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- Tasks: Lead retention strategies and optimize customer journeys for a premium womenswear brand.
- Company: Join an innovative fashion brand experiencing exciting growth in the womenswear market.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration.
- Why this job: Be part of a team that values customer experience and drives impactful marketing campaigns.
- Qualifications: 2+ years in CRM or retention marketing, preferably in fashion or e-commerce.
- Other info: Apply via LinkedIn or contact Fella & Jones directly for more information.
The predicted salary is between 36000 - 60000 £ per year.
CRM Manager – Womenswear Fashion Group
London – Hybrid
Up to £48,000
Fella & Jones are thrilled to partner with this innovative company as they continue their incredible growth journey across multiple channels. This is your chance to join a dynamic, stylish, and forward-thinking team as a CRM Manager, driving customer engagement and loyalty in a competitive fashion landscape.
About the Role:
As CRM Manager, you’ll play a pivotal role in shaping the customer experience, fostering loyalty, and driving repeat purchases. Reporting to the Head of Performance & Digital Marketing, you’ll work at the heart of a brand that’s redefining contemporary womenswear.
Your Key Responsibilities:
- Retention Strategy: Develop and execute retention strategies across CRM, email, SMS, and loyalty channels to keep customers coming back.
- Customer Lifecycle: Map, optimise, and elevate the customer journey to maximise engagement and repeat sales.
- Data-Driven Insights: Build analytics frameworks that provide actionable insights to guide decision-making and strategies.
- Loyalty Program Innovation: Create and refine loyalty initiatives that deliver unforgettable customer experiences.
- Campaign Leadership: Lead personalised and impactful email and SMS campaigns, ensuring they resonate with the brand’s audience.
- Cross-Functional Collaboration: Partner with marketing, creative, and e-commerce teams to ensure cohesive customer experiences across all touchpoints.
- A/B Testing & Optimisation: Continuously test, analyse, and refine tactics to hit key retention metrics.
- Trend Monitoring: Keep a pulse on the latest trends, ensuring the brand remains ahead in retention and customer engagement strategies.
The person
- Experience: A minimum of 2 years experience in CRM, or lifecycle marketing—ideally in fashion brand.
- Analytical Skills: Comfort with tools like Google Analytics, Shopify and Ideally experience using Klaviyo, leveraging customer data to drive strategy.
- Proven Expertise: A strong track record in managing email, SMS, and loyalty programs that deliver measurable results.
- Customer-Centric Vision: A strategic mindset with a passion for enhancing every step of the customer journey.
Why Join:
You’ll be part of a forward-thinking team with ambitious growth plans, where your creativity and insights can make a real impact. This is more than a job; it’s a chance to be part of a brand that’s shaping the future of contemporary womenswear.
CRM Manager - High Growth Premium Womenswear Fashion Brand employer: Fella and Jones
Contact Detail:
Fella and Jones Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - High Growth Premium Womenswear Fashion Brand
✨Tip Number 1
Familiarize yourself with the latest trends in retention marketing, especially within the fashion and e-commerce sectors. This knowledge will not only help you stand out during interviews but also demonstrate your passion for the industry.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive retention strategies in previous roles. Be ready to discuss specific tools you've used, like Google Analytics, and how they contributed to your success.
✨Tip Number 3
Highlight any experience you have with loyalty programs and customer journey mapping. Prepare to discuss how you've optimized these areas to enhance customer engagement and repeat purchases.
✨Tip Number 4
Network with professionals in the fashion and e-commerce industries. Engaging with others can provide insights into the company culture and expectations, which can be invaluable during your application process.
We think you need these skills to ace CRM Manager - High Growth Premium Womenswear Fashion Brand
Some tips for your application 🫡
Understand the Brand: Research the Premium Womenswear Brand to understand its values, target audience, and current marketing strategies. This knowledge will help you tailor your application to align with their vision.
Highlight Relevant Experience: Emphasize your 2+ years of experience in retention marketing or CRM, particularly in fashion or e-commerce. Use specific examples to demonstrate your expertise in managing email, SMS, and loyalty programs.
Showcase Analytical Skills: Mention your proficiency with tools like Google Analytics and any CRM platforms you've used. Provide examples of how you've leveraged data to inform decisions and optimize customer journeys.
Craft a Compelling Cover Letter: Write a personalized cover letter that outlines your passion for enhancing the customer journey and your strategic thinking abilities. Make sure to connect your skills and experiences directly to the responsibilities listed in the job description.
How to prepare for a job interview at Fella and Jones
✨Showcase Your CRM Expertise
Be prepared to discuss your previous experience with CRM systems and retention marketing. Highlight specific campaigns you've managed, focusing on the tools you used and the results achieved.
✨Demonstrate Analytical Skills
Since the role requires a data-driven mindset, come equipped with examples of how you've used analytics to inform your strategies. Discuss any experience with Google Analytics or similar tools.
✨Emphasize Customer-Centric Strategies
Talk about your approach to enhancing the customer journey. Share insights on how you've mapped customer lifecycles and implemented strategies that improved engagement and loyalty.
✨Prepare for Cross-Functional Collaboration
The brand values teamwork, so be ready to discuss how you've successfully collaborated with marketing, creative, and e-commerce teams in the past. Provide examples of projects where cross-functional efforts led to successful outcomes.
