At a Glance
- Tasks: Lead the growth of Monster Jam across Europe through marketing, retail partnerships, and consumer products.
- Company: Join the world’s premier monster truck entertainment brand with a global reach.
- Benefits: Competitive salary, travel opportunities, and a chance to shape a beloved franchise.
- Other info: Dynamic role with opportunities for international travel and collaboration with major retailers.
- Why this job: Make a real impact on a brand loved by millions while driving innovative marketing strategies.
- Qualifications: 5-8 years in franchise marketing or brand management, preferably in entertainment or consumer products.
The predicted salary is between 80000 - 120000 £ per year.
Monster Jam is the world’s premier monster truck entertainment property, delivering unforgettable live events, iconic trucks, and family experiences to millions of fans around the globe. As the brand continues to expand across Europe, we are seeking a dynamic Franchise Manager to lead integrated growth initiatives spanning marketing, consumer products, retail partnerships, and toy/category development.
The Senior Director, International Global Partnerships, Europe will lead the strategic growth of the Monster Jam brand across key European markets through integrated franchise marketing, retail activation, consumer products expansion, and cross-functional partnership management. This role is responsible for building cohesive programs that drive brand awareness, increase toy and merchandise penetration, strengthen retailer relationships, and ultimately accelerate event attendance and ticket sales.
The ideal candidate is a commercially minded brand builder with experience managing entertainment, toy, sports, family, or lifestyle franchises across multiple territories. This individual will work closely with the Monster Jam consumer products team, regional promoters, retail partners, regional licensees and the Spin Master toy organization to create coordinated campaigns that put Monster Jam products into the hands of consumers while amplifying engagement with the brand within all franchise touchpoints including the live event business.
Essential Functions- Franchise & Brand Marketing: Develop and execute the European franchise growth strategy for Monster Jam across key markets and retail channels. Lead integrated marketing initiatives that increase awareness, fan engagement, and affinity for the Monster Jam brand. Partner with regional event, marketing, and ticketing teams to align campaigns that drive attendance and revenue growth. Create scalable promotional programs that connect consumer products, retail activations, digital marketing, and live events. Identify market-specific opportunities to grow audience reach, including localized campaigns, partnerships, and experiential activations. Serve as a steward of the Monster Jam brand across all consumer-facing touchpoints.
- Consumer Products & Licensing: Support the expansion of the Monster Jam consumer products business throughout Europe. Identify opportunities for new product categories, retail exclusives, promotions, and licensing partnerships. Collaborate with internal licensing and consumer products stakeholders to maximize shelf presence and category performance. Analyze market trends, retail performance, and consumer insights to inform product and franchise strategies. Develop annual plans and commercial initiatives that support long-term franchise growth.
- Retail Partnerships & Programs: Build and manage strategic relationships with major European retailers and distribution partners. Develop retail marketing programs that elevate visibility, support product launches, and drive sell-through. Partner with retailers on seasonal campaigns, in-store activations, sweepstakes, promotions, and event tie-ins. Coordinate retailer-specific marketing assets, promotional calendars, and execution plans. Monitor retail performance metrics and identify opportunities to optimize programs and increase market penetration.
- Spin Master Partnership Management: Act as the primary liaison with the Spin Master toy team across Europe and North America for product development for regional needs. Partner closely on go-to-market planning, product launches, marketing campaigns, and retail initiatives. Communicate regional market insights, fan trends, and retailer feedback to support product development and commercial planning. Drive initiatives that increase toy awareness, distribution, and consumer adoption across Europe. Champion the shared vision of placing a Monster Jam toy in every child’s hands to fuel broader franchise engagement and live event attendance.
- Cross-Functional Leadership: Collaborate with internal teams, including marketing, events, ticketing, licensing, finance, and operations, to ensure alignment across all franchise initiatives. Lead project timelines, campaign execution, and stakeholder communication across multiple markets and partners. Present business updates, market insights, and growth opportunities to senior leadership. Manage agency and external partner relationships where applicable.
- Bachelor’s degree in Marketing, Business, Entertainment Management, or related field.
- 5–8+ years of experience in franchise marketing, brand management, consumer products, licensing, retail marketing, or related fields.
- Experience working with entertainment, toy, sports, gaming, family, or lifestyle brands preferred.
- Strong understanding of European retail landscapes and consumer markets.
- Proven ability to manage cross-functional partnerships and external stakeholders.
- Experience collaborating with major retailers and consumer products organizations.
- Strong commercial acumen with the ability to translate brand strategy into measurable business growth.
- Excellent communication, presentation, and relationship management skills.
- Ability to manage multiple projects across international markets in a fast-paced environment.
- Willingness to travel across Europe and internationally as needed.
- Growth in Monster Jam brand awareness across European markets.
- Increased consumer products and toy sales performance.
- Expansion and effectiveness of retail partnerships and promotional programs.
- Measurable contribution to event attendance and ticket sales growth.
- Successful execution of integrated franchise marketing initiatives.
- Strengthened collaboration and strategic alignment with the Spin Master partnership team.
Senior Director, International Global Partnerships employer: Feld Entertainment
Feld Entertainment is an exceptional employer that fosters a vibrant and collaborative work culture, perfect for those passionate about brand growth and franchise development. With a focus on employee growth opportunities and a commitment to innovation, our team thrives in a dynamic environment that encourages creativity and strategic thinking. Located in Europe, we offer unique advantages such as exposure to diverse markets and the chance to make a significant impact on the beloved Monster Jam brand.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director, International Global Partnerships
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Feld Entertainment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Feld Entertainment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Feld Entertainment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Feld Entertainment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Director, International Global Partnerships
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Feld Entertainment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Feld Entertainment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Feld Entertainment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Feld Entertainment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Feld Entertainment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Feld Entertainment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
