Senior Growth Marketing Manager

Location: London or Dubai (office based)

Reports to: Chief Marketing Officer

Department: Marketing

About Feel

Feel is a trailblazing direct-to-consumer wellness brand on a mission to redefine how women care for their health. Born in the UK and trusted by hundreds of thousands, we create science-backed supplements and clean beauty innovations in wellness that help women feel strong, confident, and empowered - every single day. Fueled by customer obsession and a relentless drive for innovation, we’re now bringing our award-winning formulas to the GCC. With Dubai and London as our international hubs, we’re building a powerhouse team to lead this next chapter of global growth.

This is your chance to be part of something extraordinary from the ground up. If you’re passionate about wellness, innovation, and building brands that truly make a difference - we want to hear from you.

The Opportunity

As a Senior Growth Marketing Manager, you’ll take full ownership of Feel’s paid media strategy, the customer acquisition engine, and omnichannel growth roadmap, spearheading our efforts across Paid Social, Search, Influencer & Affiliate Marketing, CRM & Email, Organic Content, Marketplaces, and strategic brand collaborations. This is a pivotal role focused on driving sustainable growth and customer loyalty through innovative digital initiatives, high-impact creative, and rigorous testing and optimisation across all key D2C channels.

You’ll be responsible for driving awareness, conversion, and lifetime value, working closely with our local teams in London and Dubai, partners and creative teams to ensure every campaign feels fresh, relevant, and true to our mission. From big-picture planning to hands-on execution, you’ll combine commercial acumen with creative flair - shaping how thousands of new customers discover and fall in love with Feel.

This role is extremely hands-on, requiring someone who thrives in the details, enjoys rolling up their sleeves to execute campaigns directly, and is energised by actively engaging with every stage of the growth and acquisition funnel.

About You

• You’ve successfully scaled a high-growth eCommerce or DTC business, ideally across international markets, and have a track record of owning significant growth budgets to drive measurable results.
• A growth leader who thrives in fast-paced, entrepreneurial environments - you set the vision, lead the roadmap, and aren’t afraid to roll up your sleeves to make things happen.
• Highly analytical, with advanced Excel (and ideally SQL) skills - comfortable with finance modelling, forecasting, and scenario planning. Metrics like CAC, ROAS, payback, and LTV are the scorecard you live by.
• Significant expertise across paid social, search, affiliates, influencers, and emerging channels - paired with a strong commercial mindset and understanding of unit economics.
• Just as passionate about creativity as you are about data: you know high-performing ads are born from great ideas, rigorous testing, and empathy for what motivates your audience.
• Agile and curious: you thrive in fast-paced, ambiguous environments where experimentation and urgency are key to success.
• A confident communicator and collaborator who builds lasting relationships across teams, functions, geographies, and external partners.

Key Responsibilities

• Own the end-to-end customer acquisition strategy across all regions and paid channels (Meta, Google, TikTok, Programmatic, Affiliates, and emerging platforms).
• Develop and deliver the regional growth roadmap, setting clear goals for CAC, ROAS, revenue, new customer acquisition, and payback period.
• Forecast growth scenarios across channels, geographies, and cohorts - proactively planning for seasonal surges, product launches, and new market entry.
• Continuously evaluate channel mix effectiveness and reallocate budgets to maximise efficiency and scale.
• Champion a growth mindset across the organisation, advocating for experimentation and fast iteration.
• Collaborate with internal teams to ensure campaigns align with global brand strategy, creative guidelines, and commercial priorities.

• Plan, launch, and manage high-budget, multi-channel performance campaigns end-to-end, including audience segmentation, bidding strategies, and funnel mapping.
• Oversee agency partners and platform account managers to drive best-in-class execution and ensure all campaigns are fully optimised.
• Develop and maintain always-on acquisition engines alongside campaign-led activations, ensuring a balance between efficiency and volume.
• Drive rigorous creative and audience testing, including A/B and multivariate tests on hooks, formats, and landing page experiences.
• Implement processes for daily, weekly, and monthly performance reviews - turning insights into actionable optimisations with urgency.

• Lead the creation of high-converting ad assets and messaging frameworks, ensuring consistency across all touchpoints.
• Partner with design, content, and product teams to develop creative concepts rooted in consumer insight and platform best practices.
• Develop creative testing roadmaps by channel - prioritising hypotheses that drive outsized impact on CPA and conversion rates.
• Stay ahead of emerging formats, ad products, and trends to ensure Feel remains an innovator in DTC growth marketing.
• Ensure all creative is localised appropriately, reflecting cultural nuances in the GCC market while staying on brand.

• Own growth forecasting, budget planning, and ROI modelling for all acquisition activities.
• Develop dashboards and reporting cadences that enable visibility into performance drivers and bottlenecks across channels and campaigns.
• Use data to inform creative strategy, audience targeting, spend allocation, and landing page optimisation.
• Translate complex performance data into clear insights and recommendations for senior leadership and cross-functional partners.
• Proactively identify trends, risks, and opportunities, adjusting tactics to stay ahead of targets.

• Work closely with the retention teams to ensure seamless handoff from acquisition to onboarding and retention journeys.
• Align with brand, influencer, and PR activity to integrate acquisition with broader marketing campaigns, product launches, and partnerships.
• Partner with the e-commerce and product teams to optimise landing pages, conversion flows, and merchandising for growth goals.

Ideal Candidate

• Minimum 6 years of experience in growth marketing or performance acquisition for consumer brands, ideally in e-commerce, health tech, or subscription models.
• Proven success managing large budgets and scaling paid media programs across multiple channels.
• Expertise in paid social (Meta, TikTok, YouTube) and SEM.
• Strong analytical skills; comfortable diving into data to inform strategy.
• Highly collaborative, with experience leading cross-functional initiatives.
• Very comfortable with numbers, using Excel, Tableau or similar data tools.

Why Join Feel?

• Competitive salary + career growth opportunities.
• Full ownership of the growth strategy in one of our most exciting markets.
• Product discounts for you and your family.
• A collaborative, multicultural team that values innovation and execution.
• Modern office in Holborn/ Dubai Downtown.

Our Values – How We Work

At Feel, we don’t just hire for skills — we hire people who live and breathe our core values:

• Collaboration – We work better together
• Efficiency – We move smart and fast
• Passion – We care deeply about our mission
• Continuous Improvement – We always level up
• Customer Focus – We put the customer at the centre

If this sounds like you, you’ll feel right at home here.