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- Tasks: Lead product marketing strategy and execution for innovative dating features at Feeld.
- Company: Join Feeld, a fully remote and experimental organisation reshaping dating and sexuality.
- Benefits: Enjoy unlimited paid time off, home office budget, and mental health support.
- Why this job: Make a real impact in a dynamic environment while working with a passionate team.
- Qualifications: 6+ years in marketing with strong analytical and communication skills.
- Other info: Embrace a culture of diversity, inclusion, and transparency in a fully remote setting.
The predicted salary is between 80000 - 130000 ÂŁ per year.
What you will do
- Own product marketing strategy and execution for Feeld’s products and features, from opportunity identification through launch and post-launch optimization.
- Define and lead end-to-end go-to-market plans, including positioning, messaging, target audiences, success metrics, and cross-functional alignment.
- Proactively identify gaps in consumer understanding, unmet member needs, unclear value and turn them into opportunities for growth, differentiation, or engagement.
- Establish the foundations of product marketing at Feeld by creating clear frameworks, processes, and ways of working that enable focus, speed, and high-impact execution.
- Develop compelling positioning and narratives that clearly articulate value, drive adoption, and elevate perceived product and brand value.
- Partner closely with Product to influence roadmap decisions using customer insights, market context, and launch learnings.
- Set goals and define success metrics for launches, then analyze performance to inform iteration and future strategy.
- Act as a strategic connector across teams, aligning stakeholders around priorities while confidently driving decisions forward.
About you
- You have 6+ years of experience in marketing, product marketing, or strategy, with 4+ years owning product marketing initiatives end to end.
- You have a proven track record of setting product marketing strategy and translating it into execution that delivers measurable impact.
- You are comfortable operating with ambiguity and autonomy — you don’t wait to be told what to do, and you thrive in roles where you define the problem and the path forward.
- You have strong analytical instincts, with the ability to use data and research to inform positioning, segmentation, pricing, and prioritization.
- You are exceptional at crafting positioning, messaging, and plans that simplify complexity and mobilize teams toward a clear goal.
- You are influential and collaborative by nature, with experience leading through persuasion rather than authority.
- You are an excellent communicator with high standards for clarity, rigor, and craft in both written and verbal work.
- You have deep understanding and experience with mobile apps and/or consumer subscription products and a strong alignment to Feeld’s mission and purpose.
About us
Feeld is an independent, experimental and fully remote organisation reshaping the dialogue on dating and sexuality. The company was founded in 2014 and has evolved since to become the open, distributed structure it is now. We have a naturally agile and fluid culture. The whole team is fully remote, which means you work where and when helps you perform at your best. We regard autonomy highly and treat our organisation as a product – we iterate, improve and test things internally to see what works best for everyone.
Our culture
We believe in creating a safe work environment through humanity, fluidity, safety, transparency and progressiveness. When hiring, we look for culture add rather than culture fit. Because we are a fully remote team, it’s especially important that we create an environment where our colleagues feel included and connected as humans.
Diversity, equity, inclusion and belonging at Feeld
Feeld promotes open-mindedness, inclusion, diversity and kindness, both in the world and among our own workforce. We encourage and welcome applications from people with a history of marginalisation, whether because of race, gender expression or identity, sexual orientation, neurodivergence, national origin, disability (seen or unseen) or any confluence of intersectional identities. Our goal is a barrier-free application process and working environment.
Compensation and perks
We are conscious of how our work and decisions impact other humans and the environment. We design our product and organisation with consideration for the wellbeing of our Members and colleagues. Feeld’s way of working is designed to proactively prevent burnout and an “always on” culture. We believe in technology and working environments that enable people to live a meaningful, fulfilled life.
Therefore, we offer our staff:
- Unlimited paid time off
- A fully remote working situation
- Home office budget
- On demand therapy sessions and mental health support via Spill
Our compensation system is one of the ways we work to uphold equity and inclusion at Feeld. Just as we strive to enable honest expression on our platform, we strive for openness of information within the organization. Internally, we keep decision-making transparent to keep each other accountable and make sure all voices are heard.
That is why we offer:
- A compensation system that is transparent, honest, and equitable.
- A Baseline Freedom Salary of ÂŁ60,000 GBP per year.
Estimated compensation for this role:
The total cash compensation for this role is dependent on Level and Step, as well as geographic location, but we estimate that the competitive market compensation for this role is between ÂŁ80,000 GBP - ÂŁ130,000 GBP based on the requirements listed in this job description.
Your first conversation with Feeld will be a screening call with our recruiter, where you’ll be able to ask - and receive answers - regarding any general questions you have and to confirm the role is a fit for what you’re seeking. Your second conversation will connect you directly with the hiring manager for the role you’re applying to. Here, you’ll have a chance to ask more questions about the work you’ll be doing. This conversation will also focus on your past work experiences.
The next step for most of our roles is a candidate challenge. This is an evaluation of the skills relevant to be successful in this role and generally takes about an hour to complete. Your third conversation allows you the opportunity to meet the team members you might be working with on a daily basis. Here, you’ll be able to ask questions about team processes, workflow, and the employee experience at Feeld.
We generally make an offer within 2 weeks of our final call, and offer a flexible start date that can begin as early as the next Monday after you sign our offer documentation.
Of note: all of our interviews are conducted remotely, and our interviewers will work with you to find an agreeable interview time based on mutual availability. We understand we’re asking you to invest your time and best efforts in our process, and are appreciative of getting the chance to better know who you are as a person and candidate. In return, we’re committed to offering transparent communication and prompt feedback as you navigate this application with us.
To find out more about Feeld, download our app (available on iOS and Android).
Product Marketing Manager employer: Feeld
Contact Detail:
Feeld Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Get to know Feeld inside out! Familiarise yourself with our products and features, and think about how you can contribute to our mission. This will help you stand out in interviews and show that you're genuinely interested in what we do.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn, join relevant groups, and engage in conversations about product marketing. This can give you insider insights and might even lead to a referral!
✨Tip Number 3
Prepare for your interviews by practising common questions related to product marketing strategy and execution. Think about your past experiences and how they align with the role at Feeld. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team!
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for product marketing shine through! We want to see how much you care about the role and our mission at Feeld. Share your experiences that align with our values and show us why you're excited to join our team.
Tailor Your Application: Make sure to customise your application for the Product Marketing Manager role. Highlight your relevant experience and skills that match the job description. We love seeing how you've tackled similar challenges in the past, so don’t hold back on those examples!
Be Clear and Concise: We appreciate clarity in communication, so keep your application straightforward and to the point. Use simple language to articulate your ideas and avoid jargon unless it’s necessary. Remember, we’re looking for someone who can simplify complexity, just like the role requires!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it helps us keep everything organised as we review applications. We can’t wait to hear from you!
How to prepare for a job interview at Feeld
✨Know Your Product Inside Out
Before your interview, make sure you thoroughly understand Feeld's products and features. Familiarise yourself with their unique selling points and how they differentiate from competitors. This will help you articulate your insights and demonstrate your passion for the brand.
✨Prepare Your Go-To-Market Strategy
Think about how you would approach a go-to-market strategy for one of Feeld's upcoming features. Outline your ideas on positioning, messaging, and target audiences. This will show your strategic thinking and ability to align with the company's goals.
✨Showcase Your Analytical Skills
Be ready to discuss how you've used data to inform your marketing decisions in the past. Prepare examples that highlight your analytical instincts, especially in relation to consumer understanding and market trends. This will demonstrate your capability to drive impactful strategies.
✨Emphasise Collaboration and Communication
Since Feeld values collaboration, be prepared to share experiences where you've successfully worked across teams. Highlight your communication skills and how you've influenced stakeholders without authority. This will resonate well with their culture of inclusivity and teamwork.
