Head of Performance

Head of Performance

High-Growth Luxury Lifestyle Brand | B-Corp

Up to £80,000 | London (Hybrid)

Fella & Jones are excited to be partnering with a fast-scaling, founder-led luxury lifestyle brand as they enter their next chapter of ambitious growth. Known for their beautifully crafted products and purpose-driven ethos, this B-Corp is building a global community—and now seeks a Head of Performance to take the lead on growth.

The Opportunity

This is a high-impact, strategic leadership role where you’ll drive the full digital performance engine. From Meta and Google to CRM, SEO and beyond, you’ll shape the customer journey end-to-end—delivering acquisition, retention and measurable results. You'll collaborate with exceptional agencies and work cross-functionally to fuel sustainable growth at scale.

What You’ll Do

Performance Strategy & Ownership

• Own acquisition and performance strategy across paid and owned channels
• Drive customer growth, revenue, and lifetime value with a channel-agnostic mindset
• Develop and implement full-funnel growth strategies, across D2C and new markets

Performance Marketing Leadership

• Lead media strategy across Meta, Google, and emerging platforms
• Partner with agencies to challenge, optimise, and scale efficiently
• Build on what’s working and test what’s next—TikTok, influencer, partnerships, etc.

Data-Driven Growth

• Develop robust attribution models and reporting frameworks (GA4, MMM, etc.)
• Translate insight into action, working closely with creative and commercial teams
• Align digital performance with wider brand, product, and CX goals

What You Bring

• 5+ years leading digital performance in high-growth, product-led environments
• Deep experience across Meta Ads, Google Ads, SEO, CRM & analytics (GA4)
• A commercial mindset and proven record of scaling digital revenue channels
• Confidence operating in agile, founder-led or start-up cultures
• Experience working cross-functionally across creative, tech, and brand

Bonus Points

• Experience in international markets or luxury D2C
• Exposure to affiliate, influencer, TikTok or retail media
• Built or scaled a function/team from scratch

This is your opportunity to shape the future of a mission-led B-Corp brand with a premium product and a loyal, growing customer base. You’ll be part of an inclusive and inspiring workplace that values innovation, autonomy, and impact

Ready to lead growth at one of the UK’s most exciting lifestyle brands?