At a Glance
- Tasks: Lead the growth of Monster Jam across Europe through marketing, retail partnerships, and consumer products.
- Company: Join the world’s premier monster truck entertainment brand with a global reach.
- Benefits: Competitive salary, travel opportunities, and a chance to shape a beloved franchise.
- Other info: Dynamic role with opportunities for international travel and collaboration with major retailers.
- Why this job: Make a real impact on a brand loved by millions while driving innovative marketing strategies.
- Qualifications: 5-8 years in franchise marketing or brand management, preferably in entertainment or consumer products.
The predicted salary is between 80000 - 120000 £ per year.
Monster Jam is the world’s premier monster truck entertainment property, delivering unforgettable live events, iconic trucks, and family experiences to millions of fans around the globe. As the brand continues to expand across Europe, we are seeking a dynamic Franchise Manager to lead integrated growth initiatives spanning marketing, consumer products, retail partnerships, and toy/category development.
The Senior Director, International Global Partnerships, Europe will lead the strategic growth of the Monster Jam brand across key European markets through integrated franchise marketing, retail activation, consumer products expansion, and cross-functional partnership management. This role is responsible for building cohesive programs that drive brand awareness, increase toy and merchandise penetration, strengthen retailer relationships, and ultimately accelerate event attendance and ticket sales.
The ideal candidate is a commercially minded brand builder with experience managing entertainment, toy, sports, family, or lifestyle franchises across multiple territories. This individual will work closely with the Monster Jam consumer products team, regional promoters, retail partners, regional licensees and the Spin Master toy organization to create coordinated campaigns that put Monster Jam products into the hands of consumers while amplifying engagement with the brand within all franchise touchpoints including the live event business.
Essential Functions- Franchise & Brand Marketing: Develop and execute the European franchise growth strategy for Monster Jam across key markets and retail channels. Lead integrated marketing initiatives that increase awareness, fan engagement, and affinity for the Monster Jam brand. Partner with regional event, marketing, and ticketing teams to align campaigns that drive attendance and revenue growth. Create scalable promotional programs that connect consumer products, retail activations, digital marketing, and live events. Identify market-specific opportunities to grow audience reach, including localized campaigns, partnerships, and experiential activations. Serve as a steward of the Monster Jam brand across all consumer-facing touchpoints.
- Consumer Products & Licensing: Support the expansion of the Monster Jam consumer products business throughout Europe. Identify opportunities for new product categories, retail exclusives, promotions, and licensing partnerships. Collaborate with internal licensing and consumer products stakeholders to maximize shelf presence and category performance. Analyze market trends, retail performance, and consumer insights to inform product and franchise strategies. Develop annual plans and commercial initiatives that support long-term franchise growth.
- Retail Partnerships & Programs: Build and manage strategic relationships with major European retailers and distribution partners. Develop retail marketing programs that elevate visibility, support product launches, and drive sell-through. Partner with retailers on seasonal campaigns, in-store activations, sweepstakes, promotions, and event tie-ins. Coordinate retailer-specific marketing assets, promotional calendars, and execution plans. Monitor retail performance metrics and identify opportunities to optimize programs and increase market penetration.
- Spin Master Partnership Management: Act as the primary liaison with the Spin Master toy team across Europe and North America for product development for regional needs. Partner closely on go-to-market planning, product launches, marketing campaigns, and retail initiatives. Communicate regional market insights, fan trends, and retailer feedback to support product development and commercial planning. Drive initiatives that increase toy awareness, distribution, and consumer adoption across Europe. Champion the shared vision of placing a Monster Jam toy in every child’s hands to fuel broader franchise engagement and live event attendance.
- Cross-Functional Leadership: Collaborate with internal teams, including marketing, events, ticketing, licensing, finance, and operations, to ensure alignment across all franchise initiatives. Lead project timelines, campaign execution, and stakeholder communication across multiple markets and partners. Present business updates, market insights, and growth opportunities to senior leadership. Manage agency and external partner relationships where applicable.
- Bachelor’s degree in Marketing, Business, Entertainment Management, or related field.
- 5–8+ years of experience in franchise marketing, brand management, consumer products, licensing, retail marketing, or related fields.
- Experience working with entertainment, toy, sports, gaming, family, or lifestyle brands preferred.
- Strong understanding of European retail landscapes and consumer markets.
- Proven ability to manage cross-functional partnerships and external stakeholders.
- Experience collaborating with major retailers and consumer products organizations.
- Strong commercial acumen with the ability to translate brand strategy into measurable business growth.
- Excellent communication, presentation, and relationship management skills.
- Ability to manage multiple projects across international markets in a fast-paced environment.
- Willingness to travel across Europe and internationally as needed.
- Growth in Monster Jam brand awareness across European markets.
- Increased consumer products and toy sales performance.
- Expansion and effectiveness of retail partnerships and promotional programs.
- Measurable contribution to event attendance and ticket sales growth.
- Successful execution of integrated franchise marketing initiatives.
- Strengthened collaboration and strategic alignment with the Spin Master partnership team.
Senior Director, International Global Partnerships employer: Feld Entertainment
At Monster Jam, we pride ourselves on being a leading employer in the entertainment industry, offering a vibrant work culture that fosters creativity and collaboration. Our team members enjoy comprehensive benefits, opportunities for professional growth, and the chance to make a significant impact on our brand's expansion across Europe. Join us to be part of an exciting journey where your contributions will help shape unforgettable experiences for families and fans alike.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director, International Global Partnerships
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show up prepared! When you land that interview, do your homework on Monster Jam and its brand values. Be ready to discuss how your experience aligns with their goals, especially in franchise marketing and retail partnerships. Confidence is key!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’re the perfect fit for the Senior Director position.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, applying directly can sometimes give you an edge over other candidates. So, get your application in and let’s make some magic happen!
We think you need these skills to ace Senior Director, International Global Partnerships
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Director role. Highlight your experience in franchise marketing and brand management, especially in the entertainment or toy sectors. We want to see how your skills align with our mission at Monster Jam!
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use numbers and examples to demonstrate how you've driven growth in previous roles. This helps us see the impact you can bring to the Monster Jam brand across Europe.
Be Authentic:Let your personality shine through in your application. We’re looking for someone who’s not only experienced but also passionate about the Monster Jam brand. Share your enthusiasm for live events and family experiences – it’ll make your application stand out!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at Feld Entertainment
✨Know Your Brand Inside Out
Before the interview, dive deep into Monster Jam's history, values, and recent initiatives. Understand their brand positioning in Europe and be ready to discuss how you can contribute to their growth strategy.
✨Showcase Your Cross-Functional Experience
Prepare examples from your past roles where you've successfully managed cross-functional partnerships. Highlight specific campaigns or projects that demonstrate your ability to collaborate with various teams, especially in marketing and retail.
✨Be Ready with Market Insights
Research the European retail landscape and consumer trends related to entertainment and toys. Bring insights to the table about potential market opportunities and how they could align with Monster Jam's goals.
✨Demonstrate Your Commercial Acumen
Be prepared to discuss how you've translated brand strategies into measurable business growth in previous roles. Use data and metrics to back up your claims, showing that you understand the importance of driving sales and brand awareness.
