At a Glance
- Tasks: Lead lifecycle marketing and loyalty strategies to enhance customer engagement and retention.
- Company: Join one of the UK's fastest-growing premium consumer brands with a customer-first culture.
- Benefits: Competitive salary, flexible hybrid working, and a chance to make a real impact.
- Other info: Collaborative culture with ambitious expansion plans and excellent career growth opportunities.
- Why this job: Shape customer journeys and drive loyalty in a dynamic, high-growth environment.
- Qualifications: Experience in CRM, lifecycle marketing, and strong analytical skills required.
The predicted salary is between 60750 - 74250 £ per year.
Salary up to £58,000 + Excellent Package
Fella & Jones is delighted to be partnering with one of the UK's fastest-growing premium consumer brands to appoint a
CRM, Lifecycle & Loyalty Manager.
This is an exciting opportunity to join a high-growth business with ambitious expansion plans and a genuine customer-first culture.
This role offers ownership of two of the brand's most commercially important retention levers: lifecycle marketing and loyalty.
You'll shape the customer journey from first purchase through to long-term advocacy, driving engagement, repeat purchase and customer lifetime value.
The Opportunity
Reporting to the Head of Growth whilst working with the broader digital and CRM team , you will own the strategy, development and optimisation of every automated customer journey, while leading the evolution of the brand's loyalty programme.
This is a highly visible role, combining strategic thinking with hands‑on execution.
You'll be equally comfortable building sophisticated Klaviyo automations as you are presenting commercial recommendations to senior leadership.
Key Responsibilities
- Own the strategy, build and optimisation of all automated lifecycle journeys, including Welcome, Browse & Cart Abandonment, Post-Purchase, Subscription, Win-back and VIP programmes.
- Take technical ownership of advanced Klaviyo flows, triggers and automation logic.
- Develop and evolve customer segmentation, partnering with Ecommerce and Data teams to ensure accuracy and effectiveness.
- Lead the loyalty programme end-to‑end, including strategy, roadmap, commercial performance, points economics and tier structure.
- Manage relationships with loyalty technology providers and external partners.
- Develop initiatives that increase member acquisition, engagement and customer lifetime value.
- Own customer communications across lifecycle and loyalty channels.
- Analyse performance, identify opportunities and present actionable recommendations to senior stakeholders.
- Design and execute A/B and multivariate testing to continually improve performance.
- Collaborate closely with CRM, Ecommerce, Creative, Data and Commercial teams.
About You
You'll bring proven experience creating high-performing lifecycle marketing programmes within a consumer-facing business and enjoy balancing strategic ownership with day-to-day execution.
You'll ideally have
- Experience in CRM, Lifecycle Marketing or Loyalty with ownership of automated customer journeys.
- Strong hands‑on experience using Klaviyo (or a comparable ESP).
- Experience managing or developing a loyalty or membership programme, including commercial performance and customer engagement.
- Excellent understanding of segmentation, personalisation and lifecycle strategy.
- Strong analytical skills with the ability to translate data into commercial actions.
- Confidence presenting insights and recommendations to senior stakeholders.
- Experience using AI tools to improve marketing effectiveness and productivity.
- Background within ecommerce, DTC, FMCG, retail or food and drinks industry would be advantageous.
- What's on Offer
- Competitive salary and benefits package.
- Flexible hybrid working and remote. Ideally, 4 days a month in London
- Genuine ownership of the brand's lifecycle and loyalty strategy.
- The opportunity to make a significant commercial impact within one of the UK's most exciting high growth businesses.
- A collaborative, entrepreneurial culture with ambitious plans for continued expansion.
- #J-18808-Ljbffr
CRM, Loyalty and Lifecycle Manager employer: Fella and Jones
Fella & Jones is an exceptional employer, offering a unique opportunity to lead product development within a prestigious luxury womenswear lifestyle brand in London. With a strong focus on employee growth and collaboration, the company fosters a dynamic work culture that encourages creativity and innovation while providing generous benefits and a competitive salary package. Join a passionate team where your expertise will directly influence the brand's future and contribute to its exciting growth journey.
StudySmarter Expert Advice🤫
We think this is how you could land CRM, Loyalty and Lifecycle Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fella and Jones and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fella and Jones are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fella and Jones on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fella and Jones. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM, Loyalty and Lifecycle Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fella and Jones. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fella and Jones:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fella and Jones’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fella and Jones
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fella and Jones will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fella and Jones, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
