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- Tasks: Lead CRM strategies to boost customer loyalty and lifetime value across B2B and B2C channels.
- Company: Join a high-growth consumer brand founded by a celebrity, thriving in the market.
- Benefits: Competitive salary up to £75,000 plus generous benefits and hybrid working.
- Why this job: Be at the forefront of customer engagement and drive impactful marketing initiatives.
- Qualifications: Experience in senior CRM roles, with a focus on data-driven strategies and customer retention.
- Other info: Exciting opportunity for career growth in a dynamic and innovative environment.
The predicted salary is between 60000 - 75000 £ per year.
Salary: Up to £75,000 plus a generous package and benefits.
London - Hybrid
Fella & Jones is exclusively partnered with a high-growth premium brand founded by a well-known celebrity and seeing double-digit growth. The brand is scaling rapidly and investing in data-led marketing to drive long-term customer value. They are at an exciting stage of growth with strong momentum across product innovation, customer acquisition, and brand awareness. As part of this journey, they are strengthening their CRM capability as a core growth engine. This role sits at the centre of the customer strategy, subscription model, with ownership of lifecycle, retention, and loyalty initiatives.
As Head of CRM, you will own the end-to-end customer lifecycle across multiple audiences and sales channels including B2B and B2C. Your focus will be on increasing customer lifetime value (LTV) by driving acquisition efficiency, repeat purchase, subscription or membership engagement, and long-term retention.
Connecting data across platforms to unlock deeper customer insight, powering smarter segmentation, more relevant messaging, and clearer performance reporting. The role works closely with wider teams and has real input into commercial and product decisions.
The Role as Head Of CRM:
- Set the direction for customer communications across every stage of the lifecycle
- Deliver programmes focused on maximising long-term customer value and retention
- Bring together data from multiple sources to create meaningful customer insight and segmentation
- Oversee both continuous CRM activity and campaign-led communications
- Build and evolve retention, loyalty, and lifecycle initiatives at scale
- Roll out automated and personalised journeys across key customer touchpoints
- Establish robust CRM standards, processes, and ways of working
- Create clear performance metrics to track impact, effectiveness, and return on investment
- Work closely with teams across the business to ensure a joined-up customer experience
- Lead testing and optimisation plans to drive continuous improvement
What We are looking for:
- Proven experience operating at Senior CRM Manager level or above, including Head of CRM or Lifecycle Marketing Lead roles, gained within food & beverage, FMCG, or high-growth brands.
- Strong background in subscription or membership-based models and ideally both B2B and B2C channels.
- Deep understanding of retention, churn drivers, and LTV optimisation
- Experience working with multiple customer data sources and platforms
- Highly data-driven, with strong strategic and executional capability
- Confident communicator, able to work with 3rd party and key stakeholders
Head of CRM - B2B /B2C - HIGH GROWTH CONSUMER BRAND in City of London employer: Fella and Jones
Contact Detail:
Fella and Jones Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of CRM - B2B /B2C - HIGH GROWTH CONSUMER BRAND in City of London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their CRM strategies, recent campaigns, and how they engage with customers. This will show them you’re genuinely interested and ready to contribute to their growth.
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience and how it aligns with their needs. We recommend rehearsing common interview questions and preparing examples of your past successes in CRM and customer retention.
✨Tip Number 4
Don’t forget to follow up after your interview! A simple thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the role. And remember, apply through our website for the best chance!
We think you need these skills to ace Head of CRM - B2B /B2C - HIGH GROWTH CONSUMER BRAND in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Head of CRM role. Highlight your experience in both B2B and B2C channels, especially any work with subscription models. We want to see how you've driven customer lifetime value and retention in your previous roles.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how your background aligns with our high-growth consumer brand. Don't forget to mention specific achievements that demonstrate your strategic and executional capabilities.
Showcase Your Data Skills: Since this role is all about data-led marketing, make sure to highlight your experience with customer data sources and platforms. We love candidates who can connect the dots between data insights and customer engagement strategies, so give us examples!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Fella and Jones
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge, especially in relation to B2B and B2C strategies. Be ready to discuss how you've successfully driven customer lifetime value and retention in previous roles. This will show that you understand the core of what the company is looking for.
✨Data is Your Best Friend
Since this role heavily relies on data-driven decisions, come prepared with examples of how you've used data to inform your CRM strategies. Think about specific metrics you've tracked and how they influenced your campaigns. This will demonstrate your analytical skills and strategic thinking.
✨Showcase Your Communication Skills
As a Head of CRM, you'll need to communicate effectively with various teams and stakeholders. Prepare to share examples of how you've collaborated with others to achieve common goals. Highlight any experience you have in leading cross-functional projects or initiatives.
✨Be Ready to Discuss Innovation
This brand is all about growth and innovation, so think about how you've implemented new ideas in your past roles. Be prepared to discuss any unique retention or loyalty initiatives you've led and how they contributed to customer engagement and satisfaction.
