meta Ads, Google Ads, SEO, CRM & analytics (GA4)
- A commercial mindset and proven record of scaling digital revenue channels
- Confidence operating in agile, founder-led or start-up cultures
- Experience working cross-functionally across creative, tech, and brand
Bonus Points
- Experience in international markets or luxury D2C
- Exposure to affiliate, influencer, TikTok or retail media
- Built or scaled a function/team from scratch
This is your opportunity to shape the future of a mission-led B-Corp brand with a premium product and a loyal, growing customer base. You’ll be part of an inclusive and inspiring workplace that values innovation, autonomy, and impact.
Ready to lead growth at one of the UK’s most exciting lifestyle brands?
Head of Performance employer: Fella and Jones
Contact Detail:
Fella and Jones Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance
✨Tip Number 1
Familiarise yourself with the latest trends in digital performance marketing, especially on platforms like Meta and Google. Being well-versed in current strategies will help you speak confidently about how you can drive growth for the brand.
✨Tip Number 2
Network with professionals in the luxury lifestyle sector and those who have experience in B-Corp companies. Building connections can provide valuable insights and potentially lead to referrals that could enhance your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully implemented full-funnel growth strategies in previous roles. Highlighting measurable results will demonstrate your capability to drive performance effectively.
✨Tip Number 4
Stay updated on the latest tools and technologies in analytics and attribution models, such as GA4. Showing your proficiency in data-driven decision-making will be crucial in this role, so be ready to share your knowledge during discussions.
We think you need these skills to ace Head of Performance
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital performance, particularly in high-growth environments. Emphasise your achievements in driving customer growth and revenue across various channels.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the luxury lifestyle sector and the mission-driven ethos of the brand. Clearly outline how your skills and experiences align with the responsibilities of the Head of Performance role.
Showcase Data-Driven Success: Provide specific examples of how you've used data to drive growth in previous roles. Mention any robust attribution models or reporting frameworks you've developed, as this is crucial for the position.
Highlight Cross-Functional Collaboration: Demonstrate your ability to work cross-functionally by sharing instances where you've collaborated with creative, tech, and brand teams. This will show that you can align digital performance with broader business goals.
How to prepare for a job interview at Fella and Jones
✨Showcase Your Strategic Mindset
As the Head of Performance, you'll need to demonstrate your ability to develop and implement full-funnel growth strategies. Be prepared to discuss specific examples from your past experiences where you've successfully driven customer growth and revenue through strategic planning.
✨Highlight Data-Driven Decision Making
This role requires a strong focus on data analytics. Make sure to share how you've used data to inform your marketing strategies, including any experience with attribution models or reporting frameworks like GA4. This will show your potential employer that you can translate insights into actionable plans.
✨Demonstrate Cross-Functional Collaboration
You'll be working closely with various teams, so it's essential to illustrate your experience in cross-functional collaboration. Prepare examples of how you've partnered with creative, tech, and brand teams to achieve common goals, especially in high-growth environments.
✨Stay Ahead of Digital Trends
Given the fast-paced nature of digital marketing, it's crucial to show that you're up-to-date with the latest trends and platforms. Discuss any recent campaigns you've run on emerging platforms like TikTok or influencer partnerships, and how you plan to leverage these for future growth.
