At a Glance
- Tasks: Lead and elevate marketing strategies for a contemporary menswear and activewear brand.
- Company: Join a fast-growing lifestyle brand with a strong identity and premium products.
- Benefits: Competitive salary, benefits package, and a chance to shape brand direction.
- Other info: Collaborative culture with opportunities for international growth.
- Why this job: Make a real impact in a dynamic environment focused on modern lifestyle and fashion.
- Qualifications: Proven experience in senior marketing roles within menswear or activewear.
The predicted salary is between 60000 - 80000 £ per year.
Fella & Jones are proud to be partnered with a contemporary lifestyle menswear and activewear brand in the search for a Head Of Marketing to lead and elevate the brand’s marketing strategy across digital, retail, community, and brand channels. This is an exciting opportunity to join a fast-growing business with a strong identity, premium product focus, and ambitious international growth plans. The brand sits at the intersection of modern menswear, active lifestyle, and performance-driven fashion, appealing to a style-conscious consumer who values both function and aesthetic.
The Role
Reporting into senior leadership, the Head Of Marketing will take ownership of the brand marketing calendar, campaign execution, and customer engagement strategy, ensuring a consistent and elevated brand presence across all touchpoints. The successful candidate will bring a strong understanding of the menswear and lifestyle space, combining commercial awareness with creative brand thinking.
Key Responsibilities
- Develop and execute seasonal marketing campaigns across digital, retail, e-commerce, and social channels
- Lead brand storytelling and content direction in line with the brand vision and customer profile
- Drive customer acquisition, retention, and community engagement strategies
- Manage partnerships, influencer collaborations, events, and PR activations
- Oversee campaign performance analysis and reporting, using insights to optimise future activity
- Collaborate cross-functionally with creative, e-commerce, wholesale, and product teams
- Manage external agencies and marketing budgets effectively
- Support international growth initiatives and brand expansion opportunities
About You
- Proven experience in a Senior Marketing Manager or similar role within menswear, activewear, lifestyle, or fashion
- Strong understanding of contemporary consumer trends and brand positioning
- Commercially minded with strong analytical and communication skills
- Passionate about fashion, sport, wellness, and modern lifestyle culture
- Confident managing multiple projects in a fast-paced environment
- Creative thinker with a hands-on and collaborative approach
What’s on Offer
- Opportunity to join a growing and highly respected lifestyle brand
- Collaborative and entrepreneurial working environment
- Competitive salary and benefits package
- Genuine opportunity to shape brand direction and growth
To explore this opportunity further, please apply via Linkedin or contact Fella & Jones for a confidential discussion.
Head Of Marketing- Lifestyle Menswear & Activewear Brand London employer: Fella and Jones
Fella & Jones offers an exceptional working environment for the Head Of Marketing role, characterised by a collaborative and entrepreneurial culture that empowers employees to shape the brand's direction. With a competitive salary and benefits package, along with opportunities for professional growth within a fast-growing lifestyle menswear and activewear brand, this position is ideal for those passionate about fashion and modern lifestyle culture. Located in London, the company provides a vibrant setting that fosters creativity and innovation, making it an attractive employer for ambitious marketing professionals.
StudySmarter Expert Advice🤫
We think this is how you could land Head Of Marketing- Lifestyle Menswear & Activewear Brand London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the menswear and activewear scene. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn.
✨Tip Number 2
Show off your creativity! When you get the chance to meet with hiring managers, bring along a portfolio or examples of past campaigns you've worked on. This is your time to shine and demonstrate how you can elevate their brand.
✨Tip Number 3
Stay updated on trends! Keep an eye on the latest in menswear and activewear. Being able to discuss current trends and how they relate to the brand will show that you're not just passionate but also knowledgeable.
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It shows initiative and gives us a better chance to connect with you personally. Don’t miss out on this opportunity!
We think you need these skills to ace Head Of Marketing- Lifestyle Menswear & Activewear Brand London
Some tips for your application 🫡
Show Your Passion:Let us see your enthusiasm for menswear and activewear! Share your personal connection to the brand's lifestyle and how it resonates with you. This will help us understand why you're the perfect fit.
Tailor Your CV:Make sure your CV reflects your experience in marketing within the fashion industry. Highlight specific campaigns you've led and the impact they had. We want to see how your skills align with our brand's vision!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell your story. Use it to explain why you're excited about this role and how your background makes you the ideal candidate. Keep it engaging and relevant to our brand identity.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team. Let’s get started on this journey together!
How to prepare for a job interview at Fella and Jones
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's identity, values, and recent campaigns. Understand their target audience and what sets them apart in the menswear and activewear market. This knowledge will help you demonstrate your passion and alignment with their vision.
✨Showcase Your Creative Strategy
Prepare to discuss specific marketing campaigns you've led in the past. Highlight your creative process, how you approached brand storytelling, and the results achieved. Use metrics to back up your success and show how you can bring that same energy to their brand.
✨Be Ready for Collaboration Questions
Since the role involves cross-functional collaboration, think of examples where you've successfully worked with different teams. Be ready to explain how you manage relationships with external agencies and influencers, and how you ensure everyone is aligned with the brand's goals.
✨Demonstrate Analytical Skills
The brand is looking for someone who can analyse campaign performance and use insights to drive future strategies. Prepare to discuss how you've used data to inform your decisions in previous roles, and be ready to suggest ways you could apply this at their company.
