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For Companies At a Glance
- Tasks: Lead growth marketing strategies and drive customer acquisition for a wellness brand.
- Company: Feel, a pioneering wellness brand focused on women's health.
- Benefits: Competitive salary, fast-tracked career growth, and generous product discounts.
- Other info: Collaborative culture that values creativity and continuous improvement.
- Why this job: Join a purpose-led brand and make a real impact in women's wellness.
- Qualifications: 6+ years in digital marketing with expertise in DTC environments.
The predicted salary is between 60000 - 80000 £ per year.
About Feel
Feel is a trailblazing direct-to-consumer wellness brand on a mission to redefine how women care for their health. Born in the UK and trusted by hundreds of thousands, we create science-backed supplements and clean beauty innovations that help women feel strong, confident, and empowered — every single day. Fueled by customer obsession and a relentless drive for innovation, we’re now bringing our award-winning formulas to the GCC and US. With Dubai and New York as our international hubs, we’re building a powerhouse team to lead this next chapter of global growth.
This is your chance to be part of something extraordinary from the ground up. If you’re passionate about wellness, innovation, and building brands that truly make a difference — we want to hear from you.
The Opportunity
As Senior Growth Marketing Manager, you’ll be at the forefront of Feel’s customer acquisition and performance marketing strategy — owning paid media, growth analytics, agency collaboration, and creative ideation across all channels. This is a high-impact leadership role for a commercially-minded marketer with a deep understanding of the DTC landscape and the ability to scale efficiently across global markets.
You’ll work closely with the CMO, in-house teams, and external agencies to deliver scalable and sustainable growth across paid social, search, affiliate, and emerging platforms. From strategic planning to hands-on testing, you’ll thrive in data, experiment boldly, and champion creatives that convert.
Key Responsibilities
- Growth Strategy & Execution
- Lead and evolve the global digital growth strategy across paid social, search, programmatic, affiliate, and new growth channels
- Own customer acquisition KPIs, CAC, ROAS, and LTV — setting clear goals and tracking performance against targets
- Identify growth opportunities by channel, region, and audience segment, adapting strategy accordingly
- Agency & Partner Management
- Manage day-to-day relationships with performance marketing agencies and media buying partners
- Ensure alignment on targets, messaging, budgets, testing roadmaps, and creative feedback loops
- Hold partners accountable for performance and continuously seek out best-in-class solutions
- Creative Strategy & Testing
- Generate and brief high-performing creative concepts in partnership with design and influencer teams
- Build and own the creative testing roadmap — from hooks and visuals to CTAs and formats
- Analyse ad performance across platforms and use insights to inform future creative direction
- Data, Analytics & Optimisation
- Own reporting and analysis of growth performance — from acquisition funnels to attribution
- Use insights to fuel continuous optimisation, budget allocation, and forecasting
- Partner with product, finance, and retention teams to ensure data-driven decision-making across the customer journey
- Innovation & Experimentation
- Test emerging platforms, tools, and trends to unlock new growth opportunities
- Collaborate on product launches, bundles, and promotions with a growth-first lens
- Keep ahead of the curve on performance marketing trends in wellness, beauty, and consumer tech
What You’ll Need
- 6+ years of experience in digital marketing or growth, ideally in high-growth DTC environments
- Deep expertise across paid social, SEM, and performance platforms (Meta, Google, TikTok, YouTube, affiliate)
- Proven experience managing agencies and external media partners
- Strong creative intuition with experience briefing, testing, and scaling ad creatives
- Advanced analytical skills with hands-on experience in attribution, cohort analysis, and funnel optimisation
- Highly commercial mindset, with a strong focus on performance, efficiency, and customer value
- Entrepreneurial, fast-moving, and unafraid to roll up your sleeves and test new ideas
Why Join Feel?
- Competitive salary + exciting opportunities for fast-tracked career growth in a high-performance environment
- Be part of a purpose-led brand that’s redefining women’s wellness
- Work at the heart of a high-growth DTC business, expanding rapidly across the UK, GCC, and US
- Enjoy generous product discounts for you and your family
- Collaborate with an empowering, ambitious team that values creativity, execution, and impact
Our Values – How We Work
- Collaboration – We work better together
- Efficiency – We move smart and fast
- Passion – We care deeply about our mission
- Continuous Improvement – We always level up
- Customer Focus – We put the customer at the centre
If this sounds like you, you’ll feel right at home here.
Senior Growth Marketing Manager [REMOTE] employer: Feel
Contact Detail:
Feel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Growth Marketing Manager [REMOTE]
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend virtual events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and achievements. This is your chance to demonstrate how you can drive growth and innovation, just like we do at Feel.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand Feel's mission and values, and think about how your experience aligns with their goals. We love candidates who are genuinely passionate about wellness and innovation!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and being part of something extraordinary.
We think you need these skills to ace Senior Growth Marketing Manager [REMOTE]
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Growth Marketing Manager role. Highlight your experience in digital marketing, especially in DTC environments, and show how your skills align with Feel's mission and values.
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use metrics to back up your claims, like improvements in CAC or ROAS, to really grab our attention!
Be Creative: Since this role involves creative strategy, let your personality shine through in your application. Consider including a unique element, like a brief case study of a successful campaign you’ve led, to showcase your innovative thinking.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Feel!
How to prepare for a job interview at Feel
✨Know Your Numbers
As a Senior Growth Marketing Manager, you'll need to demonstrate your understanding of key performance indicators like CAC, ROAS, and LTV. Brush up on these metrics and be ready to discuss how you've used them to drive growth in previous roles.
✨Showcase Your Creative Side
This role involves generating high-performing creative concepts, so come prepared with examples of successful campaigns you've led. Bring a portfolio or case studies that highlight your creative intuition and the results achieved through your strategies.
✨Familiarise Yourself with the Brand
Do your homework on Feel and its mission to redefine women's wellness. Understand their products and target audience, and think about how your experience aligns with their goals for international expansion and customer acquisition.
✨Prepare for Data-Driven Discussions
Expect to dive deep into analytics during your interview. Be ready to discuss your experience with attribution, cohort analysis, and funnel optimisation. Prepare specific examples of how you've used data to inform marketing strategies and drive performance.